Fashion brand Kenzo has become quite adept at creating beautiful, albeit sometimes puzzling and thought-provoking films to debut new collections. And the brand’s latest film for its spring-summer collection is no different. “Yo! My Saint” has everything you’ve come to hope for in a Kenzo campaign. The nine-minute film is filled with stunning fashion, great…
After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company’s Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful Company director, corporate communications Mark T. Carmel confirmed to Adweek that The Wonderful Company had “no plans around the Super Bowl this…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. Also, a reminder: The deadline for our Creativity Awards is today at 5 p.m. EST.
What people are talking about today: Diet Coke has a new millennial-friendly look, and it’s adding new flavors including “twisted mango” and “feisty cherry.” Ad Age’s E.J. Schultz has the story, including the flavors that didn’t make the cut, such as mojito, chili lime and watermelon jaleneno. Plus, he’s got video of the first Diet Coke ad from 1982, so you can also marvel about how much advertising has changed since then. The retro ad featured the Radio City Music Hall’s Rockettes and celebs including the late Bob Hope. Hope was nearly 80 years old at the time, so apparently brands were less obsessed back then about seeming sexy to 20-somethings.
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It’s time to get your entries in for Ad Age’s second annual Creativity Awards, an expansion of our long-running Agency A-List honors that recognizes the best and most innovative campaigns, people and products of the year just finished.
Awards go to not only agency creatives but brand marketers, startups, ad tech creators and visionariesbecause you’re all reshaping the industry, and in many cases consumers’ lives as well.
The inaugural finalists winners included creative teams at agencies from Los Angeles to Dubai, startups like the Drone Racing League and of course the Campaign of the Year, Boost Your Voice from Boost Mobile and 180LA.
Gary Denham, the award-winning art director who also built a reputation as an acclaimed photographer and artist, has died aged 66.
John Lewis recorded a market-beating performance over the Christmas period, with like-for-like sales up 3.6% over the last six weeks of the year.
Tabasco Sauce, the spicy pepper condiment brand, is celebrating its 150th anniversary with a comedic burlesque show in New Orleans.
Tesco chief executive Dave Lewis has painted a positive picture of the supermarket’s Christmas trading, despite turmoil caused by the collapse in November of Palmer & Harvey.
The boss of Marks & Spencer has defended the brand’s Christmas ad campaign starring Paddington Bear despite the company reporting a like-for-like sales decline.
Spark44, the global creative agency partly owned by Jaguar Land Rover, has promoted Ralf Specht from chief operating officer to chief executive.
Nicky McShane (Iapino), one of our industry’s most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
The popularity of the book, which chronicles dysfunction in the White House, “foretells President Trump’s political demise,” North Korean state media said.
Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he’s also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where he first learned about media and advertising by reading Ad Age, or so he says. Our conversation has been edited.
So, you started out in journalism?
My reason goes back to when I was a kid in Delhi: Growing up, we used to get all the copies of Ad Age.
Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he’s also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where he first learned about media and advertising by reading Ad Age, or so he says. Our conversation has been edited.
So, you started out in journalism?
My reason goes back to when I was a kid in Delhi: Growing up, we used to get all the copies of Ad Age.
From the Super Bowl Ad Archive, your resource for more than 1,000 big-game spots plus credits and context.
5. This Bud’s for You
Budweiser’s “Neighbors” Super Bowl ad from 2011 turns the longstanding “This Bud’s for You” theme into a paean to the heartland.
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| THE ORIGINAL? Allegro (english for beginners) – 2016 Source : EPICA Awards Grand-Prix Watch the TV Commercial Agency : Bardzo Warsaw (Poland) |
LESS ORIGINAL Inwi (Italian for beginners) – 2017 Watch the TV Commercial Source : YouTube Agency : Saga Communication (Morocco) |
Experience-led brand partnerships, the continued broadening of talent, going out on a limb and embracing automation will all determine the future shape of agencies, say industry leaders.
The ‘year of mobile’ may be a tired phrase, but new technologies and platforms are keeping the medium fresh, writes Andy Hood, head of emerging technologies at AKQA.
There will be two major battles fought by social media in 2018, but which side will emerge victorious?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
