Campaign has relaunched its Marketing New Thinking Awards for 2018, appointing Unilever’s Aline Santos as its chair and unveiling an expanded categories list that will cover the inspirational stories driving the industry’s agenda.
Trinity Mirror is to rebrand as Reach to reflect how the publisher now owns more than 100 titles.
Advertisers spent £679.2m on commercial radio in 2017, representing 5.2% growth on 2016, according to industry body Radiocentre.
ITV has unveiled Domino’s as the first sponsor of video on demand platform ITV Hub.
L’Oréal has picked Event Concept to deliver the UK final of its long-running live hairdressing competition.
O2 has turned the entrance to its flagship venue into a neon blue light installation where customers are being encouraged to “follow the rabbit”.
Jen Smith, the former global creative director of Maxus, has left WPP to join Sally Weavers’ communications strategy agency Craft.
When it came to Mildred Hayes’ big message about police inaction, programmatic digital just didn’t cut it, writes the managing director of outdoor media audience research company Route.
AI-powered phones and 5G connectivity threw open the doors to new ways of advertising for brands at Mobile World Congress this year.
Quando foi que video games deixaram de serem jogos e passaram a ser brinquedos? Adriano Brandão e Danilo Silvestre falam sobre o gênero “open world” – os populares jogos de mundo aberto, como “GTA” e “Zelda”. O que significa exatamente um “mundo aberto”? Dá para considerar todos os RPGs como open world games? Por que é tão fascinante ter à …
> LEIA MAIS: Pouco Pixel 111 – Mundo mundo vasto mundo
Deu na Revista Crescer: “Kelly Key toma iodo durante gestação para aumentar o QI do bebê – suplementação do mineral gera polêmica entre internautas”. Mas e aí? O que é fato e o que é factóide? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (23min 14s) ======== …
> LEIA MAIS: Naruhodo #120 – Comer iodo durante a gravidez aumenta o QI do bebê?
(TrendHunter.com) The top March 2018 retail ideas include a number of creative in-store display fixtures, assistive in-store apps to streamline the shopping process, as well as several notable new ventures from…
After a year of upheaval in Hollywood, the movies’ biggest awards looked at some of the industry’s biggest challenges.
From the red carpet scene to the stage, we share the highs and lows of the 90th Academy Awards.
When was the last time you truly learned something at a conference? You may hear an interesting fact or a tweetable soundbite every now and then, but it’s rare that one comes away truly impressed by a presentation.
Coming out of the IAB’s Annual Leadership Meeting, I was blown away with how the organizers were able to so acutely frame the paradigm shift that’s rocking our industry. The conference theme was “How to build a 21st century brand” and speakers included industry leaders such as Unilever’s Chief Marketing and Communication Officer Keith Weed and Mars’ President of Connected Solutions Leonid Sudakov.
However, the IAB also had several digitally native vertical brands (DNVB) present as well, including Away’s Co-Founder and President Jen Rubio and Glossier’s President and COO Henry Davis. It was clear that these DNVBs were at the IAB for a reason: They were there to show the industry what it looks like to build a 21st century brand.
Last year, Pizza Hut and agency Droga5 came up with the idea of Pie Tops, limited-edition high tops that utilize geolocation to allow you to order a pizza at the press of a button, and “Shoe Surgeon” Dominic Chambrone helped bring the concept to life. This year, in celebration of its second year as the…
Kathryn Hahn turns in an impressively energetic performance as a fun-loving mom in Chrysler’s new campaign for its Pacifica minivan, featuring five spots in which Hahn doesn’t hold back in portraying her goofy side–much to the chagrin of her kids and friends. The spots, created by Doner, advertise the Pacifica’s new S Appearance Package, featuring…
Sonic has a new comedic team pitching its products. Unbreakable Kimmy Schmidt stars Ellie Kemper and Jane Krakowski are now pitching sliders and shakes for the drive-in chain. In a bid to evolve its improv-heavy campaign from Goodby Silverstein & Partners, Sonic tapped Kemper and Krakowski to star in six spots, which will air over…
Artificial intelligence-fueled platform Quantcast announced today that it has hired Meredith Long as the company’s new chief revenue officer. Long will lead Quantcast’s North American sales team and report to COO Rob Horler. She was most recently svp and general manager of news, luxury and style at Time Inc., where she led brands like InStyle,…
Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getting their entertainment content via streaming networks. With OTT advertising spend to hit $20 billion over…
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