Hasta La Creative!

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry. With a large percentage of the audience comprised of millennial males–the share of millennials is two to three times…

Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand’s Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents’ concerns about not being perfect….

Steak-umm, the frozen sliced cheesesteak meat brand, has finally found the promised land, earning the blue checkmark of Twitter verification that it’s coveted so desperately. But it’s still kinda pissed at Jack and company. OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES THE CORRUPT @TWITTER BUREAUCRATS FINALLY BENT TO THE WILL OF THE PEOPLE STEAK-UMM BLESS…

After taking a hiatus in 2017, Toyota will return to the Super Bowl LII on Feb. 4, with two 60-second spots, a representative for the automaker confirmed to Adweek. The person said one of the Big Game commercials will focus on Toyota’s Winter Olympics sponsorship and the other will focus solely on the brand. No…

CVS Health announced a major plan to stop altering beauty-related images featured on CVS Pharmacy products or in CVS marketing online and in stores. “As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers…

Over the years, Anheuser-Busch InBev’s Super Bowl ads have sought to make viewers laugh at its jokes or bond with lovable animals like puppies and Clydesdales. But in its first ad for this year’s game, released early, the brewer positions itself as a do-gooder.

“Taps,” the spot for its imported Stella Artois brew, stars actor Matt Damon plugging his Water.org organization, which invests in clean water initiatives for developing countries. Damon founded the nonprofit in 2009 with Gary White, a longtime water and sanitation adviser. Water.org has partnered with Stella for four years and Damon has previously appeared in ads for the cause. This marks the first time he’s making the appeal in a Super Bowl spot.

The ad, from Mother, promotes a program in which Stella will donate money to provide 12 months of clean water for one person in the developing world for every purchase of a Stella 12-pack from Jan. 15 through April 15. For each pint of bottle bought in bars, Stella will donate enough to provide one month of clean water. Stella is also putting on sale a specially designed version of its iconic chalice glasses. Each chalice purchase translates into a donation that will provide five years of clean water, according to the brand. The chalice designs reflect countries where water.org provides support, including Mexico, India and Philippines.

Continue reading at AdAge.com