ABCmouse: Future Astronomer

The ?inspiring and endearing ?campaign? ?showcases how the very earliest learning experiences—like learning the first letter of the alphabet—can transform children’s educational and life trajectories, opening up endless possibilities. ?It also showcases how ABCmouse can help spark a lifelong love of and confidence in learning?.? The “From A to Infinity” campaign will initially include four separate 0:60 spots that showcase the connection between early learning and different professions—?”?The Anthem,?”? ?”?Future Teacher,?”? ?”?Future Marine Biologist,?”? and ?”Future Astronomer?”?—across national broadcast and cable TV, as well as on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.

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Orchard Supply Hardware: Home, Hardware & Happiness

Persuasion Arts & Sciences (Persuasion), has launched a new creative platform for Lowe’s-owned hardware garden supply retailer Orchard Supply Hardware.

Looking for a refresh, 85-year old Orchard turned to Persuasion to further connect with home owners and engage with their existing customers in California and Portland, Oregon, and new customers at five stores in Florida. To help retailer stand out from big box competition, Persuasion created a platform that is part motto, part promise, and part product description.

“Home, Hardware & Happiness.”

This creation is the heart and soul of the Orchard brand. The body of work acts as a map for how to apply the platform all across the business, from traditional advertising to what’s printed on the receipt. Brand work includes: brand platform, creative, connections plan, analytics and reporting, strategic and creative intent, execution and production.

This initiative began as part of the launch of five stores in Florida in early 2017. The success of those openings has accelerated the adoption of the new platform across the entire company.

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Worldwide Cancer Research: The Meeting

I can say with total conviction that the film below is a game-changer. After all, it’s not very often that you get the opportunity to tell a truly uplifting story. This film for Worldwide Cancer Research chronicles the very moment Sandy Tansley, a cancer survivor, meets Professor Steve Jackson, the scientist who was instrumental in the creation of olaparib, the breakthrough drug that saved her life. It was both a privilege to meet these two inspiring individuals and watch a remarkable event unfold right in front of us.

Video of I owe my life to a man I’ve never met | Worldwide Cancer Research

Princess Cruises: Change

Video of Change I Princess Cruises Short Film Commercial

Northwestern Mutual: Backyard Bliss

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Northwestern Mutual: Fish Out of Water

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Northwestern Mutual: Ocean

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Northwestern Mutual: This Call’s for You

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ING: The Temple Of Crocodiles

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ING: The Infernal Planet

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ING: Making Of

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Should Your Name Be in the Super Bowl Ad Archive?


The Ad Age Super Bowl Ad Archive includes over 1,000 big-game commercials, from “Hilltop,” “1984” and the “Frogs” series to “Hare Jordan,” “The Force” and “Like a Girl.” But it’s not here for the entertainment value, as great as many of the ads are. It’s an industry resource and journalistic record, driven by credits, insights and crazy back stories.

And we’re still building. In some cases, we need your help. We don’t have any credits yet on the 1986 Super Bowl ad above, for example, part of the $100 million rollout of McDonald’s McDLT (“Romeo and Juliet”).

Search the Archive for your work using the search box or the year menu, or by shortcutting to your year with a URL like adage.com/sbaa2015, adage.com/sbaa1995 or adage.com/sbaa1984.

Continue reading at AdAge.com

Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it’s publishing the most legitimate, “trusted” news content on its platform, then it should pay publishers a carriage…

Amazon Go Has the Potential to Change How Customers Think About Automation

Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream. But it’s now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don’t need to start panicking, one industry…

72andSunny NY Adds New Leadership, Hershfield Joins The Community, BBH Taps Lazaro


72andSunny New York has tapped Jessica Monsey as managing director and Justine Armour as executive creative director. Current Managing Director and Partner James Townsend will remain in the New York office and transition into a global role. Monsey, who will join the team in April, returns to the city after spending 12 years at Wieden & Kennedy Portland where she most recently was director of client services. Armour, who will move into her new role immediately, joined 72andSunny New York in October 2016 as a group creative director, having previously been at Wieden & Kennedy Portland.

Continue reading at AdAge.com

Should Your Name Be in the Super Bowl Ad Archive?


The Ad Age Super Bowl Ad Archive includes over 1,000 big-game commercials, from “Hilltop,” “1984” and the “Frogs” series to “Hare Jordan,” “The Force” and “Like a Girl.” But it’s not here for the entertainment value, as great as many of the ads are. It’s an industry resource and journalistic record, driven by credits, insights and crazy back stories.

And we’re still building. In some cases, we need your help. We don’t have any credits yet on the 1986 Super Bowl ad above, for example, part of the $100 million rollout of McDonald’s McDLT (“Romeo and Juliet”).

Search the Archive for your work using the search box or the year menu, or by shortcutting to your year with a URL like adage.com/sbaa2015, adage.com/sbaa1995 or adage.com/sbaa1984.

Continue reading at AdAge.com

Bacardi Buys Patron for $5B as High-End Tequila Booms


Bacardi Ltd. has scooped up Patron in a deal that instantly makes it a major player in the surging high-end tequila market. The deal values Patron at $5.1 billion and is expected to close in the first half of the year, Bacardi announced today. Privately-held Bacardi previously had a minority stake in Patron.

It’s too early to assess how the acquisition will affect ad agencies, but the deal could present an opportunity for Omnicom Group, which has a tight grip on Bacardi. Omnicom’s BBDO Worldwide handels global creative for most of Bacardi’s brands, which include its namesake rum as well as Grey Goose vodka, while OMD has media duties across the Bacardi portfolio. Patron uses MullenLowe for creative and the agency’s MediaHub for media. One bright spot for Mullen is that Patron’s senior leadership team will remain in their roles, including Chief Marketing Officer Lee Applbaum.

A Bacardi spokeswoman said it was too early to speculate on agency maneuvers. BBDO referred calls to Bacardi. A MullenLowe spokesman declined comment.

Continue reading at AdAge.com

Nike e Sony lançam tênis do PlayStation

A Nike e a PlayStation anunciaram uma parceria que ainda inclui o jogador de basquete Paul George. O resultado é o tênis PG2, que leva esse nome justamente por ser o segundo modelo assinado pelo jogador. São muitos detalhes que fazem do tênis um verdadeiro item de colecionador. Dentro da língua do calçado há dois botões …

> LEIA MAIS: Nike e Sony lançam tênis do PlayStation

As melhores fotos feitas com drones em 2017

Para quem não conhece, existe uma rede social lançada lá em 2013 para compartilhar fotos capturadas com drones. Tradicionalmente, a Dronestagram divulga uma lista anual com a melhores fotos tiradas com drones tanto por profissionais quanto por amadores. A lista de 2017 demorou mas saiu. E nós separamos as 10 fotos mais interessantes e que nos …

> LEIA MAIS: As melhores fotos feitas com drones em 2017

“UberMeninas”: projeto incentiva filhas de motoristas a seguirem carreiras na tecnologia

A Uber lançou em parceria com a plataforma educativa Força Meninas, um projeto que incentiva garotas a ingressarem no mundo da tecnologia e desenvolverem carreiras de sucesso. O “UberMeninas” é um programa de férias com 100 meninas em idades de 6 a 10 anos. Entre as pautas abordadas estão noções de autoestima e de liderança, …

> LEIA MAIS: “UberMeninas”: projeto incentiva filhas de motoristas a seguirem carreiras na tecnologia