Jan
12
Jan
12
Davivienda: Homebroker, 1
Posted in: Uncategorized
Davivienda needed to show people how to invest in its digital platform “Homebroker,” with the new upgrade anyone can do it without assistance from a third party.
Jan
12
Davivienda: Homebroker, 2
Posted in: Uncategorized
Davivienda needed to show people how to invest in its digital platform “Homebroker,” with the new upgrade anyone can do it without assistance from a third party.
Jan
12
Davivienda: Homebroker, 3
Posted in: Uncategorized
Davivienda needed to show people how to invest in its digital platform “Homebroker,” with the new upgrade anyone can do it without assistance from a third party.
Jan
12
Burger King: Last Meal
Posted in: Uncategorized
An irresistible pleasure staged in a retro-style film where a death row inmate is given a WHOPPER® as his last meal by his prison guard.
Jan
12
Life Is Good: Power of Optimism
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Jan
12
Hershey's Blonde Ambition
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Credit: Illustration by Zigor Samaniego/Colagene creative clinic
Apolo Ohno arrives on a sunny December morning for his Hershey’s Gold commercial shoot with two gold medals wrapped in a red bandana in a small plain cardboard box. That humble receptacle is actually a step up from what he used during his days as the world’s top short track speed skater, when the eight-time Olympic medalist kept his prize bling in his sock and underwear drawer.
“I wanted to compete as if I’d never won anything and I would go as the underdog, even though a lot of times I was not,” says Ohno, dressed in a shimmery gold tracksuit, the medals slung around his neck to complete the look of an exaggerated version of himself: the spokesman obsessed with gold. “I was the one who kind of had the target on my back, but I wanted that psychological reminder that I would race as if I had nothing,” he says. “That’s, I think, when you’re almost your most dangerous.”
Jan
12
Ad Lib: What Really Works in Voice — and Why Google is Smarter Than Amazon
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Recent research suggests that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us digest these numbers, Doug Robinson, CEO of Fresh Digital Group, joins us on this episode of Ad Lib.
“Amazon is clearly winning,” says Robinson, whose company has built some 400 voice-assistant skills for a wide swath of brands and non-profits. “The reality is from a distribution standpoint, they have the market share. Who’s smarter? Google.”
Jan
12
The Daily News' Trump S***holegate Front Page Is Super S***ty
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Great, just what we needed after “Fire and Fury”: Shitholegate.
And, for good measure, a media debate about whether to print or broadcast the word “shithole.”
The Washington Post, which broke Shitholegate, went with a subdued headline on today’s front page”Immigration offer on ‘dreams’ fails” followed by the subhead “Trump profanely assails some countries”and waited until the second paragraph of its report to quote Trump’s use of “shithole” sans asterisks or other censorship (e.g., “s***hole”):
Jan
12
’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s
Posted in: UncategorizedIf you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service. In the 3:30 video, the soft-rock crooner strums a guitar, emotes and…
Jan
12
A Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad
Posted in: UncategorizedTouting Santander Bank’s commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl’s lost pet pig. Or is it a piggybank? Hey, it’s both! (But mostly, it’s a brand metaphor.) The peppy porker hams it up in the minute-long ad below, deftly dodging downtown traffic before falling into the hands…
Jan
12
Droga5 Cooks Up a Week’s Worth of Meals in Touching Ads for Blue Apron
Posted in: UncategorizedIn a sweet series of ads for Blue Apron, Droga5 shows people “What Cooking Can Do” every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old dog learn new tricks (i.e., a 76-year-old man picking up an apron for what may be the…
Jan
12
8 Under-the-Radar Tech Companies at CES That Brands Should Know About
Posted in: UncategorizedSpanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances. To help clients manage the show floor, agencies and publishers put together curated tours to…
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