Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan.
Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan.
No, PepsiCo is not developing “Lady Doritos.”
Speculation about a gender-specific version of the mainstream snack brand spread after PepsiCo CEO Indra Nooyi, on a recent episode of the Freakonomics podcast, said the company was considering launching snacks specially designed for women.
“We are looking at it, and we’re getting ready to launch a bunch of them soon,” Nooyi said.
The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a much coveted, totally interactive engagement with consumers. It’s also probably been the most inexpensive marketing platform out there.
Until this year’s Super Bowl.
During the big game Wendy’s trolled McDonald’s relentlessly, roasting it for its “flash frozen” beef patties in its “Iceberg” spot, in :15s that were essentially broadcast tweets with hashtags and, finally, suggesting that the “Frozen Arches” were responsible when the broadcast glitched for a few seconds with dead-air time.
Pride in London has appointed BMB as its creative agency and PR agency Eulogy as its lead agency partner ahead of this year’s main parade and festival in July.
Marie Curie, the terminal illness charity, is creating 4,000 illuminated daffodils to launch its biggest annual fundraising campaign.
Paul Green, the man credited with launching the UK’s first media independent, MBS, has died.
-Absolut employees go nude in BBH London’s “The Vodka With Nothing to Hide” campaign (video above).
-Hyundai Motor America CMO Dean Evans explains why the brand scrapped its plans to use game day footage in its “Hope Detector” Super Bowl LII ad.
-Brands could learn a thing or two from Tide’s Super Bowl social media strategy.
-According to The Drum’s Big Won Rankings, less than one fifth of the creative awards went to women last year.
-McCann sent out an internal memo to employees in order to “reiterate existing policies and support for employees” regarding sexual harassment and assault.
-The Seattle Ethics and Elections Commission is alleging Facebook violated the city’s political ad laws.
-The Wall Street Journal wonders whether viewers will experience “cause fatigue” and hope brands just go back to promoting products they don’t need.
-Super Bowl LII was the least watched Super Bowl since 2009, according to Nielsen.
U.K. Prime Minister Theresa May will announce a series of steps intended to crack down on social media companies for not policing extremist and abusive content on their platforms.
May has made attacks on social media for not doing enough to combat extremism a fixture of her speeches in the past two years and she is now getting more specific on what she wants done.
In a speech in Manchester on Tuesday, the British leader will say that she will require social media companies to provide data for an annual transparency report tracking their progress in keeping extremist propaganda and hate speech off their sites.
Social video experts at Unruly review “It’s a Tide ad” – the Super Bowl ad to rule them all – by Tide.
BT has followed up its appointment of Wunderman last year with Karmarama as its second digital agency in a review that is still ongoing.
Nielsen is trying to level the playing field when it comes to integrations, launching a new metric it says will help marketers and publishers standardize brand mentions across platforms. Nielsen Branded Integration Intel is the first standardized metric to chronicle, measure and evaluate brand integrations–as well as any appearance or mention of a product–on linear…
When it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer doesn’t align with the brand, people likely won’t pay attention. Kim Kardashian West has 105 million Instagram followers, but her audience (and price) isn’t ideal for every company. Aligning with a celebrity who…
Less than a week after both the chairman and finance director of Newsweek Media Group stepped down, several of the publication’s top editors and reporters are also out. While some were let go, at least one has resigned. Bob Roe, editor in chief of Newsweek since August, and Ken Li, the publication’s executive editor, were…
A car dealership in Michigan ran a congratulatory ad for the wrong Super Bowl team, but the owner says he’s happy about it. Subaru of Muskegon bought time for a local TV ad during the Big Game at the last minute, without any creative ready to go. Instead, reports MLive, the marketer just aired a…
Holiday company Lastminute.com is launching a campaign starring a fun-loving CGI flamingo and calling on consumers to do “Whatever makes you pink” in Publicis London’s debut work for the brand.
(TrendHunter.com) Businesses are often quick to adopt technology, because new workplace tools and platforms offer the chance to improve efficiency. Whereas in one’s personal life, efficiency is a nice quality…
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