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| THE ORIGINAL? Cuisinella TV Commercial – 2006 Source : Coloribus, YouTube Agency : Hémisphère Droit (France) |
LESS ORIGINAL KOL mobile app TV Commercial – 2018 Source : YouTube Agency : Unknown? (France) |
Channel 4’s first series of Great British Bake Off and the two stars of Netflix’s The Crown are among the nominations for the Broadcasting Press Guild Awards 2018.
RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love Has No Labels” campaign for the Ad Coucil.
Now he’s becoming the first ad pro to put on an exhibition at New York’s Cooper Hewitt, Smithsonian Design Museum, where the guest curators are more often musicians, fashion designers, artists and writers. Greenberg’s exhibit, which begins a six-month run on Feb. 23, showcases how design and technology have radically changed everyday life for decades.
But it’s not that much of a detour for Greenberg, whose obsession with design and tech play out at work every day.
RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love Has No Labels” campaign for the Ad Coucil.
Now he’s becoming the first ad pro to put on an exhibition at New York’s Cooper Hewitt, Smithsonian Design Museum, where the guest curators are more often musicians, fashion designers, artists and writers. Greenberg’s exhibit, which begins a six-month run on Feb. 23, showcases how design and technology have radically changed everyday life for decades.
But it’s not that much of a detour for Greenberg, whose obsession with design and tech play out at work every day.
Film
Monoprix
Advertising Agency:Rosapark, France
CoFounders:Jean-Patrick Chiquiar, Jean-Francois Sacco, Gilles Fichteberg
Creative Directors:Jean-Francois Sacco, Gilles Fichteberg
Creative Team:Yara Dalens, Bénédicte Morin
Tv Producer:Thomas Laurent
Print Production:Justine Dudognon
Associate Director:Quentin Labat
Commercial Team:Lucile Wissocq, Jeanne Neuschwander, Armelle Pissavy, Quentin Barbaray
Community Manager:Charlotte Giraud
Senior Planning Strategy:Alexandre Ribichesu
International PR Director:Theda Braddock
Production:Muscle
Image PostProduction:Muscle
Director:David Freymond
Producer:Lucie Vigier
Sound Postproduction:Schmooze
Radio
SM Polis Insurance
People in Russia talk and text on their phones while driving. We’re used to it, nothing strange.
Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends.
Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”.
Advertising Agency:Voskhod, Ekaterinburg, Russia
Creative Director:Andrey Gubaydullin
Art Director:Vladislav Derevyannikh
Copywriters:Anton Mamykin, Alexander Sinyuk
Media Supervisor:Elizaveta Larionova
Film
Sixt
Advertising Agency:thjnk, Hamburg, Germany
Executive Creative Directors:Francisca Maass, Florian Weber
Creative Director Art:Alexander Budau
Creative Art Senior:Anna Wodera
CreativeCopy:Cornelius Reimers
Senior Account Manager:Janne Kridlo
Film Production:Tempomedia
Director:Laurent Chanez
Camera:Benoit Soler
Postproduction:Nhb, Munich, Hamburg
Music:Supreme
Film
Unicef
Cyberbullying is increasingly a major problem for our society, this film was created for the Young Lions Argentina 2017 festival and the goal was to create in 48 hours and just with an iPhone a piece that would raise awareness about the cause of cyberbullying to parents and relatives. It was silver at the contest.
Advertising Agency:Miami Ad School, Buenos Aires, Argentina
Art Director:Mario Guerrero Peñalosa
Copywriter:Alejandro Alvarez
Film
Toronto Public Health
A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city.
“Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when.
Advertising Agency:The&Partnership, Canada
Art Director:Yvette Reitner
Writer:Jake Bogoch
Executive Creative Director:Ron Smrczek
Producers:Raj Dhillon, Allie Pattillo
Illustrator:Blame Your Brother
Animator:Blame Your Brother
Music:Ta2
Sound:Ta2
Lloyds Bank won Channel 4’s Diversity in Advertising Award for a campaign about mental health. But the bank believes the effort to break down taboos is only just beginning.
It’s easy to see why Nike’s ad about competitive young Londoners went viral.
Given Paddy Power’s idiosyncratic approach to marketing “lolz”, its advertising often fails to impress those who are easily offended. However, the brand has rarely been less than delightfully entertaining.
(TrendHunter.com) The Droog Moto 3 is a fantastic motorcycle that takes influence from apocalyptic futures. Droog Moto was first established by husband and wife Max and Erica Droog, and quickly gained attention for…
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To its fans, the name Aardman Animations instantly evokes the claymation antics of Wallace and Gromit. Or “Shaun the Sheep.” Or “Chicken Run.” This weekend the Bristol-based studio is releasing its seventh feature film in the U.S.it’s already out in the U.K. “Early Man” stars a small Stone Age tribe at the onset of the Bronze Age. Technology, it turns out, has been disrupting us since time immemorial.
But the entertainment content for which the studio is so well known and loved constitutes only about 30 percent of its output. The rest of the breakdown includes roughly 30 percent TV and 30 percent branded content. Heather Wright, an executive producer and head of partner content at the studio, works with brands on storytelling in a wide array of media, not just claymation but AR and VR for clients including Google and the BBC.
Former Coke and Airbnb marketer Jonathan Mildenhall discusses life in San Francisco and his tech-focused venture 21st Century Brand.
The evolution of robots is gathering pace, so brands should prepare for a future working alongside them and seize the new opportunities they offer.
It was great to see so many people dress in their best jocks and socks at last week’s A List party – some made more of an impression that others.
A família Pêra enfim está de volta à ação. A Disney e a Pixar lançaram hoje o primeiro trailer de “Os Incríveis 2”, a esperada sequência da animação de 2004 dirigida por Brad Bird, durante a exibição das Olimpíadas de Inverno no canal na NBC. Confira acima. Pelo vídeo, a sequência dá indícios claros de …
> LEIA MAIS: “Os Incríveis 2” ganha o seu primeiro trailer
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To promote non-tearable visiting cards in a quirky way, we showcased three situations where a visiting card could go through very hostile conditions.
Print advertisment created by Madison BMB, India for Vistaprint, within the category: Professional Services.
Advertising Agency: Madison BMB, Mumbai, India
Art Director: Vallabh Yeolekar
Copywriter: Rohan Joseph
Illustrator: Sunil Garud
The post Vistaprint by Madison BMB appeared first on DesiCreative.
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