Virgin Atlantic has teamed up with luxury hospitality company One Fine Stay to create a New York-themed bedroom at the airline’s Clubhouse at Heathrow Airport.
Staropramen, the Czech beer brand, is staging a one-off dining experience to celebrate its heritage.
ITV has reported a 2% revenue increase for 2017 despite a 5% fall in advertising which was worse than the previous year but in line with industry estimates.
The battle for control of the world’s favourite medium is going to dominate the narrative, writes the former chief strategy officer of Ebiquity.
Despite a flurry of new phone handset launches during Mobile World Congress, we
may have already optimised smartphone design, MediaCom’s global head of mobile explains.
Karmarama is on alert after food delivery platform Just Eat kicked off a review of its advertising account.
Waymo, the self-driving car division of Google-parent company Alphabet, is bolstering its education campaign, and its timing is pretty good: A new poll shows that a majority of Americans are still afraid to give up the wheel.
Waymo’s new 360-degree video released today puts viewers in the back seat of one of its self-piloted cars. The film, by its in-house Google Creative Lab, begins by explaining how Waymo’s cars use millions of laser beams per second, plus radar and high-resolution cameras to detect surroundings. Then viewers are put in the backseat of a car as it cruises along a house-lined divided highway. “The ride feels a lot like being driven in a regular car,” a female voiceover smoothly intones.
A Gallup poll recently released, however, shows that plenty of Americans are still freaked out by the concept. Fifty-four percent of the U.S. respondents say they’re unlikely to use self-driving cars, according to “Americans Hit the Brakes on Self-Driving Cars,” which was released last week. The findings came from a larger Northeastern University/Gallup survey of Americans’ attitudes on artificial intelligence. People ages 66 and older have the greatest resistance, not surprisingly, with 69 percent saying they’re unlikely to to use self-driving cars. Acceptance grows the younger the generation. People ages 18 to 35 are fairly split at 36 percent likely and 41 percent unlikely.
Waymo, the self-driving car division of Google-parent company Alphabet, is bolstering its education campaign, and its timing is pretty good: A new poll shows that a majority of Americans are still afraid to give up the wheel.
Waymo’s new 360-degree video released today puts viewers in the back seat of one of its self-piloted cars. The film, by its in-house Google Creative Lab, begins by explaining how Waymo’s cars use millions of laser beams per second, plus radar and high-resolution cameras to detect surroundings. Then viewers are put in the backseat of a car as it cruises along a house-lined divided highway. “The ride feels a lot like being driven in a regular car,” a female voiceover smoothly intones.
A Gallup poll recently released, however, shows that plenty of Americans are still freaked out by the concept. Fifty-four percent of the U.S. respondents say they’re unlikely to use self-driving cars, according to “Americans Hit the Brakes on Self-Driving Cars,” which was released last week. The findings came from a larger Northeastern University/Gallup survey of Americans’ attitudes on artificial intelligence. People ages 66 and older have the greatest resistance, not surprisingly, with 69 percent saying they’re unlikely to to use self-driving cars. Acceptance grows the younger the generation. People ages 18 to 35 are fairly split at 36 percent likely and 41 percent unlikely.
Cautious, squeezed and suffering: consumers are increasingly anxious about the economic outlook with significant implications for brands.
Creativebrief’s managing director Charlie Carpenter explains why an industry shift is creating a rare window to modernise and streamline the client/agency pitch process.
Campaigns for Now TV, Bacardi, Bodyform/Libresse and a joint video for the Samaritans and Network Rail lead the way in nominations for the second Brand Film Festival London.
(TrendHunter.com) This French construction company uses environmentally friendly wooden bricks to build sustainable homes. The Brikawood patented system involves using three different sizes of interlocking wooden…
The growth and success of EE, which is only five years old, make it a classic “nothing is impossible” story.
(TrendHunter.com) Etsy’s littleanana shop is home to a vast selection of peg board shelves like this cat-shaped product. Based in France, the shop specializes in adorable and functional storage solutions that…
Media owners are throwing the best ever buffet of content and the audience knows it, says MediaCom’s chief transformation officer.
(TrendHunter.com) Carry-on luggage has become immensely popular as more airlines implement fees for baggage and passengers opt to avoid overage charges, so brands are responding with new options like the Solgaard &#…
(TrendHunter.com) The handmade crystal jewelry by Donna Brennan is a wearable sculptural art collection. The unique and well-curated clusters of precious and semi-precious gemstones on delicate golden bands are…
Papa John’s International is ending its sponsorship of the National Football League after a decline in TV ratings and a controversy over player protests.
Rather than serving as the league’s official pizza, the company said on Tuesday that it will focus on doing marketing with 22 specific NFL teams. The move is part of an attempt to overhaul Papa John’s marketing under a new CEO, who took the helm last month, and a new chief marketing officer, who joined the chain last year.
The NFL partnership has been strained since Papa John’s founder John Schnatter slammed the league in November, saying that declining ratings had hurt sales. He also said that Commissioner Roger Goodell mishandled a controversy over NFL players kneeling during the national anthem.
In newspaper and magazine advice columns, many collected in books, Ms. Heimel was blunt and breezy about men, women, feminism, lingerie and much else.
Facebook has posted a chart showing that Hillary Clinton’s campaign had cheaper ad rates than Donald Trump did in the run-up to the election, a disclosure meant to counter claims that the president’s team worked out a better deal with the social network.
On Tuesday, Andrew Bosworth, Facebook’s vp of consumer hardware, posted the chart on Twitter showing each campaign’s ad rates during the campaign season. The chart shows the Clinton camp’s CPMsthe cost for every 1,000 ad viewswere between $10 and $25, while the Trump team’s rates were between $15 and $40 for every 1,000 views of its Facebook ads.
After some discussion we’ve decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads. This chart shows that during general election period, Trump campaign paid slightly higher CPM prices on most days rather than lower as has been reported. pic.twitter.com/u0qgUQ02qM
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