(TrendHunter.com) The George micro apartment creatively uses space and design to create something functional and beautiful. Designed by J-IN’s Douglass Wan, this unique space comes as a renovation to a studio…
While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one of them.
I’m a Millennialmore precisely, an “old” one. As I grew up, technology matured and became more and more an integral part of everyone’s lives. As a tween, I started my digital journey using Prodigy (yes, pre-AOL!). I had a cell phone in high school. By college, so did everyone else. These early adoptions were just the start of many technology shifts that I’ve experienced since becoming an adult.
As a 2004 college graduate, I started my career after the Internet bubble had already burst. “New media,” however, was still a thing, and I knew I wanted to be a part of it. In my first job, at Atlantic Records, I worked in exciting new areas such as developing ringtones and a strategy for MySpace. I quickly realized the power of digital media, and saw that the music industry was struggling to adapt. I knew I had to go where the opportunities were growing and the innovation was happening: the agencies. The agencies were the key partners in building digital capabilities for brands. Digital media was new, confusing and complicated. Digital media was also the shiny object brands wanted to explore.
While many headlines focus on how technology is disrupting marketing, there’s another area that is being disrupted: Talent. Over the years, I’ve seen a growing exodus of digital-savvy talent moving from media agencies to technology companies. And now, I’m one of them.
I’m a Millennialmore precisely, an “old” one. As I grew up, technology matured and became more and more an integral part of everyone’s lives. As a tween, I started my digital journey using Prodigy (yes, pre-AOL!). I had a cell phone in high school. By college, so did everyone else. These early adoptions were just the start of many technology shifts that I’ve experienced since becoming an adult.
As a 2004 college graduate, I started my career after the Internet bubble had already burst. “New media,” however, was still a thing, and I knew I wanted to be a part of it. In my first job, at Atlantic Records, I worked in exciting new areas such as developing ringtones and a strategy for MySpace. I quickly realized the power of digital media, and saw that the music industry was struggling to adapt. I knew I had to go where the opportunities were growing and the innovation was happening: the agencies. The agencies were the key partners in building digital capabilities for brands. Digital media was new, confusing and complicated. Digital media was also the shiny object brands wanted to explore.
Além do vídeo, ações especiais da marca no metrô de São Paulo preparam foliões para o carnaval
> LEIA MAIS: Havaianas usa hit “Que tiro foi esse” e vídeo já tem quase 10 milhões de visualizações
Com 26,8 milhões de inscritos, canal ultrapassa o antigo líder Whindersson Nunes
> LEIA MAIS: Kondzilla se torna o maior canal do Brasil no YouTube
(TrendHunter.com) Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for Fendi’s Fall/Winter 2018 line. The creative became known…
(TrendHunter.com) The ‘Luminiser’ Lantern has been designed to offer outdoor enthusiasts with access to impressive capabilities without having to worry about batteries or electrical. Powered by a single…
Schultz explains that “speculation about a gender-specific version of the mainstream snack brand spread after PepsiCo CEO Indra Nooyi, on a recent episode of the Freakonomics podcast, said the company was considering launching snacks specially designed for women.”
Nooyi did mention Doritos as an example of how women and men snack differently, which is apparently how this all got started. Women, she said, “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” Huh.
People are having so much fun discussing #LadyDoritos that it’s hard to let this go. It’s time to face the truth. But here’s one last tweet to get it out of our system.
Shaun Gregory is stepping down as chief executive of Exterion Media after four years and handing over to Leon Taviansky, the chief operating and financial officer.
(TrendHunter.com) The top February 2018 toy trends aim to inspire grown-up traits in kids, including everything from inventiveness and bravery to empowerment.
To inspire creative problem solving through play, The…
(TrendHunter.com) February 2018 eco trends reveal the increased integration of eco-friendly production into the alcohol industry, as well as an enhanced focus on creating green oases in urban areas.
Examples of the…
Schultz explains that “speculation about a gender-specific version of the mainstream snack brand spread after PepsiCo CEO Indra Nooyi, on a recent episode of the Freakonomics podcast, said the company was considering launching snacks specially designed for women.”
Nooyi did mention Doritos as an example of how women and men snack differently, which is apparently how this all got started. Women, she said, “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” Huh.
People are having so much fun discussing #LadyDoritos that it’s hard to let this go. It’s time to face the truth. But here’s one last tweet to get it out of our system.
Food Network, the US food channel owned by Scripps Networks Interactive, has created three-kilogram burger to mark the new series of Man v Food.
Cadbury and Deliveroo Editions have joined forces for Valentine’s Day and created a menu of Creme Egg deserts including toasties that can be delivered to customers’ homes.
Coca-Cola is offering tattoos to over-70s in a pop-up parlour that will be opened by Professor Green and his Nanny Pat.
Richard Lawson, former managing director at Anomaly, is joining FCB Inferno in the same role.
The agency M&A market is changing as the big ad groups have been “distracted” by internal restructuring and new acquirers are emerging.
Sky has recruited Engine Group’s Europe and Asia boss Debbie Klein to the newly-created role of group chief marketing and corporate affairs officer.
“Increasingly piecemeal” assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.
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