Vice and Vogue Put Their Collaboration on Hold


Vice and Vogue are putting their new content collaboration on hold, just four months after announcing the partnership in October to a room full of ad buyers.

“Both Vogue and Vice are committed to creating the most relevant, innovative content experiences for audiences, and at this time, have mutually decided to delay their content collaboration,” the companies said in a joint statement.

A Vogue spokeswoman declined to comment on whether the effort, tentatively called Project Vs when the companies announced it at an Omnicom Media Group event, had secured sponsors yet.

Continue reading at AdAge.com

No Responses to “Vice and Vogue Put Their Collaboration on Hold”

Post a Comment