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Mar 06

Instituto Nacional de Seguros: How To Run a Red Light?, How To Overtake in a Turn?, How To Overtake in Traffic, How To Exceed The Speed Limit?

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Film
Instituto Nacional De Seguros

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution.

If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers.

Advertising Agency:Ogilvy & Mather, San José, Costa Rica
Chief Creative Officer:Javier Urbaneja
Creative Directors:Joshua León
Creative Director:Hector Acuña
Art Director:Hector Acuña
Account Manager:Karla Vargas
Copywriter:Oscar Carrera
Director:Neto Villalobos

Mar 06

Veloretti: An Amsterdam Bicycle Story

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Film
Veloretti

The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart any city.

Advertising Agency:Lemon Scented Tea, Netherlands
Direction:Maarten Groen
Photography:Maarten Groen
DoP:Stephan Polman
Sound:Audentity
Client:Ferry Zonder, Dien de Winter

Mar 06

Vanish: Love for Longer

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Film
Vanish

Advertising Agency:Havas, London, United Kingdom
Production Company:UNIT9 FILMS
Director:Greg and Jacob
Producer:Scott O’Donnell, Sarah Drummond
DoP:Carl Burke
Editor:Will Walsh
Production Service:LS Productions
Post Production:Big Buoy

Mar 06

Volvo: AutonomUs Self Driving Car

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Online
Volvo

People often over-estimate their own driving abilities. So how do we show people the harsh truth that we’re not as good as we think? We sell them a car that drives just like us.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Max Cohen
Copywriter:Ana Miraglia

Mar 06

Holographic Virtual Assistants – SK Telecom's 'Wendy' Virtual Assistant Appears in a Human Form

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(TrendHunter.com) Voice assistants like Amazon Alexa and Google Assistant are quickly bringing virtual assistants to the mainstream, but SK Telecom’s Wendy virtual assistant is set to revolutionize the industry….

Mar 06

Space150 Welcomes Chief Financial Officer From Fallon

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Independent digital agency space150 welcomed Dawn Lamm as chief financial officer.

Lamm will be tasked with leading the strategic finance discipline at space150 and helping to grow the agency across its Venice Beach, New York, and Minneapolis offices while reporting to CEO Billy Jurewicz.

“Dawn brings seasoned and relevant capabilities to space150,” Jurewicz said in a statement. “Her knowledge of how creative agencies operate is critical for us now and in the future, and she will equip us with with an ability to understand and innovate new staffing, compensation and operational models. We are ecstatic to welcome Dawn as a top executive in the space150 network.”

“space150 has a rich art and science history and understands where the world is heading. They are doing transformative work for clients including Coke, American Express and Nike, helping them stand out and succeed in an increasingly complicated and challenging landscape” Lamm added. “I am extremely excited to join space150. I’ve been impressed with their leadership, their work and their culture and am excited to be a part of their amazing future trajectory.”

Lamm arrives at space150 following over 17 years at Fallon, where she served as chief financial officer. She originally joined Fallon as a finance director after spending two years as an auditor for national public accounting firm McGladrey. Lamm is also a member of Mpls MadWomen Mentorship Program and Moms on the Run.

Mar 06

How to Open Your Mind to Amazon’s Marketing Potential

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Over the last two years, there has been a real awakening of Amazon’s platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But as we all know, just being present is never enough. What you say and how you say it remains…

Mar 06

Nickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in Chicago

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Nickelodeon is getting in on TV’s revival craze, and will be bringing back one of its most popular shows, Blue’s Clues. The network made the announcement just ahead of its upfront event, which will be held this afternoon. The Blue’s Clues news is part of an ambitious slate that expands beyond linear and across platforms,…

Mar 06

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Mar 06

Microsoft: Microsoft AI Commercial Featuring Common

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For the first time, Common is stepping in front of the camera to launch Microsoft’s new Vision/AI campaign, evolving the company’s empowering message to focus on tangible innovation. The campaign will demonstrate the power of AI and how technology can solve problems throughout the world, inspiring viewers with Microsoft’s vision for the future. ?

The campaign focuses on the ways in which new opportunities emerge as technology evolves, encouraging viewers to use Microsoft’s technology to make the world a better place. The spot is intercut with footage of people doing incredible things with Microsoft technologies like HoloLens and AI, emphasizing the message and demonstrating the technology in action. Ultimately, the spot ends with a call to action as Common asks… “What will you do?” ?

The campaign will progress with stories from innovators leveraging AI technology to do big, bold things. Future stories will feature Ros Harvey from The Yield, an Australian agricultural tech company that is using AI to provide farmers with predictive analysis to help them better manage their farms; and Yves Ubelmann of Iconem, a French company using AI technology to create detailed 3D renders of iconic buildings and monuments around the world that are at risk of being lost forever.

Video of Microsoft AI Commercial Featuring Common

Mar 06

Skippy: Anthem

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Video of BE SMOOTH LIKE SKIPPY™ : 30 Anthem

Mar 06

Skippy: Pretzel

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Video of BE SMOOTH LIKE SKIPPY™ : 30 Pretzel

Mar 06

Skippy: Natural

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Video of BE SMOOTH LIKE SKIPPY™ : 15 Natural

Mar 06

Ford: Mustang – Thunder

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Mustang is the most important launch of Ford in Brazil in 2018. To communicate its arrival, we created a film called “Thunder” that has a feeling of suspense and tells a story about an abandoned place where a Ford Mustang, like a sleepy beast, comes to life after a heavy storm. A creative way to announce that the beast is alive and coming to Brazil.

Video of Thunder

Mar 06

Fabrikant: Chairman

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Mar 06

Fabrikant: Mouse

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Mar 06

Fabrikant: Table

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Mar 06

Walmart: The Box

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Eleven?s Ben Freer provided final mix for Walmart?s latest campaign titled ?The Box,? which debuted at the Oscars on March 4th and is currently airing nationwide. Directed by Melissa McCarthy, the spot highlights the impeding effects of childhood bullying on one?s potential with ?The Box,? providing opportunity to break away from past hurdles and reach for the stars in the pursuit of our dreams.