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More Super Bowl marketers are releasing previews for their big-game ads. It may be an odd concept, essentially commercials for commercials, but with 30 seconds of Super Bowl airtime costing some $5 million this year, the spread of the tactic is understandable, too. As with real ads, though, the execution matters.

Continue reading at AdAge.com

In media-about-media-about-media-about-media news, ABC’s “The View” has helpfully been posting a lengthy clip from its Tuesday show on its social channels (including Twitter, above, last night), in which former NBC “Today” co-host Ann Curry slams “Megyn Kelly Today” host Megyn Kelly, calling something she did on her Monday show “not journalism.” Got that? Here, if you haven’t been keeping score at home, is the quick run-down:

In September, Kelly famously asked her guest Jane Fonda about her past plastic surgery, and Fonda immediately took offense (“We really want to talk about that now?”).

At Sundance over the weekend, in a sit-down with Variety, Fonda said of the incident, “It wasn’t like I was upset. I was stunned. It was so inappropriate. It showed that she’s not that good an interviewer.”

Continue reading at AdAge.com

(TrendHunter.com) A highly anticipated design for the 2018 Paris Fashion Week is the James Harden and Y-3 collaboration. It is not the first time adidas launched a fashion-forward shoe design that is athlete-endorsed….

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt–net neutrality. In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers–opening the door for broadband providers to potentially charge…

Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele, namely enterprise companies like Adobe, Salesforce and IBM. Current CEO (and co-founder) Noah Brier is heading back to his roots as the company’s chief…