Hasta La Creative!

(TrendHunter.com) WoongKi Ryu’s abstract chair design draws cues from Wassily Kandinsky—a 20th century Russian painter and art theorist who largely experimented with purely abstruse compositions. Featuring a…

With the help of a squadron of digital tools, brands are chasing their tails. Like people in your Facebook feed, brands respond to positive feedback. Likes, clicks and other shallow metrics drive the content brands create each month. They’re easier to access, easier to understand and easier to act on. Success with your Instagram picture…

The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth that doesn’t factor in enough social variables, but comprehensive data from groups like the World Economic Forum has proven that the global…

McGarryBowen has named Pat Lafferty its U.S. president. Lafferty, the president at Translation since the fall of 2016, assumes the responsibilities that had been handled by former CEO Simon Pearce, who recently joined JWT in the newly created role of North American CEO. Lafferty’s appointment is effective around June 1.

“It’s a great opportunity and I’ll have the ability to have greater impact with McGarryBowen’s three offices and its recent acquisition of [digital shop] Swirl,” says Lafferty.

The shop suffered a rough 2015, including the loss of its two largest accountsJPMorgan Chase and Verizon Retailas well as executive departures. But McGarryBowen turned itself around in 2016, earning the title of Ad Age’s 2017 Comeback Agency of the Year and appearing on Ad Age’s 2018 Agencies to Watch list. It grew revenue 5% last year to $158 million and won business with Planters, Burt’s Bees and Subway plus assignments from longtime clients Crayola and Kraft Heinz. The shop also picked up a major account last year, the creative and strategy duties for American Express’ new global brand platform.

Continue reading at AdAge.com

Sue Frogley, the UK chief executive of Publicis Media, is to chair this year’s Media 360.

Ação ainda contempla camiseta com a frase “Não é Não” para a equipe feminina

O post #RespeitaasMinas: Corinthians adiciona frase no uniforme em homenagem ao Dia Internacional da Mulher apareceu primeiro em B9.