Hasta La Creative!

It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect. We’ve seen it with Google’s “G” logo, which isn’t a perfect circle. And now, Fast Company has posted an intriguing article this morning pointing out something most people have never noticed about Starbucks’ mermaid logo–that her face is asymmetrical….

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4–marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to…

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scientific issues on the show, particularly as it pertains to tech. In one…

On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they were watching a robot that looked more like a giant metallic crab. A moment later, a man walked up to…

This winter’s bitter weather has made Brits more open to online advertising, particularly travel ads as they plot their escape.

It’s an edgier take from Kind, but the overall idea doesn’t stray too far from other campaigns. Kind, which got a minority investment from Mars in late 2017, likes to position itself as a challenger to established brands, and often calls out competitors when announcing its own products. Last year, it dumped a giant display of mock sugar in Times Square to promote that its fruit snacks contain no added sugar but that some competing brands do.

Now, Kind is focusing on what it describes as the often chalky, synthetic tastes of bars with primary ingredients such as protein blends. Kind plans to send the first 10,000 people who sign up online one of four competing bars of their choosingQuest Peanut Butter Supreme, ThinkThin Lemon Delight, Clif Builder’s Cookies ‘N Cream or Power Crunch Red Velvetplus a Kind Protein bar to do their own taste tests.

There have also been more traditional in-person events. Earlier this month, 99 percent of taste-test participants in Miami and 93 percent of those sampling the products in Orange County, California chose the Kind Protein bar over a competing product, Nannis claims.

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