Hasta La Creative!

Media
FilmStruck

When a diehard fan of FilmStruck, the movie streaming service launched by Turner Classic Movies and Criterion, tweeted that he would marry the service if he could, FilmStruck decided to actually accept his proposal. With a surprise wedding.

CreditsCreative Director:Chuck Moore
Supervising Producer:Keith Greenstein
Writers:David Byrne, Andrew Alonso
Producers:David Byrne, Andrew Alonso
PostProduction Coordinator:Mario Rials
Editor:Peter Hood

Radio
Lifeline Bookfest

Bookfest is the world’s biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books – and listening to the radio.

Advertising Agency:Clemenger Bbdo, Brisbane, Australia
Creative Director:Cristian Staal, Marianne O’Brien
Art Director:Cristian Staal
Copywriter:Marianne O’Brien
Senior Sound Designer:Ross Batten
Head Of Tv:Robyn Dodd
Content:Robyn Dodd

Online
Audi

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analyzed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Production Company:Folke Film, More Digital Studio
Director:Laerke Herthoni

Online
Snickers

Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you’re not you when you’re hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials.

You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and “hacking” the popular Instagram Stories.

Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement “You lose”, quickly followed by “Be a winner, grab a free Snickers”. Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up).

Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros.

Advertising Agency:We Are Blossom. Eindhoven, Netherlands
Creative Director:Floris Van Den Elshout
Art Director:Tim Schellekend
Copywriter:Bram van der Kroon
Illustrator:Ivan Dixon
Animator:Ivan Dixon

Converse is opening the doors to its “One star hotel” today, revealing a variety of rooms with experiences bringing together “sneaker, skate, fashion and music”.

Like the proverbial group of blind men trying to identify an elephant by touching random parts of its bodyit’s a tree! it’s a snake! it’s a spear!getting an informed read on the NFL’s ongoing ratings slide has been an exercise in highly subjective interpretation. Ask 20 fans why they believe the league’s popularity is on the wane, and like the sightless gropers of the metaphorical pachyderm, you’ll get 20 responses, ranging from the political (players taking a knee during the anthem) to the pragmatic (the specter of repetitive brain trauma has made watching football an indefensible indulgence).

In the interest of trying to get at the heart of what’s actually driving the ratings erosionand whether it’s beginning to impact the advertisers that buy time in and around the gamesHorizon Media earlier this winter began an investigation into the matter. The results of the agency’s multifaceted study are in, and while the NFL and its network partners may not find the data terribly reassuring, the good news is that many of the factors that have alienated fans appear to be remediable.

According to Horizon Media Chief Marketing Officer Stephen Hall, the results of the agency’s study suggest that the recent disenchantment with the NFL may have less to do with the oft-repeated canard about politics and more to do with how the league itself is run.

Continue reading at AdAge.com

OnePlus, the challenger mobile phone network, is stepping up its European marketing as it hunts for creative agencies to work on projects in the region.

Chatbots currently offer limited functionality and low levels of consumer engagement but, as AI makes its presence felt, this is set to change, global technology editor Emily Tan says.

We are always looking to kill last year’s campaign and replace it with something new. But why aren’t we following the examples set by films, TV series and podcasts?

(TrendHunter.com) The Ready-to-Wear Fall 2018 fashion show by Libertine features an abundant line of classic Gothic silhouettes juxtaposed with colorful accessory pops and elements of different time periods….