Bulletproof: K2 Conqueror You

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Spot: K2 Conqueror You

Prezzemolo & Vitale: Andy

Prezzemolo & Vitale Print Ad - Andy

The occasion was a special Andy Warhol exhibition in Palermo, the city of Prezzemolo & Vitale; we decided to make an adv for the occasion.

ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 Million

Academy Awards voting continues until next Tuesday, but ABC’s ad sales team has already completed its Oscars business. ABC said it has sold out of this year’s inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history. This year’s 30-second spots…

Twitter Tightened Up the Requirements for Its Amplify Publisher Program

Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to qualify as a premium publisher in the Amplify program and be…

Mozilla, Vimeo, States Sue FCC in Bid to Save Net Neutrality


Twenty-two states and the District of Columbia have joined the legal battle started by Mozilla and Vimeo to reverse the Federal Communications Commission repeal of net neutrality.

The Obama-era prohibitions, meant to prevent broadband service providers from slowing or blocking web traffic or demanding payment for faster speed across their networks, were rescinded by the FCC in December on a 3-2 party-line vote. Over objections from Democrats, the FCC gave up most of its authority over broadband providers such as AT&T and Comcast Corp. and handed enforcement to other agencies.

While the new regime, dubbed “Restoring Internet Freedom,” was published in the Federal Register on Thursday, the ensuing lawsuits cast a shadow on when it will take effect.

Continue reading at AdAge.com

Bulletproof: MVP You

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Spot: MVP You

Bulletproof: Boy-Band You

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Spot: Boy Band You

Bulletproof: Work

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Pandora Spot: Work

Bulletproof: Elliptical

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Pandora Spot: Elliptical

Bulletproof: Dance Floor

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Video of Bulletproof Coffee Pandora Spot: Dance Floor

Fiber Colon: Releases Tensions – Kim

Fiber Colon Print Ad - Releases Tensions - Kim

There are people who keep the world in constant tension, and from time to time. They need to free themselves.

Fiber Colon: Releases Tensions – Putin

Fiber Colon Print Ad - Releases Tensions - Putin

There are people who keep the world in constant tension, and from time to time. They need to free themselves.

Fiber Colon: Releases Tensions – Trump

Fiber Colon Print Ad - Releases Tensions - Trump

There are people who keep the world in constant tension, and from time to time. They need to free themselves.

Condé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a Diversity of Advertisers

Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue. The company is hoping one way to woo advertisers to these properties is to…

Financial Services and Net Neutrality Are Red-Hot Topics on LinkedIn

The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular audience–in this edition, financial services professionals–is interacting with. This information is invaluable for content marketers looking to engage LinkedIn members on the platform….

Is the ‘Voice Agency of Record’ Movement a Legitimate Trend or Just PR Spin?

“[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words,” said Will Wiseman, U.S. president of strategy and planning at Omnicom’s PhD Worldwide. Wiseman means this quite literally as brands of all sizes race to incorporate increasingly popular smart speaker technologies into their marketing plans. The…

Budweiser comemora Ano Novo Chinês quebrando tradições

Campanha desafiou muitos estereótipos do país e de anúncios de cerveja

> LEIA MAIS: Budweiser comemora Ano Novo Chinês quebrando tradições

Bateu a fome depois do orgasmo? Este consolo te ajuda

Não existe nenhum mistério na conotação entre sexo e fome. Seja sozinho ou junto de outras pessoas, é evidente que depois de horas, minutos ou (no caso dos mais apressadinhos ou menos afortunados) segundos de intensa queima de energias durante a performance sexual role aquela fominha básica. Seu corpo acabou de gastar umas cem calorias …

> LEIA MAIS: Bateu a fome depois do orgasmo? Este consolo te ajuda

Documentário “The Force of Sound” explora os sons de “Star Wars: Os Últimos Jedi”

Você vai se surpreender com a criação dos sons de BB-8

> LEIA MAIS: Documentário “The Force of Sound” explora os sons de “Star Wars: Os Últimos Jedi”

Rolê educativo de “Assassin’s Creed Origins” cobre nudez das estátuas presentes no jogo

Há alguns dias a Ubisoft anunciou a criação de um modo educativo para “Assassin’s Creed Origins”, mais recente capítulo do eterno combate histórico entre assassinos e templários. A decisão foi mais do que lógica: se a série de jogos sempre foi reconhecida e admirada pela precisão cirúrgica dos ambientes no qual inseria suas histórias, desde …

> LEIA MAIS: Rolê educativo de “Assassin’s Creed Origins” cobre nudez das estátuas presentes no jogo