Feb
02
Feb
02
How Brands Can Stand Out on Instagram
Posted in: UncategorizedInstagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular apps in the world, particularly among younger demographics? Omnicore has gathered some pretty incredible statistics as to why brands should be engaging with Instagram followers….
Feb
02
CollegeHumor Writers Break Down the 10 Funniest Super Bowl Ads Ever
Posted in: Uncategorized
Ah, the Super Bowlfour-plus hours of nonstop hilarious ads, punctuated by whatever that football thing is between them.
We think a lot at CollegeHumor about the science of what makes funny funny. And, naturally we love the Super Bowlthat special time when almost every advertiser tries to make us remember them by making us laugh.
But some try too hard, some pull punches, some punch down and some pour on so much sugar to make the pitch go down that you end up spitting the whole thing out. This got us thinking: What makes an ad actually funny? So, we gathered together a panel of CollegeHumor’s senior writers and creatives to dissect our favorite Super Bowl ads and see what kind of comedic lessons future advertisers could take away.
Feb
02
The Social Chain Group acquires The Football Republic from FremantleMedia
Posted in: UncategorizedSocial media marketing agency and media publishing house, The Social Chain Group has acquired a network of sport social media channels, The Football Republic from FremantleMedia.
Feb
02
Law firm becomes first brand to sponsor video referee replays in sport
Posted in: UncategorizedLegal brand Patient Claim Line has signed a pioneering two-year deal to sponsor video referee replays in rugby league’s Super League.
Feb
02
Friday Morning Stir
Posted in: Uncategorized-BETC Paris and UNICEF launched a “Game Changers” fundraising platform utilizing blockchain for the Syrian children’s program (video above).
-Spark Foundry won media buying duties for broadcast network Telemundo and cable channel Universo.
-A report by the Changing Markets Foundation claimed that Nestlé infant nutrition products are “primarily informed by marketing strategies instead of driven by scientific evidence.”
-Digiday documents a day in the life of M&M’s senior brand director Allison Miazga-Bedrick ahead of its Super Bowl ad.
–The Drum tells “the hidden story behind London Transport’s radical support of female creatives.”
-Amazon’s net sales grew 38% in the last three months of 2017, thanks in part to growing ad services.
Feb
02
Amazon: Alexa Loses Her Voice
Posted in: Uncategorized
Spot created by Amazon’s internal creative agency, D1.
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