Movies dismissed by most of Hollywood are dominating the box office, including “Jumanji: Welcome to the Jungle,” which was No. 1 for a third week.
O Sindicato de Produtores da América realizou na noite deste sábado a cerimônia do Producers Guild Awards, sua premiação anual direcionada às melhores obras produzidas no meio audiovisual. Um dos principais indicativos de quem pode levar o Oscar de Melhor Filme (todos os seus votantes participam da votação da Academia), o prêmio este ano foi …
> LEIA MAIS: “A Forma da Água” vence o PGA, principal termômetro do Oscar de Melhor Filme
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand’s social channels. It suggests a kind of follow-up to last year’s “A Better Super Bowl” from Hyundai agency of record Innocean, with the brand promising…
Casal formado por Timothée Chalamet e Armie Hammer protagoniza um dos filmes mais celebrados da temporada
> LEIA MAIS: “Me Chame pelo Seu Nome” é uma ótima história de amor e autodescoberta
(TrendHunter.com) The 2017 robot trends show that, without any question, there are robots now. That’s a ridiculous fact when one really considers it. Automata have been the stuff of fantasy for decades, and…
We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola’s winery in “The Red Stain,” a 10-minute brand film that debuted Friday at the…
Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it’s not above a little teasing, first.
On Sunday, the auto maker will air a preview for its Super Bowl commercial during the AFC and NFC Championship games.
“Last Super Bowl we surprised three heroes. This year we’ll surprise millions,” according to the teaser. “And you might be one of them.”
Seria esse o clipe mais barato e com a gravação mais rápida da história?
> LEIA MAIS: Novo clipe do Maroon 5 é feito só com filtros do Snapchat
An improbable and dangerous idea promoted on the internet has become a cause for genuine concern, the authorities said.
(TrendHunter.com) Parisian fashion house Balenciaga created a series of new over-sized city-themed t-shirts.
There are two main themes in the brand’s latest collection: over-sized silhouettes and repeated…
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Após anunciar mudanças catastróficas para marcas e veículos que usam o Facebook na semana passada, Zuck continuou hoje a deixar sites de notícias um pouco mais preocupados ao usar a plataforma. As próximas mudanças anunciadas hoje para o feed de notícias vai deixar nas mãos dos usuários a decisão sobre quais veículos são confiáveis e …
> LEIA MAIS: Facebook vai deixar usuários determinarem quais fontes de notícias são confiáveis
O Facebook claramente não anda satisfeito com o seu feed de notícias. Nem o Mark Zuckerberg que decidiu, mais uma vez, mudar como ele funciona e o foco do que você vai ver na rede social. O Youtube também trouxe mudanças pro modelo de monetização da plataforma, será que isso vai ajudar a empresa? Além …
> LEIA MAIS: Tecnicalidade 075 – Nintendo Labo: monte, enfie e vibre
Mr. Schmertz promoted “advertorials” for Mobil Oil during the 1970s oil shortages and was instrumental in arranging its sponsorship of PBS programs.
(TrendHunter.com) Consumers often avoid making low-cost purchases online because the cost of shipping becomes exorbitantly expensive—Amazon is out to change this with the introduction of its all-new ‘$10 &…
Delivered in a measured baritone, Mr. Frank’s monologues trod the line between fact and fiction and brought listeners into unusual territory.
-Rosapark launched a new campaign for ING Direct (video above).
-Bose selected Bose as its global agency partner, following a review.
-Quicken Loans launched a review of its $400 million media account.
-Verizon is returning to the Super Bowl for the first time since 2011.
-Creatives think consultants are “suits” and the Wall Street Journal is on it.
-Droga5’s Amy Avery and Dean Challis list “4 Hot Trends at CES That Will Continue to Take Off in 2018.”
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called “Start Something Priceless,” the new effort is meant to inspire people to do something they have always wanted…
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If you’ve spent any time in agency circles, you haven’t seen a lot of people who look or talk like Harry Bernstein. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to talk about clean living and guided meditation as he is trap music and Adidas collabs. The through line, though, is that he’s apt to talk to anybody about anything.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
