Hasta La Creative!

Our weekly Viral Video Chart, powered by Visible Measures, frequently serves as a good reminder that the most-seen brand videos online are not always what the layperson calls “viral.” The No. 1 spot on this week’s ranking, for example, goes to a quotidien 15-second campaign for Wells Fargo that undoubtedly piled on the views through paid advertising. The No. 2 spot goes to a Nike extravaganza that’s full of celebrities and humor; it’s more conceivable that some people sought that one out in an organic way and even shared it so friends could see it. Our ranking includes both paid and organic views.

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O post YouTube agora tem um novo recurso de Realidade Aumentada em seu stories apareceu primeiro em B9.

Rare, a masterclass programme, is launching in London this April in a bid to drive diversity in advertising.

(TrendHunter.com) The top March 2018 eco transportation ideas show just how accessible electric modes of transport have the potential to be in coming years, especially when issues like shareability and affordability…

After six years of working with MEC, Marriott has selected Publicis Groupe’s SapientRazorfish and Spark Foundry to handle its global media business, overseeing all media planning and buying.

Marriott kicked off the review last year in an effort to rethink the scale and scope of its global paid media needs after the hotel giant acquired Starwood Hotels and Resorts, Ad Age previously reported.

The dedicated Publicis Groupe team called Marriott One Media will work with Marriott’s internal media teams globally.

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Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments–it promised as much last fall, when it established ROI guarantees–so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every…

(TrendHunter.com) From time immemorial, kids have been enamored by the hilarity of excrement, and Hog Wild Toys, a brand from Portland, Oregon, is leaning into that fecal fascination with ‘Sticky the Poo’,…

Heather Andrew, UK CEO of Neuro-Insight, explains the different ways in which the trailers for four Best Film Oscar-nominated films stimulated their audience’s brain activity.