In today’s world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family Online Safety Institute’s annual conference in Washington, D.C., last November, where a great deal of the research centered around…
The Consumer Electronics Show is meant to display the future of humanity. There’s a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it “smart.” But for a small band of operators, there’s a bigger mission: getting people to look to the heavens and get excited…
Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung’s Galaxy S8 and Gear VR goggles. The brand and its agency VML Poland won…
Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast–setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at…
Audi breaks with the musical tradition of its marketing campaigns in a new ad that has no soundtrack.
Super Bowl Live – a 10-day festival hosted in the run-up to the NFL’s championship game, will open on 26 January, with activations focusing on food and sport.
Saatchi & Saatchi’s debut ad campaign for Robinsons features a “child squash expert” who pitches the Britvic brand’s new Fruit Creations variant as a specialist squash for adults.
Video outstream company Teads has made ten new senior hires for its London office to support its UK and international growth.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Mars Inc. wants to simplify its agency relationships and work with a single media agency globally. It’s launching a review process that “could take the rest of the year,” as Ad Age’s Jessica Wohl writes. This is big; the maker of candy, packaged food and pet food is the world’s 21st biggest advertiser, according to the Ad Age Datacenter, putting it ahead of McDonald’s, Nike and Walt Disney Co. For now, WPP’s MediaCom does media planning globally. Publicis Groupe’s Starcom does buying most local markets, while in some it’s handled by Mediacom and Omnicom Group’s OMD. All three have been invited to join the review. For some agencies, it could be a long 2018.
Snap layoffs
Snapchat’s parent company has laid off about two dozen people, many of them in the content division, as Cheddar, the streaming financial news network, reports. Snap also asked a “handful” of employees in New York and London to relocate to Los Angeles, where the company is based, the report says. The layoffs were a minute percentage of the total workforce, which was 3,000 at the end of the third quarter of 2017. But the news comes after reports that some of Snapchat’s efforts on content haven’t taken off as the company might have hoped; The Daily Beast recently reported that only about 20 percent of Snapchat users look daily at the app’s “Discover Editions,” featuring content made by media publishers, from BuzzFeed to The Washington Post. Maybe people are too busy sending each other goofy photos.
Anthony Abouzeid, client account director at Manning Gottlieb OMD and Media Week’s 2017 Faces to Watch alumnus, shares his lessons from the ladder.
Starcom has recruited Hamid Habib from rival media agency OMD to be UK managing director.
Pernod Ricard scotch whisky brand Ballantine’s is staging a tour in collaboration with music broadcaster Boiler Room, featuring live acts performing across three continents.
Single malt scotch whisky brand Glenfiddich is celebrating Burns Night with an evening of alternative performances and a menu featuring experimental dishes and drinks.
Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials.
WPP, Publicis Groupe and Omnicom are on alert as Mars has called a £1bn global media review to consolidate its business with one group.
Brewdog-backed craft gin and vodka distiller Lone Wolf is staging a Burns Night-inspired supper club,
(TrendHunter.com) Swedish design studio Front developed a real space saver with its modular rug furniture, a colorful origami-like rug that can be assembled as colorful poufs. The products are made out of wool with…
President Trump’s Fake News Awards, originally slated for Jan. 8, then rescheduled for today, may or may not actually be happeningyesterday, White House Press Secretary Sarah Huckabee Sanders, when pressed, had no details about what she called the “potential event”but John McCain and Samantha Bee are both braced for them.
In an op-ed that appears in today’s Washington Post, the senator from Arizona rails against Trump in advance of the maybe-stunt. Headlined “Mr. President, stop attacking the press,” the piece begins,
After leaving office, President Ronald Reagan created the Ronald Reagan Freedom Award to recognize individuals who have fought to spread liberty worldwide. Nancy Reagan continued the tradition after her husband’s death, and in 2008 she bestowed the honor on human rights icon Natan Sharansky, who credited Reagan’s strong defense of freedom for his own survival in Soviet gulags. Reagan recognized that as leader of the free world, his words carried enormous weight, and he used them to inspire the unprecedented spread of democracy around the world.
Model and actress Charlotte McKinney bared (almost) all in Carl’s Jr. racy 2015 Super Bowl spot. The ad gained national attention not only for the hamburger chain, but also for McKinney, who prior to the commercial had been mostly famous for her Instagram feed.
In the spot that aired on the West Coast, McKinney promoted the chain’s all-natural burger by walking through a farmers’ market seemingly naked, covered by cleverly placed fruits and vegetables. It ends, of course, with her taking a big bite out of the burger.
The spot received plenty of backlash, with critics decrying it as sexist and offensive. At the time, Super Bowl commercials were largely catering to a male audience, with beer ads depicting women as nags and spots promising that if a man gives a woman flowers, she will return the favor with sex.
Model and actress Charlotte McKinney bared (almost) all in Carl’s Jr. racy 2015 Super Bowl spot. The ad gained national attention not only for the hamburger chain, but also for McKinney, who prior to the commercial had been mostly famous for her Instagram feed.
In the spot that aired on the West Coast, McKinney promoted the chain’s all-natural burger by walking through a farmers’ market seemingly naked, covered by cleverly placed fruits and vegetables. It ends, of course, with her taking a big bite out of the burger.
The spot received plenty of backlash, with critics decrying it as sexist and offensive. At the time, Super Bowl commercials were largely catering to a male audience, with beer ads depicting women as nags and spots promising that if a man gives a woman flowers, she will return the favor with sex.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
