Feb
14
Be Hamilton, not Burr – and build an agency full of Schuyler sisters
Posted in: UncategorizedCreature’s chief executive shares tips for building your own agency, drawing inspiration from the hit musical Hamilton.
Feb
14
Respect in the workplace can't be bought
Posted in: UncategorizedWhatever the system, however lofty a title or a position in a hierarchy, it means nothing without respect, says MediaCom’s chief transformation officer.
Feb
14
All-Chocolate Pizzeria Pop-Ups – Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) From elaborate chocolate statues to tasty chocolate pizzas, consumers have witnessed how the favorite sweet has been adopted by different recipes and industries. However, Cioccolato is a pop-up that…
Feb
14
Sustainable Ring-Shaped Arctic Hotels – The Svart Hotel in Norway is Designed to Be Energy-Positive (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Architecture firm Snøhetta reveals its sustainable structural plan for a hotel in Norway, tucked away in the Almlifjellet mountain within the Arctic Circle. The Svart Hotel is named after the…
Feb
14
After a Twitter Storm, The Times and a New Hire Part Ways
Posted in: UncategorizedSoon after Quinn Norton joined the editorial board, social media users discovered tweets in which she used slurs and spoke of her friendship with a Nazi.
Feb
14
Cozy Modern Family Residences – In Situ Studio Built a Black Stairwell for This Residential House (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) American firm In Situ Studio took on the challenging project of building a compact and cozy modern family residence in Releigh, North Carolina. The exterior is a balanced fusion between color,…
Feb
14
Netflix Lures Ryan Murphy in Deal Said to Be Worth Up to $300 Million
Posted in: UncategorizedA five-year agreement with the producer behind “Glee” and “American Horror Story,” whose Fox contract expires this summer, leaves Disney and Amazon in the lurch.
Feb
14
Packable Waterproof Dry Bags – The Matador 'Droplet XL' Bag Clips onto Your Gear for Use Anytime (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Going on a backpacking trip or adventure often requires a dry bag when you encounter water to bring essential items with you when going for a dip, so the Matador ‘Droplet XL’ bag is here…
Feb
14
As Olympics Ratings Defy Expectations, NBC Frees Up Rainy-Day Ad Inventory
Posted in: Uncategorized
Ratings for NBC’s presentation of the 2018 Winter Olympics have been higher than the network had anticipated when it began negotiating with advertisers looking to buy time in the 18-night spectacle, and as such the ad sales team has some bonus available inventory on its hands.
Speaking to reporters in a Tuesday afternoon conference call, NBC Broadcasting & Sports Chairman Mark Lazarus said the Olympics ratings “increased our capacity in ways we did not expect.” As a result, NBC is freeing up some of the commercial time it had held back as a hedge against possible makegoods.
“We are on a pace right now where the inventory we held aside for potential under-delivery of our estimates is not going to be needed,” Lazarus said, adding that NBC has “a few million dollars” worth of inventory it had salted aside for makegoods that it can now sell to “advertisers who came in with smaller buys and who want to buy up” or, perhaps, newcomers who approached the PyeongChang Games with a wait-and-see attitude.
Feb
14
Olympic Ads: See Toyota's Six-Second Spots and Coke's Animated Mural
Posted in: Uncategorized
Just as the Super Bowl ad analysis finally fades, comes another round of high-profile marketing with the start of the Olympics in South Korea. Coke and Toyota will make a major push, while diamond marketers will be trying to win some attention with a round of ads that come as Valentine’s Day approaches.
Intel’s plans didn’t quite go as planned. The marketer said Friday that it broke its own Guinness World Record after showing a prerecorded video of 1,218 Intel Shooting Star drones flying in formation at the opening ceremony venue. Those watching on TV were always going to see the prerecorded video of the stunt, but Intel had intended to demonstrate a live version to those actually in attendance. The plans were cut short, however, “due to impromptu logistical changes,” Intel says. The company says it still plans to fly some 300 Shooting Star drones each day of the Winter Games, weather permitting.
Below, a look at some of the Olympics ads:
Feb
14
As Olympics Ratings Defy Expectations, NBC Frees Up Rainy-Day Ad Inventory
Posted in: Uncategorized
Ratings for NBC’s presentation of the 2018 Winter Olympics have been higher than the network had anticipated when it began negotiating with advertisers looking to buy time in the 18-night spectacle, and as such the ad sales team has some bonus available inventory on its hands.
Speaking to reporters in a Tuesday afternoon conference call, NBC Broadcasting & Sports Chairman Mark Lazarus said the Olympics ratings “increased our capacity in ways we did not expect.” As a result, NBC is freeing up some of the commercial time it had held back as a hedge against possible makegoods.
“We are on a pace right now where the inventory we held aside for potential under-delivery of our estimates is not going to be needed,” Lazarus said, adding that NBC has “a few million dollars” worth of inventory it had salted aside for makegoods that it can now sell to “advertisers who came in with smaller buys and who want to buy up” or, perhaps, newcomers who approached the PyeongChang Games with a wait-and-see attitude.
Feb
14
Highlighted Valentine's Day Ads
Posted in: UncategorizedImage:
Collection Items:
Galaxy: The Chase
Blush: Fuck this Valentine’s Day
Burger King: Valentine’s cup
Droga5: Valentine’s cards
Cochlear: Does love last forever?
Nescafe: Valentine’s Day
McDonald’s: Valentine’s Day
Spotify: Valentine’s Day
Dreams: Bed
Kmart: Valentine’s Day dinner
IKEA: Happy Valentine’s Day
Snickers: Petty Bickerings
McKinney: Inseparable
Expedia: Valentine’s Day
Scope: Kiss awkward goodbye
Max Burger: Valentine’s Day dinner
Match.com: Happy Valentine’s Day
Tesco: Valentine’s Day Basket Dating
NetFlorist: Valentine’s Day
Flower Town: The Proof of Love
Heart Research UK: InstaHeart Auction
Coca-Cola: Two Way Straw
Mr. Delivery: It’s scary out there, 1
Carphone Warehouse: Scrimper’s Valentine’s Day bouquet
Gun Oil: Happy Valentine’s Day
Sicredi: Valentine’s Day
Church End Brewery: Belly
Coca-Cola: Valentine’s Day, Love is in the air
Salvation Army: Ex-Valentine’s Day
Schneider: The Valentine’s Cover
Wilkinson: Smooth Valentine’s Day
Wilkinson: Smooth Valentine’s Day
Hovis: Valentine’s Day
TMN: St Valentine’s Day
Schick: Would you kiss you?, 3
Puma: Love Run Position #1
KISS FM: Valentine’s Day
Dylon: Valentine’s day – Anniversary
Valentine’s day
Valentine’s Day
Pole Dancer
Valentine’s Burlesque
Meetic: Valentine’s Day
Adria: Valentine’s Day
Zoo Cologne: Knight of the Roses, Camel
Wilkinson: Smooth Valentine’s Day
Google: Valentine’s Day
WURST: Valentine’s Day
Wise Up English School: Valentine’s Day,3
Heineken: Valentine’s Day
Snuggle: Serenades
Old Spice: Marco Love-O
Old Spice: Mask
Renault: The Postman
Pro Flowers / Shari’s Berries: Valentine’s Day
Pizza Hut: Hut Date
Grand Cinema & More: Grand Valentine’s Day Stories
Chloe: Chloe Love Story – Valentine’s Day
beIN SPORTS: Saint Valentin
Dr Oetker: Ristorante Cioccolato
Description:
Love can be shown in many different ways, but raises the question: should love be commercialized? In today’s day and age many believe love should be. The collection of Valentine’s Day ads below show how various agencies struggle to find the right balance that’s appealing to its audience, therefore, sparking conversation.
Feb
14
Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints
Posted in: UncategorizedA Vodafone ad featuring Martin Freeman in a crime caper storyline has been given the green light by the Advertising Standards Authority despite 17 complaints, including from rival network EE.
Feb
14
Busch: Camp Songs
Posted in: Uncategorized
Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.
“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.
“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.
The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’
Feb
14
Busch: Bear
Posted in: Uncategorized
Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.
“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.
“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.
The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’
Feb
14
Busch: Aim
Posted in: Uncategorized
Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.
“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.
“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.
The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’
Feb
14
Busch: Phone
Posted in: Uncategorized
Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.
“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.
“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.
The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’
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