(TrendHunter.com) Concerns about water purity are increasing on a worldwide basis, which is seeing the need for products like the LifeStraw ‘Family 1.0’ water purifier grow.
The purifier surpasses EPA…
During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won’t tolerate when it comes to offering sneak previews of its entertainment shows during Olympics coverage. In 2012, the network aired the premiere of short-lived sitcom Animal Practice in the middle of London’s closing ceremony, which “pissed…
Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index. That January boost includes a 11.1 percent lift in cable ad revenue and a 2.7 percent jump in broadcast…
Empresária diz para 24,5 milhões de seguidores que não usa mais a ferramenta
> LEIA MAIS: Snap perde U$ 1,5 bilhão após Kylie Jenner declarar morte do Snapchat no Twitter
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Amid its ongoing chicken crisis in the U.K., KFC took out a full-page ad Friday morning featuring a KFC bucket with the letters rearranged to form “FCK.” The ad, created by Mother London, is running in two tabloid U.K. papers, the “Sun” and “Metro.” Copy below the bucket begins “A chicken restaurant without any chicken. It’s not ideal,” and goes on to apologize to customers.
L’Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.
Nick Bell has left Fallon London after three years as executive creative director, following the agency’s realignment into Leo Burnett Group, and will not be replaced.
As niche consultancies make big bucks selling their data talent, adland still appears to be holding firm to the idea that ‘creativity’ sits at the heart of its grand narrative.
(TrendHunter.com) These dessert dip products transform a popular garnish that is traditionally reserved for savory snacks. Remixing classic dips like hummus or cream cheese, these products feature sweet ingredients…
Creative Equals and Campaign are calling for female creatives to become a future leader.
We asked the industry for key trends to watch out for at Mobile World Congress before it kicks off on Monday in Barcelona.
In the latest round of Snap’s ongoing battle with its users over the new format update, its shares plunged by 6% after Kylie Jenner tweeted that she’s stopped using it.
Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia.
KFC has launched a print ad that apologises to customers for a chicken supply shortage that shut down stores across the UK this week.
(TrendHunter.com) The Farmer’s House by AR Design Studio is a massive and completely self-sustainable, luxury home on the English countryside. Located on a private estate in the western part of South Downs…
(TrendHunter.com) Artificial intelligence is deeply integrated into the lives of the average consumer as its technology adds an element of convenience and efficiency to everyday tasks. While these innovations have…
The marketing industries must go to war against the “four horsemen of the marketing apocalypse” Saatchi & Saatchi’s chairman and chief strategy officer Richard Huntington has said.
Sean Talbot, head of audience and content at GradTouch and a member of Media Week’s 30 Under 30 2017, shares his lessons from the ladder.
Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to a world without vanity metrics.
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