Google’s advertising revenues were up 21% in the final quarter of 2017 to $27.2bn (£19.1bn), on track with its estimated annual performance in a year plagued with brand safety issues and a $2.7bn anti-trust fine.
News Corporation has recruited Norm Johnston, the chief digital officer of Mindshare, to be chief executive of its ad tech business Unruly.
Ah, the Super Bowlfour-plus hours of nonstop hilarious ads, punctuated by whatever that football thing is between them.
We think a lot at CollegeHumor about the science of what makes funny funny. And, naturally we love the Super Bowlthat special time when almost every advertiser tries to make us remember them by making us laugh.
But some try too hard, some pull punches, some punch down and some pour on so much sugar to make the pitch go down that you end up spitting the whole thing out. This got us thinking: What makes an ad actually funny? So, we gathered together a panel of CollegeHumor’s senior writers and creatives to dissect our favorite Super Bowl ads and see what kind of comedic lessons future advertisers could take away.
From embracing the opportunity afforded by flexibility to building a diverse workforce Campaign’s next generation of marketing talent on how the industry needs to change in order to attract and retain the best talent.
As anxiety over children’s use of technology grows it is important not to ignore its role in driving literacy and creativity.
Frozen food brand Birds Eye has pulled its new ad campaign following safety fears because it depicts its eponymous Captain jumping into the sea from a boat.
Rebecca Rumble, associate creative director and head of motion at R/GA and named among Campaign’s 2017 Faces to Watch, shares her lessons from the ladder.
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Bryan Buckley has nearly 60 Super Bowl credits to his name. He’s directed spots for underdogs like Monster.com and It’s A 10 Haircare, and for some of the biggest marketers out there like Coca-Cola and Bud Light. It’s not unusual for Buckley to juggle several Super Bowl spots in any given year. But this year a foot injury side-lined him.
While he directed some very clean toilet humor for Febreze this year, his injury meant he had to give up two additional directing gigs.
(TrendHunter.com) These food and beverage subscriptions range from all-organic meal kits to Indian platter deliveries that aim to make healthy eating habits more attainable and affordable for all. Targeting consumers…
The perfect world has been created inside of a dome. It has everything, happy people, massages, avocados from Mexico…. But not chips! All hell breaks loose.
“We have heard a lot of suggestions on what our logo looks like: A dragon, a squirrel, a lion “…. says the brands spokesperson, “but this one – we have not heard before.”
Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come.
The store appeared in the media section of Snapchat known as Discover, and it offers Snapchat-branded merchandise for purchase through the app. The Discover section had been reserved for media companies like Hearst, Vice, Cond Nast and BuzzFeed, which run channels that get updated daily with videos, articles and other content. There also are channels for shows from the National Football League, ESPN, NBC and other TV partners.
Now, amid those channels is one called “Store,” which sells items like a “hot dog” plush toy. It is modeled after Snapchat’s dancing hot dog character, popularized over the summer when it was introduced in augmented reality form. People put the dancing hot dog in their video selfies, and Snapchat has called it the “world’s first augmented reality superstar.”
As the two companies seek scale to compete in the age of streaming content, they have formed a committee to explore the possibility of a deal.
Diversity is the key word in this spot, not individuality even though that is what the voice over is trying to express.
Steven Tyler gets into a Kia Stinger on a racetrack and does something unexpected, and something we all want to do sometimes. He turns back time.
All we have here is a hummable tune called “I like beer”, sung by men in bars, people in marathons, men in gyms, groups of golfers.
The Wendy’s client & team must be convinced that everyone mutes at the Super Bowl commercials, as they spelled out their entire pitch in supers text on the screen. I guess that’s a tactic.
Keanu Reeves balances on top of a motorcycle riding through a desert while humming along to “make it happen.” This isn’t as random as it sounds, Reeves has a company called Arch Motorcycle, and h
Amazon got its wish for the holidays as the Seattle-based ecommerce giant again topped analyst expectations when it reported fourth quarter sales gains on Thursday afternoon. The company, which acquired grocer Whole Foods last year, cited a 38 percent gain in net sales for the quarter over the year-earlier period to $60.5 billion. Net income was $1.9 billion, more than double last year’s $749 million. Much of the growth was led by sales of its own devices; Amazon cited its Fire TV and Echo Dot as best-selling products.
CEO Jeff Bezos noted in a statement that the brand exceeded its own expectations, specifically its projections for Alexa. “We don’t see positive surprises of this magnitude very oftenexpect us to double down,” he said, noting that “other companies and developers are accelerating adopting of Alexa.”
For the full year, Amazon posted a 31 percent increase in net sales to $177.9 billion. The company, which is airing two spots in Sunday’s Super Bowl, outlined key growth areas on a call with analysts, which we’ve broken down below:
Amazon got its wish for the holidays as the Seattle-based ecommerce giant again topped analyst expectations when it reported fourth quarter sales gains on Thursday afternoon. The company, which acquired grocer Whole Foods last year, cited a 38 percent gain in net sales for the quarter over the year-earlier period to $60.5 billion. Net income was $1.9 billion, more than double last year’s $749 million. Much of the growth was led by sales of its own devices; Amazon cited its Fire TV and Echo Dot as best-selling products.
CEO Jeff Bezos noted in a statement that the brand exceeded its own expectations, specifically its projections for Alexa. “We don’t see positive surprises of this magnitude very oftenexpect us to double down,” he said, noting that “other companies and developers are accelerating adopting of Alexa.”
For the full year, Amazon posted a 31 percent increase in net sales to $177.9 billion. The company, which is airing two spots in Sunday’s Super Bowl, outlined key growth areas on a call with analysts, which we’ve broken down below:
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