Snap’s revenue growth of 104% to $824.9m (£592m) came at a cost with the company posting a net loss of $3.4bn versus $514.4m in 2016.
The advertising bosses of Britain’s three big commercial broadcasters have given their first joint interview to champion TV in the face of competition from the tech giants.
O fim definitivo do formato “CD” parece um pouco mais próximo. De acordo com a Billboard, a Best Buy informou seus fornecedores que a partir de julho não terá mais CDs em suas prateleiras. Enquanto serviços de streaming como Spotify e Deezer continuam crescendo e dominando a era digital, apenas 89 milhões de unidades de CD foram comercializadas em …
> LEIA MAIS: Best Buy deixará de vender CDs
How two tech-industry news sites, The Information and Stratechery, may show a path forward.
When I was a student at Duke I wasn’t much of a studentat least when it came to academics. Vastly preferring the lessons offered via extra-curricular activities, I gained a practical introduction to advertising by promoting various film series but in truth. Also, taking an actual marketing class was not an option. Well, that was a long time ago and the interest in and importance of understanding marketing has increased dramatically since then. There are now substantial curriculums at both the undergraduate and graduate levels, at Duke and across the country.
This transformation, perhaps paralleling the increased sophistication of the marketing industry itself, is palpable in the halls of Duke’s Fuqua School of Business, where I had the chance to catch up with Christine Moorman, their T. Austin Finch, Sr. Professor of Business Administration. In addition to being a marketing evangelist, Professor Moorman pioneered research among chief marketing officers in 2008. Now in its 11th year, the study she began then sheds light not just on the current state of the industry but also the trends that will test even the best students of our profession.
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
The automaker becomes the latest brand to trip into a political controversy, by quoting the Dalai Lama.
Tesco is facing a legal challenge over equal pay and could have to fork out up to £4bn in back pay, an outcome that would drag the supermarket brand into the gender inequality row.
(TrendHunter.com) Song Saa is a luxurious private island in Cambodia that is pioneering the way for sustainable tourism. The private island is part resort and part nature reserve, and masterfully blends manmade wood…
Balance may well be an impossible pursuit; but finding a job that allows you to have a life in the creative industries is not.
The Advertising Standards Authority has ruled that a risqué festive Twitter campaign by Poundland is offensive and must not be repeated – but the retailer isn’t taking it lying down.
We do and we do and we do for B- and C-list celebrities, and this is the thanks we get?
It’s a bit sad and demoralizing to think about it, but thanks to a New York Times investigation published last week, we now know that a wide range of would-be social media stars, talking heads, “influencers” and other assorted fame whores are less popular than they would have us believe.
The Times got its hands on the records of an “obscure American company named Devumi that has collected millions of dollars in a shadowy global marketplace for social media fraud”supplying thousands and even hundreds of thousands of fake (bot) followers to individual customers who wanted to pretend to be big deals on Twitter.
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Despite 20 years of growth, Audi called on BBH to rethink its focus and strategy. The resulting work was highly commended in the Content Excellence category at Campaign’s Marketing New Thinking Awards, held in association with Sky Media.
Embracing neurodiversity means that the creative industries better understand the demands on parents, writes the founder of The Hobbs Consultancy..
The Army’s shift to inclusive, honest ads will bolster recruitment at a challenging time, says the Karmarama executive chairman.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Haiyan Fu, nicknamed Ava, is a 32-year-old fashion influencer with a cool, slouchy style and hair with a purple tint. In 2009, she started blogging, doing promotional posts for brands ranging from Louis Vuitton and Dior to Hollister and Abercrombie & Fitch. Then, in 2016, she and another influencer, Nikki Min, teamed up to launch their own brand, Ava & Nikki. Fu had no design experience, but would draw pictures and ask suppliers to make the clothes.
“We drove around Shanghai looking for factories to work with,” says Fu. If something didn’t work, she says, they would keep taking it back to the manufacturer and ask for changes.
Today, the brand’s clothing tends to go for $30 to $60 an item. When there’s a hit piece, she says, she might sell 3,000 to 5,000 of them. Fu models many of them herself.
The most successful brands on the planetTesla, Patagonia, Airbnbhave seamlessly weaved positive impact into their business model to attract loyal consumers and employees (not to mention astute investors like the $6 trillion behemoth BlackRock, which recently asked the companies it invests in to show social impact alongside financial returns).
But for the large majority of brands taking their first steps in bringing their purpose to life in meaningful and tangible ways, there’s often an inability to go beyond declaring their social stance in some sort of short-term campaign that’s more about gaining PR and social media buzz than any measurable long-term positive cultural impact.
Part of the difficulty lies in the ADD nature of modern-day marketing: The average tenure of a chief marketing officer is 19 months, and businesses focused on hitting quarterly profit goals struggle with making the multiyear commitments needed to effect significant social impact.
Every stereotypical depiction adds to the likelihood that kids will grow up with the same cultural expectations that lead eventually to barriers at work, warns MediaCom’s chief transformation officer.
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