Feb
08
Twitter reports its first profitable financial quarter
Posted in: UncategorizedFor the first time since it was launched, Twitter had a profitable quarter with a net profit of $91m (£65m) in the last three months of 2017.
Feb
08
New York Times Co. Subscription Revenue Surpassed $1 Billion in 2017
Posted in: UncategorizedSubscription revenue now accounts for 60 percent of the company’s total revenue, which increased 8 percent for the year, to $1.7 billion.
Feb
08
Twitter Posts a Profit for the First Time
Posted in: Uncategorized
Twitter posted a surprise gain in revenue, the first growth in four quarters, driven by improvements to its app and added video content that are persuading advertisers to boost spending on the social network.
The company topped analysts’ average sales estimates in the fourth quarter and for the first time posted a real profit, a milestone in CEO Jack Dorsey’s turnaround effort. Monthly active users were little changed from the prior quarter at 330 million, a lower-than-projected total that the company attributed in part to stepped-up efforts to reduce spam, malicious activity and fake accounts.
The report adds to positive momentum in recent months for Twitter, which spent the second half of 2017 explaining how Russian-linked accountsincluding automated botsinfluenced content on its platform around the 2016 U.S. presidential election. Dorsey, who also runs Square Inc., has been working to broaden Twitter from a microblogging site into a destination for users to see “what’s happening now” by striking live-streaming partnerships with news outlets and sports leagues.
Feb
08
Thursday Wake-Up Call: The War Against Tony the Tiger. Plus, the Olympics on Snapchat
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
How do you fight obesity? Chile’s answer is a stunning crackdown on the marketing of junk foods, including tactics targeting kids. Cartoon brand mascots on labels are one casualty of the new rules. As The New York Times reports, “They killed Tony the Tiger. They did away with Cheetos’ Chester Cheetah.” The must-read story has before-and-after photos of cereal boxes; General Mills’ Trix looks blah without its signature cartoon rabbit. Even Mars’ M&M’s characters are out. A senator told The Times that the reform required “a hard-fought guerilla war” against the food companies; the regulations also include big warning labels about fat, sugar, calories and salt on packaging, and strict rules on TV advertising.
Feb
08
Publicis UK operations defy group fall with 5.5% growth
Posted in: UncategorizedPublicis Groupe delivered a standout performance in the UK with 5.5% organic growth last year, while overall revenues fell 0.4% to €9.69bn (£6.98bn).
Feb
08
Anti-Brexit group 'to launch nationwide ad campaign' this month
Posted in: UncategorizedA new anti-Brexit group linked to WPP chief Sir Martin Sorrell is reportedly planning to launch a nationwide advertising campaign this month in order to bring about a second referendum on the UK’s EU membership.
Feb
08
In pictures: Campaign's A List party 2018
Posted in: UncategorizedCampaign celebrated the launch of the A List at an annual party in London last night.
Feb
08
Camelot reviews National Lottery ad account for first time in 10 years
Posted in: UncategorizedNational Lottery operator Camelot is putting its multimillion-pound advertising account up for grabs for the first time in a decade as it attempts to “reinvigorate the brand”.
Feb
08
Ad Lib Podcast: HP's Antonio Lucio on Diversity, Devices and Depression
Posted in: Uncategorized
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
There’s a lot of talk in the marketing and advertising industries about diversitybut not a ton of walking. Antonio Lucio is one of the walkers. In 2016 the chief marketing officer for HP called on the brand’s five agency partners to focus on improving diversity numbers.
“It starts from a company value: We believe that diversity is a business imperative,” Lucio tells Ad Age.
Feb
08
Ad Lib Podcast: HP's Antonio Lucio on Diversity, Devices and Depression
Posted in: Uncategorized
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
There’s a lot of talk in the marketing and advertising industries about diversitybut not a ton of walking. Antonio Lucio is one of the walkers. In 2016 the chief marketing officer for HP called on the brand’s five agency partners to focus on improving diversity numbers.
“It starts from a company value: We believe that diversity is a business imperative,” Lucio tells Ad Age.
Feb
08
First Direct marketer Zoe Burns-Shore on connecting with 'side hustlers'
Posted in: UncategorizedZoe Burns-Shore, head of brand and marketing at First Direct, explains why she believes mobile should be treated as just another channel.
Feb
08
Pitch update: Sky, Anchor, WWF, Avis and more
Posted in: UncategorizedBroadcasters, butter and budget cars are among the bonanza of brands featured in this week’s pitch update.
Feb
08
Turkey of the week: Zoopla's #MeToo blunder is tone-deaf advertising
Posted in: UncategorizedZoopla defined exactly what it is to be tone-deaf with an inexplicable ad featuring a line of helmet crabs inadvertently making light of the recent #MeToo campaign against sexual harassment.
Feb
08
How autism benefits our agency and creative culture
Posted in: UncategorizedChris is autistic and works in the creative and finance departments at Red Brick Road. He joined a year ago.
Feb
08
Campaign Diary: Lucky Generals designer thinks he's a superstar; BMB MD seeks £1m for novelty house
Posted in: UncategorizedLucky Generals bragger makes a surprise appearance in Amazon Echo Spot, while BMB’s managing director Aimee Luther tries to a flog house that’s narrower than a Tube carriage for £1m.
Feb
08
Pick of the week: Ancestry ad finds common ground in divisive Brexit Britain
Posted in: UncategorizedAmid so much bland and safe advertising, it’s refreshing to see a brand with a point of view.
Feb
08
Low-Cost Pop-Up Stores – Bookline Created a Dynamic Temporary Shop with Affordable Raw Materials (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Bookline, a Hungarian online bookstore, launched a low-cost pop-up space for the holiday season with a focus on using cost-effective and raw materials.
The simplistic, yet dynamic, store design…
Feb
08
Minimalist Glass Homes – 'The Doonan Glasshouse' is a Modern Home Built in Australia (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Architect Sarah Waller designed The Doonan Glasshouse, a minimalist home built into the surrounding landscape of Queensland, Australia. Built to be the architect’s “dream home”…
Feb
08
Q&AA: Reba McEntire, Crooner Colonel
Posted in: Uncategorized
Reba McEntire is the first womanand the first music starto play Colonel Sanders in a campaign that’s nearly three-years-old. She’s also the first celebrity Colonel under U.S. Chief Marketing Officer Andrea Zahumensky, who joined KFC in December. McEntire’s Smoky Mountain BBQ fried chicken campaign debuted just as the Oklahoma native picked up her third Grammy. McEntire, 62, spoke with Ad Age from her home in Nashville. Our conversation has been edited.
What was your response when you first heard about the Colonel gig?
I was thrilled to pieces. I thought it was a great idea. It was something totally different than anything I’d ever done. Of course, I had questions and we went through discussions about it. Then after I saw the boards about what they had in mind, I was like, “Oh heck yeah, I’ll do this. This is going to be so much fun.”
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