I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff […]
The post Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group appeared first on Adpulp.
(TrendHunter.com) The Bolthouse Farms 1915 Organic Range has been updated by the brand as a way for it to stay relevant in the ever-changing marketplace with consumers who are looking for products that suit their…
One day after news of the sexual harassment suit filed against Innocean and chief creative officer Eric Springer broke—and nearly two whole months after the suit was initially filed—we have yet to receive any sort of formal response from the CCO, the agency, or its parent company Hyundai.
We have, however, received a lot of follow-up information from both current and former employees who are unhappy with the way management has dealt with the news.
Multiple parties tell us that the vast majority of the 300-plus employees at the agency’s Huntington Beach headquarters had no knowledge of the suit before Adweek’s story went live yesterday.
We also hear from two different sources that staffers are extremely unhappy with management’s apparent decision to stand behind Springer. There have been no announcements about the case, and speculation holds that the CCO will remain in his job unless executives at Hyundai choose to act.
(While Innocean became a publicly traded company in 2015, the Chung family of South Korea, descended from Hyundai founder Chung Ju-yung, remain its largest shareholders.)
One current employee expressed disbelief that leadership has not moved to fire or discipline Springer. Another said that Steve Jun, who became CEO in 2015 when his predecessor suddenly moved back to South Korea, was seen standing in line for happy hour yesterday while his employees all talked about the case around him. (We are aware that this incident was mentioned on Fishbowl, but we have discussed it directly with a very reliable source.)
Two other parties tell us that staffers are threatening a mass walkout on Monday if the company does not act.
Since the story first broke, multiple women have reached out to say that they, too, went through some form of harassment while working under Springer. A former junior employee says that she experienced “belittling behavior” from management but felt powerless to act during her time there. An individual who briefly considered joining the agency says she was “warned about Eric,” while another says news of the suit was unsurprising given his “reputation.”
A male Innocean veteran wrote, “I worked in that office and can verify that everything Victoria alleges is true, and more. Eric is the epitome of the overly confident and overly empowered frat boy-turned executive who’s never been held accountable for his actions in any arena. The only thing that surprises me about this reporting is that it took so long for it to become public.”
He also described as “tone deaf” the fact that the shop ran an International Women’s day post celebrating female employees on its Instagram account approximately two hours after the story first broke.
The post has since apparently been deleted.
Another interesting note brought to our attention by an anonymous tipster: Victoria Guenier, the producer who brought the suit against Springer, received a production credit on “The Force,” the Deutsch Volkswagen spot on which Springer served as group creative director. So the two parties have known each other for some time.
Innocean is reportedly holding an all-staff meeting late this afternoon to discuss the case with employees.
Updates to come.
“New Kids on the Blockchain.” “Bad Crypto Meetup.” “Initial Taco Offering.”
These are real names of events about blockchain scheduled for South by Southwest 2018. But panels talk a big game without necessarily giving a tangible demonstration of what such technologies can do. In the past though, SXSW has been more about showing than telling.
About ten years ago, the technologies that broke out at SXSW were the ones that could connect people, and they were widely used at the event. Twitter made it easy to follow discussions about the conference and specific parties, and it gave people a chance to connect with each other face-to-face. Foursquare, well before it launched Swarm, helped show which places were “swarming” at SXSW. Attendees could discover where friends were and which events were popular (I often used it to see which events were too popular so I could find other quieter spots to meet friends). Hashable tried to reinvent business cards, and perhaps its rapid demise signaled the fading interest in such technologies during the festival.
Autism is more than what meets the eye. This short film illustrates what’s possibly happening underneath.
38 percent of the U.S. population took a legitimately prescribed opioid. We’ll open a real Thrift Shop where people can buy things in exchange for opioids.
“I’m really going to miss that little motherfucker,” Folino told Ad Age. In a post on Facebook, he also recalled, “I loved his big, passionate, generous, heart-stomping, uncontainable, take-no-prisoners talent When I was too sentimental, Jeff brought edge. When I was too logical, Jeff ‘fucked; the idea up’ (in a really, really good way). And when I was too timid, Jeff gave the work bravery. As well as beauty. And energy…that unstoppable Jeff Labbe energy. I used to think I worked hard, until I worked with Jeff.”
“I miss that madman,” says creative vet Kash Sree, who was another of Labbe’s partners at Wieden and then when the pair became creative leaders at Leo Burnett Chicago. ” Jeff had no concept of other people’s barriers. He would just push and push until he got his way. But he did it with such charm and energy that you just get sucked up into it and would just wonder how you got arrested afterwards. He was relentless and driven by emotion. it showed in his film.”
In this week’s episode, “The Shining” finally makes it to the Oscars, the Mother London and Moneysupermarket.com partnership ends with a bang, Freeform pulls a ballsy move for International Women’s Day, Apple unites Spike Jonze and FKA Twigs and Cheetos dives into A.I. (kind of). Plus, a special goodbye to one of the industry’s finest.
“I’m really going to miss that little motherfucker,” Folino told Ad Age. In a post on Facebook, he also recalled, “I loved his big, passionate, generous, heart-stomping, uncontainable, take-no-prisoners talent When I was too sentimental, Jeff brought edge. When I was too logical, Jeff ‘fucked; the idea up’ (in a really, really good way). And when I was too timid, Jeff gave the work bravery. As well as beauty. And energy…that unstoppable Jeff Labbe energy. I used to think I worked hard, until I worked with Jeff.”
“I miss that madman,” says creative vet Kash Sree, who was another of Labbe’s partners at Wieden and then when the pair became creative leaders at Leo Burnett Chicago. ” Jeff had no concept of other people’s barriers. He would just push and push until he got his way. But he did it with such charm and energy that you just get sucked up into it and would just wonder how you got arrested afterwards. He was relentless and driven by emotion. it showed in his film.”
Translation is partnering with the Bed-Stuy community and local business Sweet Chick on its second annual Biggie Breakfast, honoring the member of deceased hip hop icon Christopher Wallace.
The breakfast event will be held tomorrow, March 10 and features the meal The Notorious B.I.G. rapped about on his classic hit “Big Poppa”: “a t-bone steak, cheese eggs and Welch’s grape.” 30 Translation employees will work with volunteers to provide the meal for 200 Bed-Stuy residents, with food and resources provided by Sweet Chick.
“Translation believes we have the unique opportunity to continue to celebrate the life of Biggie by taking the ever-changing makeup of Brooklyn to new heights – while still remaining true to its roots,” Translation Biggie Breakfast collaborator Danielle Howe said in a statement. “Commemorating the legacy of Biggie, as well as his impact on hip-hop is what Translation is all about, and what better way to do it than with his own cultural staple.”
As the speakers at Adweek’s Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like for organizations actively working on incorporating machine learning into their practices. We asked some of the sold-out crowd of attendees about the challenges they are…
Happy Friday! Today is the National Day of Unplugging, so after you read this lovely roundup, take a much-needed, healthy break from your phones, tablets, computers and other devices and relax your eyes and minds.
But stick around long enough to get into this week’s agency news.
Sleepyheads
IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun.
Meu dia aqui começa muito bem, com duas mulheres falando da exploração espacial – mais especificamente, de uma missão em direção ao ao Sol. Esta ainda não é uma missão tripulada, porém. Quem fará uma visita ao sol é a Parker Solar Probe, uma sonda espacial incrivelmente autônoma. E haja inteligência: ela tem que se …
O post SXSW 2018: Cientistas irão mandar sonda autônoma para estudar as camadas mais quentes do Sol apareceu primeiro em B9.
Segundo informações de dois grandes veículos dos Estados Unidos, o The New York Times e a CNN, o ex-presidente Barack Obama estaria em negociação avançadas com a Netflix para a produção de um programa seu na plataforma. Não há muitos detalhes sobre como seriam esses programas, apenas de que tanto Obama quanto sua esposa Michelle estão …
O post Barack Obama na Netflix: ex-presidente está negociando programa com a plataforma de streaming apareceu primeiro em B9.
When last we heard from our good friends at the StrawberryFrog, they’d chosen a different primary color for their new studio, BlueberryContent.
Now, the agency is leaving its longtime Madison Avenue headquarters after more than a decade and relocating to the Empire State Building, that longstanding Depression-era symbol of our capitalist society’s resistance to economic upheaval. The move happens on April 1, but it’s not a joke.
“The Empire State building had a strange pull for us on the management team of StrawberryFrog,” said head of project management Elizabeth Scordato, describing the new office as “one of the most innovative spaces … inside the most iconic building in the world.”
Unfortunately, we don’t have pictures now. But we do have headshots of the new staffers that founder Scott Goodson brought on to coincide with the big move.
Clockwise from top left:
Again, while we don’t have images of the offices just yet, we’ve been assured that this facility will have “the latest state of the age video conferencing” along with plenty of meeting room and “a big open area for free movement of staff from different departments working together.”
Head of strategy Ashley Connors said, “With our heads in the clouds, we will be inspired to develop some of the best ideas out there. Nothing like thinking above the 48th floor.”
What sort of work will this new environment bring? We’ll have to wait and see.
In his “Late Show” monologue Thursday night, Stephen Colbert celebrated International Women’s Day and noted that Mattel marked the occasion by releasing a line of Shero (women hero) “role model” Barbies modeled after iconic, history-making female artists, athletes, scientists and morean arguably intimidating line-up for little girls just looking to chill out with their dollies.
“Now, I believe in empowering women and girls and celebrating,” Colbert said. “But there has to be a middle ground where girls can just have fun without feeling pressure to win a Nobel Prize or an Olympic medal. That’s why we at ‘The Late Show’ tonight are proud to introduce the new ‘Doing Her Best Barbie.'” (At this point Colbert showed the doll.) “She’s just doing her best, OK? She’s not first in anything, OK? But she’s doing her best! She’s wearing sweatpants that were washed at some point. Her hair is up in ponytail because hair-wash day is tomorrow. She used to come with a Jason doll, but that ended because the Jason doll wanted her to invest in his home-brew start-up, and she was like, ‘Mmm, pass.’…”
Bonus: Keep watching to the end of the segment for Colbert’s hilarious response to McDonald’s flipping the “M” in its logo to make it read as a “W,” also in honor of International Women’s Day.
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