Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all from the science-fiction and horror series: Millie Bobby Brown Sadie Sink Dacre Montgomery Gaten Matarazzo Caleb…
Last spring, during a barnstorming tour of New York’s top media agencies, Eric Shanks told TV buyers that Fox Sports would “own the fall,” a guarantee that would prove to be the mantra for the whole broadcast network’s May upfront presentation. Buyers now say that Fox delivered on its promises.
Back in April, Shanks, who serves as President, chief operating officer and executive producer of Fox Sports, said that American consumers spend $300 million more during the 20 weeks of football season than they do throughout the entire rest of the year. “When America is out there spending the most, Fox Sports is at its best,” he said, arguing that Fox’s roster of NFL, college football and postseason baseball made it the smartest investment for marketers.
A highlight reel of Fox’s fall would include the 23.2 million viewers who tuned in for its “America’s Game of the Week” NFL showcase, which secured its ninth consecutive season as TV’s highest-rated program; a seven-game Astros-Dodgers battle that was the third most-watched World Series in the last 10 years; and a 23 percent spike in the ratings for its Big Ten-enhanced college football lineup.
Rupert Murdoch is calling on Facebook to pay “trusted” publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.
The media mogul, who controls The Wall Street Journal and Fox News, has been among the most vocal of the old media guard warning against the rising power of Facebook. The social network has promised major changes to how it serves news on the site, which threatens to disrupt how publishers have become accustomed to reaching Facebook audiences.
“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch says in his statement released Monday. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
Crisco, whose social feeds are normally dominated by chatter about frosting recipes and pie crust tips, enjoyed a rare pop-culture moment Sunday thanks to the Philadelphia police, who used the shortening to keep Eagles fans off of light poles.
Still, the brand has not done much to seize on its fleeting moment of sports fame, which came after Eagles fans poured into the streets to celebrate a Super Bowl berth. For one, Crisco does not have a Twitter handle, or at least one that is used. Crisco did take notice on Facebook, however, with a post noting that “there are better (and more delicious) ways to use Crisco for game day!” But it got scant attention with only three comments and 25 likes as of early Monday afternoon.
Most of the social media attention came from the official Twitter handle of the Philadelphia police.
The former Fifth Harmony member’s new album, “Camila,” had the equivalent of 119,000 sales. “The Greatest Showman” soundtrack slid to No. 2.
Pretty awesome animation here for this celebration of the Winter Olympics reminding us to trust what we know, not what we fear.
The Audi RS 4 has an unmistakable sound. So much so, it doesn’t even have to be running to recognize it.
JWT digital agency Mirum went through a round of layoffs across its shopper division last week.
“Mirum Shopper US confirmed a small round of layoffs on Thursday January 18th,” an agency spokesperson said in a statement. “The reductions are in line with current client budgets and needs, as well as efficiencies in the operating model and will affect approx. 6% of staff. It is never easy to say goodbye to team members and we are working with those impacted to identify and explore potential opportunities.”
The move follows a round of layoffs impacting around 3 percent of staff in early 2017, which an agency spokesperson confirmed on January 18, 2017. Last month, Mirum welcomed four new hires to its Minneapolis office and the agency hired John Bruning as its new technical director this past summer.
Campaign for Colombian beverage company Postobón.
Campaign for Colombian beverage company Postobón.
Campaign for Colombian beverage company Postobón.
To bring their Milk Bottle products back to top of mind, independent Melbourne agency Online Circle Digital created a fun, bright advertisement for client Pascall. Through a play on words and exciting creative, Online Circle Digital brought a classic favorite to a younger audience.
There are no small risks in data-center security – so why would you share your host with attackers? Run isolated on a Mellanox BlueField SmartNIC, and don’t host your security threats.
To learn more about BlueField SmartNIC trusted security solution: http://www.mellanox.com/blog/2018/01/dont-host-security-threats-bluefi…
When was the last time you saw oily skin in a fitness advert?
This branded content piece aims to challenge the traditional, polished advertising of the fitness industry.
‘Fuel your passion’ is a visually driven story depicting the journey of a young traveller from preparation to his trip to the amazing Faroe Islands. It is a raw and honest depiction of a member of gen z.
How are Levinsohn and the L.A. Times responding to the NPR report?
As the paper’s Meg James reported last night,
The latest Super Bowl ad news from Ad Age and elsewhere. Enter your email address here to get it in your inbox.
While we now know which teams will go head-to-head on Feb. 4, when the Philadelphia Eagles will look to avenge their Super Bowl loss to the New England Patriots in 2005, but there are still plenty of questions surrounding the commercials. Ad Age has confirmed about two dozen of the brands that will air Super Bowl ads, meaning about half remain unaccounted for. Expect that info to begin flowing more quickly this week.
You get a car, you get a car, you get a car?
Facebook CEO Mark Zuckerberg recently wrote, “Today I’m sharing our second major update this year: to make sure the news you see, while less overall, is high quality. I’ve asked our product teams to make sure we prioritize news that is trustworthy, informative, and local. And we’re starting next week with trusted sources.”
In the same post he goes on to say, “There’s too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them. That’s why it’s important that News Feed promotes high quality news that helps build a sense of common ground.”
The post-truth era
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