Feb
08
Dentsu Aegis Network tops Recma ranking for media billings
Posted in: UncategorizedDentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks.
Feb
08
PrideAM slams agencies for no-show in Stonewall diversity index
Posted in: UncategorizedPrideAM has decried the ad industry’s absence from Stonewall’s Workplace Equality Index, describing agencies’ non-appearance among the 100 listed companies as “shameful”.
Feb
08
Advertising and moral hazard: questions that brands and regulators must ask
Posted in: UncategorizedThere is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M’s former chief digital officer.
Feb
08
Lola MullenLowe wins PG Tips ad account
Posted in: UncategorizedLola MullenLowe has won the advertising account for Unilever’s PG Tips tea brand after a competitive pitch.
Feb
08
Ancestry to record messages for Europeans with interactive message board
Posted in: UncategorizedAncestry DNA, the site that helps people find their family history, is encouraging people to record a message for Europeans regardless of whether they voted for Brexit.
Feb
08
Rustic Tower Homes – The 'Observation Lounge House' Sits Three Storeys High Above the Trees (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Pfeffer Torode Architecture created the Observation Lounge House, a secluded retreat that sits within the trees of the countryside. This home reaches three storeys high, with each floor carefully…
Feb
08
Thursday Morning Stir
Posted in: Uncategorized-The Loft Publicis Conseil launched an animated “The Postman” campaign for Renault (video above).
-Sorry, agency people everywhere: Quincy Jones has officially led a crazier life than you.
–Oprah doesn’t want you to call Weight Watchers a diet brand.
-HuffPo U.K. was not into these “Post-Weinstein Valentine’s Day Cards” created by a couple of agency bros.
-Shares of Yum Brands jumped after higher than expected earnings. Must be the advertising?
-Newsweek head of sales Ed Hannigan resigned, leaving the publication in “disarray.”
-How did Chile deal with is obesity epidemic? It killed marketing mascots. (Sorry Tony.)
Feb
08
We All Like Rewards, But Do They Work in Marketing?
Posted in: UncategorizedRewards are a time-tested, effective way to motivate people: Think about the child who will clean dishes, vacuum the house and tidy their room just for a few allowance dollars. We love receiving rewards, especially when the work necessary to secure whatever object or compensation is being offered is simple or convenient. This drive and…
Feb
08
Facebook’s Local News Audience Bump: Old Marketing Rules Still Apply
Posted in: UncategorizedRead all about it! Facebook is prioritizing local news in users’ News Feeds. Prioritizing local news over national news topics (which you can argue are more politically polarizing) is an extension of Facebook’s intent to reduce sensationalism and make its News Feed more meaningful for users overall. After all, what’s more relevant to individuals than…
Feb
08
Copies, 1
Posted in: Uncategorized
At Estimado Jose Alfredo Agency we wanted to highlight our creative department, specifically the Copywriter work. We play with the fact that every copywriter of the agency is being photocopied. That’s the way to prove that nobody takes/has copies as we do.
Feb
08
Copies, 2
Posted in: Uncategorized
At Estimado Jose Alfredo Agency we wanted to highlight our creative department, specifically the Copywriter work. We play with the fact that every copywriter of the agency is being photocopied. That’s the way to prove that nobody takes/has copies as we do.
Feb
08
Copies, 3
Posted in: Uncategorized
At Estimado Jose Alfredo Agency we wanted to highlight our creative department, specifically the Copywriter work. We play with the fact that every copywriter of the agency is being photocopied. That’s the way to prove that nobody takes/has copies as we do.
Feb
08
Copies, 4
Posted in: Uncategorized
At Estimado Jose Alfredo Agency we wanted to highlight our creative department, specifically the Copywriter work. We play with the fact that every copywriter of the agency is being photocopied. That’s the way to prove that nobody takes/has copies as we do.
Feb
08
Volkswagen: Red Flashy Thingy
Posted in: Uncategorized
The new Polo comes with a host of new features that will make you feel more confident than ever before. With this newfound confidence you’ll think you can do anything. That’s why the new Polo comes with a friendly warning – Beware the confidence.
Feb
08
Rugby champ Alphonsi tells brands to take gender out of sports marketing
Posted in: UncategorizedTaking the gender out of women’s sports marketing will help brands appeal to a wider audience, Maggie Alphonsi, the former England Rugby World Cup winner, has urged.
Feb
08
Absolut Vodka tira roupa de seus funcionários em novo comercial
Posted in: Uncategorized
Nova campanha global da marca quer mostrar que não tem nada para esconder
> LEIA MAIS: Absolut Vodka tira roupa de seus funcionários em novo comercial
Feb
08
Confira o primeiro trailer de “Venom”
Posted in: Uncategorized
O que era inacreditável se tornou realidade: a Sony lançou o primeiro trailer de “Venom”, o derivado de Schrödinger do universo da Marvel Studios centrado no famoso vilão do Homem-Aranha. Confira acima. Além do trailer, o estúdio também soltou na rede ontem o primeiro poster do filme, que você confere no fim do texto. Dirigido por …
> LEIA MAIS: Confira o primeiro trailer de “Venom”
Feb
08
From Fewer Ads to Its First Livestream, NBC Shakes Up Its Winter Olympics Opening Ceremony
Posted in: UncategorizedThe last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm. Viewers objected to what seemed to be an overabundance of ads, and blasted the network for airing the ceremony on a tape-delay. As NBC Sports prepares to air the Winter Olympics opening…
Feb
08
Peperami plans 'love grotto' for Valentine's Day
Posted in: UncategorizedPeperami, the meat snack, is creating a grotto in the run up to Valentine’s Day.
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