GambleAware, the safer gambling charity, is looking for a creative agency to lead a new £7m public awareness campaign to tackle low-level gamblers who are at risk of becoming addicts.
Leo Burnett is to leave its Kensington home of 15 years and move to a joint office with sister agency Fallon in London’s Chancery Lane, next door to fellow Publicis Groupe shop Saatchi & Saatchi.
A Samsung lançou um teaser da sua nova campanha, “Samsung é Mais Jogo”, uma série de três vídeos com o técnico Tite, que estimula a inclusão e a superação por meio do esporte. A websérie conta a história de um grupo de crianças que nunca eram escolhidas para jogar, mas são selecionadas pelo auxiliar “olheiro” …
> LEIA MAIS: Samsung apresenta teaser da nova campanha com técnico Tite
Plataforma foi pensada para ajudar empresas a acompanharem mudanças regulatórias
> LEIA MAIS: Startup brasileira cria robô que monitora projetos de lei e comportamento de parlamentares
Terrence Malick é um diretor conhecido por suas produções entupidas de filmagens. Responsável por grandes obras como “Cinzas no Paraíso”, “O Novo Mundo” e “A Árvore da Vida”, o cineasta filma suas obras na grande maioria das vezes sem o auxílio de um roteiro, preferindo “encontrar” os seus filmes no momento da montagem. Se esta …
> LEIA MAIS: Criado com cenas não utilizadas de filme de Terrence Mallick, “Thy Kingdom Come” ganha o seu primeiro trailer
As ferramentas buscam mostrar o resultado real das cores impressas em diferentes papéis
> LEIA MAIS: Pantone lança duas ferramentas para ajudar designers nos resultados finais
If you find yourself in Amsterdam these days, don’t miss the fascinating exhibition Back to the Future at FOAM. I actually wish i could go back and visit it a second time.
Taiyo Onorato and Nico Krebs, Light of Other days
Taiyo Onorato and Nico Krebs, Light of Other days
The show draws parallels between the nineteenth century pioneers of photography who experimented with the technological and visual potential of the medium and today’s artists who are following in their footsteps by inventing new ways to use the materiality and processes of photography.
There’s a lot to dig through, learn and applaud in that show but i’m going to be my best lazy blogger today and pick up only one work: Taiyo Onorato and Nico Krebs‘s 2012 series Light of Other days.
Their haunting images were made by placing light-sensitive silver gelatin paper in a large analogue camera, resulting in direct and unique positive images. With exposure times sometimes longer than a minute and the help of electric drills to rattle the scenes, they create enigmatic images swirling whirlpools or produce a bright starry sky in their studio.
The combination of the qualities of the positive photographic paper and the impossibility to fully control the oddly staged happenings evokes 19th century’s attempts to photographically capture paranormal activities.
Taiyo Onorato and Nico Krebs, Light of Other days
Taiyo Onorato and Nico Krebs, Light of Other days
Taiyo Onorato and Nico Krebs, Light of Other days
Back to the Future is at FOAM in Amsterdam until 28 March 2018. The exhibition will travel in an adapted version to C/O Berlin, Germany in September.
-Mekanism and the Travelocity gnome appear to have teamed up to pitch Cupcake Vineyards to people who might not ordinarily drink wine (h/t The Drum).
-Here’s hoping you had a better weekend than Facebook VP of advertising Rob Goldman, who tweeted a bunch of both completely true and misleading stuff about his company’s role in Russian disinformation efforts and got picked up by Mr. President (not the agency).
-It’s Media Agency of the Year time over at Adweek.
-And AdAge’s A-List went live, but you already knew that. We can tell from all the shit-talking on Fishbowl.
-Speaking of divisions, Ancestry and Droga5 are leaning in on a message of unity.
-R/GA created an AR/e-commerce experience for Jordan Brand in celebration of the 30th anniversary of Michael Jordan‘s free-throw line dunk at the NBA All-Star Slam Dunk Contest.
-Minneapolis-based digital agency Nina Hale got a bigger office and made several key promotions.
-Branding agency Clean of Raleigh, N.C. won AOR duties for LS Tractor USA.
-Twentieth Century Fox promoted Greg Drebin to executive vice president, worldwide marketing.
Amazon, YouTube and Twitter are all weighing bids for streaming rights to “Thursday Night Football,” according to people with knowledge of the matter, providing the latest evidence of technology companies’ growing interest in live sports.
The three are bidding as much as hundreds of millions of dollars for rights that will run for as long as five years, according to the people, who asked not to be identified discussing the negotiations. The NFL is getting help in the talks from 21st Century Fox, which acquired the TV rights to the games through 2022.
The NFL is looking for a tech company to offer an interactive stream with social-media commentary and statistics that entice kids raised on video games and Snapchat, the people said. Amazon already does this with the G League, a minor-league version of the NBA. The TV audience for the NFL has declined for two years in a row, slumping almost 10 percent last season alone.
The Creativity Awards are adding one more new honor this year, the Q Award, created in partnership with sponsor Quantcast.
The Q Award will recognize a team of up to 3 people who challenge the status quo, question everything and strive to break conventional wisdom. The winning team will have discovered new insights and implemented a new strategy, campaign or product that ultimately resulted in increased brand awareness, growth and sales.
This award is open to teams whose roles include:
Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story’s privacy setting within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the “Me” button in…
Sunshine hs named Amel Monsur and Will Misselbrook as chief creative officer (New York) and managing director (New York) & SVP, content, respectively. Monsur departs her role as executive creative director at Vice, where she led project and content development. She previously served as the creative director for the late artist Prince and worked on the U.S. launch of the Al Jazeera network. Misselbrook departs his role as head of content and branded entertainment at Cond Nast. Prior to Cond Nast, he served as SVP director of global content development for Coach Inc. Sunshine, founded in London in 2012 by Al MacCuish and Kit Hawkins, has offices in London, New York and Los Angeles and has developed campaigns for clients including BBC Worldwide, AEG Presents, Google, the Roald Dahl Literary Estate, A+E Networks and the Bacardi Group. Former BBH London managing director Mel Exon joined in 2016 in the role of CEO.
Engine-owned content creation and entertainment marketing agency Trailer Park is appointing Zihla Salinas as CEO, and promoting Matt Brubaker to CEO and creative director of the Trailer Park Film Entertainment Division. Salinas joins from Doner L.A., where she was executive vice president and managing director. Previously she held executive positions at the parent company level for MDC Partners. Brubaker has been president of Trailer Park’s Film Division for the past decade, working on campaigns for “Dunkirk,” “Baby Driver,” “Interstellar,” “Mad Max,” “Suicide Squad,” “The Dark Knight Rises,” “The Great Gatsby,” “Godzilla,” and “Ocean’s Eleven.” Prior to Trailer Park, he was a creative executive at New Line Cinema and at Warner Bros.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
If you went off the grid on Presidents Day, the big news from Ad Age is A-List 2018 is out, and Wieden & Kennedy is our Agency of the Year.
Yum! Brands Inc.’s KFC warned that a supply-chain breakdown that has shut more than half of its 900 U.K. outlets would persist for the rest of the week, continuing to deprive fans of their fried-chicken fix.
KFC said it’s working with new logistical partner Deutsche Post AG to solve a problem that began over the weekend, leaving only 430 British shops with any chicken to cook as of Tuesday. About 80 percent of the brand’s U.K. eateries are franchised.
“We anticipate the number of closures will reduce today and over the coming days,” KFC said in an emailed statement Tuesday. “However, we expect the disruption to some restaurants to continue over the remainder of the week, meaning some will be closed and others operating with a reduced menu or shortened hours.”
M/SIX has won the pan-European media business for Bridgestone, the global tyre manufacturer, after a competitive pitch.
All-inclusive holiday firm Club Med says it has suspended “all planned advertising” with the Daily Mail, following an article that it says “goes against our brand values”.
Antonio Lucio, the CMO of HP, is an industry champion for women and minorities. In this conversation, personal and professional narratives converge as he shares the business imperative driving HP’s diversity push, his own missteps and struggle with depression, and the challenge of getting millennials (and their kids) to print. This interview originally ran as an Ad Age “Ad Lib” podcast and has been edited for space and flow.
You have a tendency to last longer that the average CMO.
I like to build things and stay in places. I was 13 years at PepsiCo, eight years at Visa as the CMO. [CMO recruiter] Greg Welsh from Spencer Stuart told me that I was breaking all sorts of records.
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