Hasta La Creative!

(TrendHunter.com) The ‘Slap Cap’ has been created as an accessory that will enable users to open their favorite drink and play with the cap afterwards to create a playful pastime that is fun for all ages….

The truth hurts

It’s definitive: When it comes to going on viral, real news just can’t compete with fake news. A major new study by researchers from MIT, published in the journal Science, shows that fake news and rumors travel faster and reach more people. The study’s scope is sweeping, looking at 126,000 stories on Twitter, tweeted by 3 million people over 10 years. As The Atlantic writes:

“Twitter users seem almost to prefer sharing falsehoods. Even when the researchers controlled for every difference between the accounts originating rumorslike whether that person had more followers or was verifiedfalsehoods were still 70 percent more likely to get retweeted than accurate news.”

Continue reading at AdAge.com

In November last year, the Guardian reported that it had more than 800,000 contributing readers, four times the number it had just six months earlier.

Global betting site Betway has called a review of its advertising account as it ends its seven-year partnership with Above & Beyond.

Ad Age is changing the way we greet you in the morning to be more engaging, informative and efficient.

Starting Monday, March 19, people who receive our Ad Age Daily morning roundup of Ad Age headlines will start getting the Wake-Up Call in their inboxes instead. The Wake-Up Call still wraps up the latest news from Ad Age but does it with a little more context and takeaway right there in the newsletter. It also includes marketing, media and tech coverage from other sources, making it comprehensive, one-stop morning briefing for anyone interested in the business. In short, you’ll get more info with less scrolling down or clicking through.

The Wake-Up Call has already built a following as a regular early-morning roundup by our Shanghai-based Asia Editor, Angela Doland, who works while many of our readers sleep. Now it becomes even more prominent by taking over our a.m. newsletter.

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Lessons learned in the marketing world have been weaponised in the political arena, writes Grant Owens, chief strategy officer at Critical Mass.

Amid debate over industry awards such as Cannes Lions, Now’s creative chief says they still play an important role for one subset of agencies.

Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry. Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts…