
Last April, former MEC North America CEO Marla Kaplowitz attended the 4A’s annual Transformation conference as its incoming president-CEO and said: “The No. 1 priority for me is to ensure that we are delivering value for our membership.”
Now, nearly a year into the role, Kaplowitz will stand on stage at the rebranded Accelerate conference on April 8 with lots to say about the future of the advertising agency trade association as well as the industry.
As we sat in the “Mad Men” conference room — one of the many offices in the 4A’s New York building based on advertising-related TV shows and movies Kaplowitz discussed the upcoming Accelerate conference, sexual harassment in the industry, the organization’s relationship with the ANA and much more.
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