Hasta La Creative!

Print
McDonald’s

Advertising Agency:DDB, Vienna, Austria
Creative Directors:Thomas Tatzl, Andreas Spielvogel
Art Director:Andreas Münster
Copywriter:Jakob Paulnsteiner
Photographer:Vienna Paint

Film
Nike

Advertising Agency:Wieden+Kennedy, Shanghai, China
Director:Laurent Barthelemy
Production:Must Films, Mt. MELVIL
Executive Producer:Chapin Melcher
DPs:Paul Morris, Kelly Jeffrey
Editor:Hiro Ikematsu
Colour:Vincent Taylor, Mpc
Visual Effects:Eight Vfx
Music:Ben Mauerhoff
Sound Design:Ben Mauerhoff

Film
Oppo

Creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects, created the fantastical 4″ spot. Starring popular Chinese actors Yang Mi and Zhang Binbin and directed by Henry Scholfield, ‘Two Little Planets’ is a love story set in a whimsical cosmic universe.

The entirety of the TVC was shot in studio, with heavy VFX needed to bring the fully-fledged universe to life. Fin Design + Effects harnessed its unique pipeline across its offices in both Sydney and Shanghai to bring to life the romantic fable, which was immensely technical in both post production and production.

Advertising Agency:Godzilla
Production Company:Black & Cameron
Director:Henry Scholfield
Post Production House:Fin Design & Effects
Executive Producer:Emma Daines, Billy Becket
Vfx Supervisor:Stuart White
Lead Flame Compositor:Justin Bromley
Cg Supervisor:Robert Grbevski, Kosta Lagis

Media
Phillips

Problem: 70 % out-of-hospital cardiac arrests happen in homes or outdoors. Timely CPR (Cardiopulmonary Resuscitation) with chest compressions and ventilation gets the blood pumping to the heart and brain, while waiting for the defibrillator to arrive. Unfortunately, only 46% of people get immediate attention before professional help arrives.

Insight: In the Middle East owing largely to poor knowledge of CPR, there’s a prevailing fear among bystanders of getting involved in helping people who experience a sudden attack. This is owing to lack of awareness and the sheer fear of the CPR process being a complex one involving too much technicality.

Idea/Execution: As a pioneer in healthcare, defibrillators and heart-related equipment, Philips Healthcare saw an opportunity to educate people on CPR through an interactive ‘Vertical CPR Poster’ with a ‘heart shaped’ button in the center. When pushed, the heart sent out ECG waves lit up with LED technology, mimicking the exact pressure applied in a normal CPR. This was backed by educational tips involving CPR. To drive relevant interaction, Philips partnered with Thumbay Hospital where the poster was installed in a high traffic area between the Cardiology department and the reception.

Advertising Agency:Prism Advertising, Dubai, United Arab Emirates
Creative Director:Cherry Koshy
Art Director:Cherry Koshy
Senior Copywriter:Cherry Koshy
Art Directors:Shyjith Kannur, Binu Koshy
Illustrator:Matt Lee
Associate Client Servicing Director:Madiha Khan
Director Of Operations:Masuood Ul Rashid
Chief Executive Officer:Amit Vardhan
Production Designer:Umesh Nambiar
Client:Sarah Morton

Outdoor
StreetEasy

Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.

Advertising Agency:Office of Baby, New York, USA

Print
Pet SOS

An unspayed female dog, her mate and all their puppies can produce up to 67,000 dogs in just 6 years if none of them get neutered. In cats, the exponential growth can reach up to 370,000 kittens in just 7 years.

Help us control the exponential growth. Sterilize them.

Advertising Agency:McCann, Puerto Rico
Creative Director:Nanel Rodríguez
Art Director:Gerardo Figueroa
Copywriter:Luis Romero

Film
Hornbach

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WERKSTÜCK ‘Lounge Chair’ campaign.

Advertising Agency:Heimat, Berlin, Germany
Chief Creative Officer:Guido Heffels
Creative Director:Guido Heffels
Creative Directors:Marlon Fischer, Felix Pfannmüller
Art Director:Sascha Jörres, Marco Bienek
Copywriter:Mo Sadeghi, Teresa Guggenberger
Production Company:Markenfilm Crossing, Berlin, Play Media
Director:Clemens Wittkowski, Bauhouse, Christof Schroter
DoP:Torsten Lippstock, Severin Strauss
Executive Producer:Thomas Bartl, Henning Strüve
Posthouse:AHA-Postproduction, Play Media
Music Producer:Clemens Wittkowski, Bauhouse, Mirko Michalzik, Sebastian Morsch, Severin Strauss
Composers:Clemens Wittkowski, Bauhouse, Mirko Michalzik, Sebastian Morsch, Severin Strauss
Sound Design Company:Loft Studios, Berlin
Producer:Cerstin Cassidy
Sound Designer:Clemens Wittkowski
Audio Engineer:Benjamin Schäfer
Designer:Sigurd Larsen
Design Company:Sigurd Larsen Design & Architecture
Production:Büro Bum Bum, Matthias Klinger, Dirk Gössler Eric, Dannebaum, Claas Cropp Creative Productions
Photographer:Uwe Duttmann
Company:Uwe Duttmann
Post Production Company:Digitales Leben

Online

Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.

Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan, Scott Schneider
Copywriter:Pierre Chan
Art Director:Scott Schneider
Director Of Client Services:Robyn Smith
Account Director:Lindy Scott
Account Coordinator:Joy Lucas
Pr:Colony

Film
Nascar

Advertising Agency:Ogilvy & Mather, New York, USA
Creative Director:Jack Low, Rich Wallace, Terry Finley
Writer:Jack Low
Art Director:Rich Wallace

Film
Nissan

Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more.

Under the claim “Whatever your day looks like” the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself.

Advertising Agency:DigitasLBi, Paris, France
Creative Director:Frédéric Roux
Creatives:Laurent Salles, Benoit Finck
Account Director:Laetitia Jarry
Account Manager:Pauline Esnavant
Tv Producer:Estelle Diot
Production Company:Bollywood
Director:Russell Brownley
DoP:Manoel Ferreira
Producer:Dominique Esmenard, Boris Nicou
Post Production:Everest
Post Producer:Sylvain Obriot
Sound Production:Prodigious
Music:Paul-Étienne Côté