Mar
08
Women of Tomorrow 2018: the winners
Posted in: UncategorizedTen extraordinary women have been named winners of the 2018 Women of Tomorrow Awards, run by the IPA and Campaign.
Mar
08
RPA Goes Through Round of Staffing Adjustments, Citing Shifts in Client Spending
Posted in: UncategorizedIndependent agency RPA recently went through a round of layoffs which the agency claims were caused by shifts in client spending.
“RPA is proud to report strong organic growth across multiple clients which created the need to fill approximately 75 positions over the last six months. Shifts in client spending toward digital in areas such as web development and programmatic necessitated staffing adjustments, which are never easy decisions to make,” an RPA spokesperson said in a statement. “Less than 2 percent of RPA’s current staff of 725 were affected. At the same time, RPA has more than 40 open positions many in the areas of digital and technology, reflecting growth in the areas of client needs.”
While RPA didn’t address the specific areas impacted, sources claim they were focused on media and production departments in response to budget cuts from key RPA client Honda.
A recent report in Digiday noted that the company’s U.K. marketing operation has moved away from buying ads based on clicks or impressions in favor of those that will “drive people into showrooms” within two weeks.
RPA promoted a pair of executive producers to vice president, director of video production roles last November, several months after Honda awarded its U.S. media account to the Santa Monica shop following a review.
Mar
08
Metro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial Boost
Posted in: UncategorizedNearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to…
Mar
08
BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Posted in: UncategorizedSnickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing “You’re Not You When You’re Hungry” campaign for the brand. Two new 30-second spots promoting Snickers’ peanut butter and almond varieties explore new iterations on the idea through a pair of guys…
Mar
08
American Library Association: Know What's Real – King
Posted in: Uncategorized
A lot of the information we get, is made up or fabricated. The library remains a constant source of truth.
Mar
08
American Library Association: Know What's Real – Oj
Posted in: Uncategorized
A lot of the information we get, is made up or fabricated. The library remains a constant source of truth.
Mar
08
American Library Association: Know What's Real – Rowling
Posted in: Uncategorized
A lot of the information we get, is made up or fabricated. The library remains a constant source of truth.
Mar
08
Michael B. Jordan Adopts an Inclusion Rider for His Company
Posted in: UncategorizedThe “Black Panther” star pledged that his production company would meet diversity requirements by using a contract provision Frances McDormand had promoted in her Oscars speech.
Mar
08
#MeToo Forces SXSW to Confront Sexism
Posted in: Uncategorized
South by Southwest is taking a hard look at #MeToo.
Amid the raucous parties and speed networking at the annual festival that draws people from technology, film, and music to Austin, Texas, there will be some soul searching about gender discrimination, sexual harassment and how to fix the broken workplace culture.
But SXSW doesn’t have a very strong track record in dealing with gender issues. Three years ago it mishandled the debate over GamerGate by offering a bully pulpit to men accused of online harassment and then canceling a feminism session over security concerns.
Mar
08
A Young Girl Discovers the Power of Storytelling in HP’s Touching International Women’s Day Film
Posted in: UncategorizedGet ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released “Paro,” a film designed to inspire young women to tell their own stories, on International Women’s Day. “At HP, we believe in the power of stories. Told vividly and authentically, stories can change minds, inspire action…
Mar
08
The Company That’s Taking Shoppable Video Seriously—and Driving Results
Posted in: UncategorizedIt’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the retailer meets them–particularly on platforms like Instagram and Snapchat. The trick, though, is finding a way to remove the friction between creating good…
Mar
08
#MeToo Forces SXSW to Confront Sexism
Posted in: Uncategorized
South by Southwest is taking a hard look at #MeToo.
Amid the raucous parties and speed networking at the annual festival that draws people from technology, film, and music to Austin, Texas, there will be some soul searching about gender discrimination, sexual harassment and how to fix the broken workplace culture.
But SXSW doesn’t have a very strong track record in dealing with gender issues. Three years ago it mishandled the debate over GamerGate by offering a bully pulpit to men accused of online harassment and then canceling a feminism session over security concerns.
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