We’re poring through Super Bowls past for striking trends, odd ads and overlooked gems. From the Super Bowl Ad Archive, your resource for more than 1,000 big-game spots plus credits and context.
Super Bowl Sunday is a “secular holiday” for escapism and laughs, but advertisers aren’t above mining our anxieties to get the job done.
First Union – Launch
To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…
Publicis Seattle chief creative officer and T-Mobile creative leader Andrew Christou was terminated this week after more than seven years with the agency. “It is with both great sadness and excitement to announce my departure from Publicis Seattle,” he wrote in an email addressed to friends, coworkers and clients that stated he would seek new…
Have you ever wanted to join a new Facebook group where you can chat with like-minded individuals, but you didn’t know where to start? Our guide will show you how to discover new groups within the Facebook mobile application. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three…
The Consumer Electronics Show has turned into the Alexa show, with all types of companies investing in bringing the digital assistant to gadgets. At CES, Amazon hosted nine presentations and workshops to talk about Alexa. However, you could also find Alexa in PCs, ovens, fire alarms, headphones and more throughout the show. It’s no wonder…
Oh, cryptocurrency. Despite warnings from the Oracle of Omaha (and our own common sense), everyone we know is still trying to cash in on Bitcoin-driven hype with embarrassing earnestness. Brands included. (To be fair, the results enjoyed by Long Island Iced Tea–or shall we say Long Blockchain Corp.?–hasn’t helped matters.) But KFC Canada has found…
Given how superheroes dominate the theatrical marketplace, and that those movies receive a seemingly endless amount of hype and publicity that can start years in advance, it’s not surprising that for the second year in a row, Amoboee’s list of the most-anticipated movies of the year is dominated by them. To create the list, the…
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as “shithole countries” while desiring more immigrants from, specifically, Norway. Trump likely picked Norway because of his positive meeting this week with conservative Prime Minister Erna Solberg, and given the electoral success of the country’s right leaning…
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule. The series, which will feature Michelle Beadle, Mike…
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” The Sprout Social study contradicted a study from the 4A’s last May. “Consumers are not looking to brands to take…
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:…
Ad agencies started out as places where marketers could get stuff they couldn’t get anywhere else.
Less operational/organizational left brain stuff; more independent, intuitive, creative stuff.
This dynamic changed throughout the 20th century, as technology increasingly shrank the world. Businesses became more and more able to quantify.
We’re poring through Super Bowls past for striking trends, odd ads and overlooked gems. From the Super Bowl Ad Archive, your resource for more than 1,000 big-game spots plus credits and context.
Super Bowl Sunday is a “secular holiday” for escapism and laughs, but advertisers aren’t above mining our anxieties to get the job done.
First Union – Launch
Happy Friday! Many of you are likely recovering fromor soon to recover from, if you’re there to the bitter endCES 2018 and the tsunami of news it released. The Las Vegas event also caused a lot of buzz on social media, from stripper robots to #CESblackout. (Check out this story here and the tweet below.)
Now onto other things going on in the agency world.
Catching a ride
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: 23andMe wants you to imagine what you’d do if you were only able to own one car for your entire lifeto make a point about how you only get one body in life (so you better take good care of it). Google hypes the fact that its Google Home Mini device works with more than 1,000 smart home devices. And a woman can’t stop enthusing to her husband about all the ways their bedroom makeover, done with stuff from IKEA, is delightful.
YouTube is actively speaking to some of the largest agencies at the Consumer Electronics Show in Las Vegas in an effort to make good on a promise the company’s CEO made last December regarding brand safety.
Specific details about how the company will likely leverage tech and people to combat the problem have also surfaced.
The onslaught of brand safety issues plaguing the platform, highlighted most recently with popular YouTube vlogger Logan Paul, who laughed at a dead body in Japan’s Suicide Forest, has prompted the company to rethink how it handles its most premium offering, Google Preferred.
–Grey Lays Off 2.2 Percent of Staff at Its New York Headquarters Following Papa John’s Loss
Canadian Hockey Bro Becomes a Bigger Asshole in Each Chapter of This Nike Campaign by W+K
BBDO New York Goes Through a Round of Post-Holiday Layoffs as Lowe’s Abandons AOR Model
Doner Welcomes Senior Hires In Wake of New McDonald’s Business
JC Penney’s Move to Badgers & Winters Followed a Formal Review
(TrendHunter.com) As restaurant cooks and food companies embrace new flavors and cultural fusion dishes, consumers are beginning to crave retro snacks at a faster rate, making these nostalgic food innovations a hit…
(TrendHunter.com) The BMW Art Journey is the result of a partnership between Art Basel and BMW to upstand the auto brand’s longstanding support of arts and culture. BMW’s involvement in arts and culture…
(TrendHunter.com) Celebrity products in 2017 have revealed the breadth of diversity in projects that celebrities are now willing and able to help develop and bring to the public.
2017 has inarguably been Rihanna&#…
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