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Cerveja estará presente em mais de 30 cidades como bebida oficial dos carnavais de rua

> LEIA MAIS: Skol aposta em comerciais regionais e parcerias com youtubers para o Carnaval

Vídeo traz narração de Muhammad Ali

> LEIA MAIS: Apple provoca concorrentes e se posiciona como “o maior” em novo comercial do iPhone X

R/GA vice chairman and global CCO Nick Law is leaving the agency to join Publicis as global CCO of Publicis Groupe and president of Publicis Communications, Adweek reported today. The move is effective as of May.

Law is a 17-year veteran of R/GA, helped launch its Portland office and was widely believed to be R/GA CEO Bob Greenberg‘s clear choice for his successor. With Law gone, so too is that (presumed) succession plan.

“I am incredibly grateful for all Nick has done for R/GA, our clients and our staff over the past 17 years,” Greenberg told Adweek. “Among many things, he leaves a legacy of developing some of the best talent in the industry.”

R/GA also parted ways with executive director, brand and marketing strategy Tim Maleeny, who rejoined Havas, as chief strategy officer, North America. Back in October, R/GA went through a series of layoffs in its New York headquarters, following a similar round of staffing reductions over the summer.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: A pep talk delivered in Bud Light’s “Game of Thrones”-inspired universe starts and ends with (of course) “Dilly dilly!” (For background, see E.J. Schultz’s December report on the ongoing campaign: “‘Dilly Dilly’ Touchdown: Bud Light to Bring its Catchphrase to the Super Bowl.”) In its latest “Shot on iPhone” ad, Apple calls attention to the Portrait Lighting feature on the iPhone X (Alexandra Jardine previewed the spot on Creativity: “Apple Promotes iPhone X Selfies to the Poetry of Muhammad Ali”). And Facebook hypes “Tom vs Time,” a new Facebook Watch docu-series starring New England Patriots quarterback Tom Brady.

Continue reading at AdAge.com

During the uproar over a lack of solo female keynote presentations at CES this month, Twitter, Sonos and a number of other companies worked quickly to stage events highlighting women and diverse voices.

“I cannot believe we have to fucking do this, people,” said Kara Swisher, executive editor of Recode, at Twitter’s #HereWeAre event.

The question is whether they’ll have to do it again next year.

Continue reading at AdAge.com

Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast…

Leave it to Google to come up with the first viral app of 2018. The search giant’s Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google’s database, has already seen more than 30 million downloads, according to the company. While most of the internet…

Esports giant ESL announced an agreement to bring two of its top competitions–the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit–exclusively to Facebook. The competitions will be streamed exclusively via Facebook Live in English and Portuguese, and ESL said other languages…