Jan
24
Tania Travel: Africa
Posted in: Uncategorized
Jan
24
The 3 Trends That Will Take Mobile Ad Creativity Into a New Era
Posted in: UncategorizedWhen data-driven analysts prognosticate about industries like mobile advertising, they tend to be very … well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While there is certainly a place for data in understanding what’s next for mobile creative, some…
Jan
24
YouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
Posted in: UncategorizedYouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage. Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into an artists’ Official Artist Channels….
Jan
24
All-Male Charity Dinner Disbands After Groping Reports and WPP Exit
Posted in: Uncategorized
Last week, hundreds of male business leaders happily attended London’s Presidents Club Charity Dinner, an annual, men-only fundraiser.
Today, they, and government attendees, were rushing to explain, defend themselves against or brush off a report in the Financial Times that multiple hostesses at the event were harassed, groped and insulted.
The President Club initially responded that it was “appalled by the allegations of bad behavior at the event asserted by the Financial Times reporters.” The event raised several million pounds for disadvantaged children, according to its statement. “Such behavior is totally unacceptable. The allegations will be investigated fully and promptly and appropriate action taken.”
Jan
24
Watch the Newest Ads on TV From Mastercard, State Farm, Budweiser and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: State Farm tells the story of a stained, beat-up old table that is cherished by the family that owns it, then suggests that you should get your cherished property “the protection it deserves.” LIttle Caesars says that no wheelin’ or dealin’ is necessary to score its $5 large pizza. And Bud plays itself up as the go-to beverage for sports fans, with an announcer declaring that “Wherever legendary moments happen, Budweiser will be there.”
Jan
24
All Good Magazines Go to Heaven
Posted in: UncategorizedAs print flails, piles of pristine Vogues, Playboys and more are being painstakingly preserved in a former cannon foundry near the Thames.
Jan
24
Wednesday Morning Stir
Posted in: Uncategorized-Natural Ice’s regional Super Bowl spot reveals that the brand will be giving away a whopping ONE MILLION dollars for college debt relief. Please tell us this is a joke.
-As reported in The Wall Street Journal yesterday, a former Initiative account director filed suit in New York accusing a now-former Dr. Pepper media manager of forcibly kissing and groping her. You will not be surprised to learn that agency leadership initially did nothing.
-Accenture’s new “innovation hub” in Tokyo is way cooler than your agency’s office, sorry.
-DDB New York associate planning director Neil Simpson thinks we need to rethink how we position brands (given how little consumers really care).
-Credit Suisse downgraded WPP stock to “neutral,” arguing that forecasts predicting 1 percent organic growth this year were “too optimistic.”
-Let’s play “Which Media Agencies Will P&G Cut?”
-Toys R Us will close “up to 182” stores across the country as part of its ongoing bankruptcy proceedings.
-Boston-based agency Fuseideas (Foxwoods, Connecticut Lottery) has opened a new office in Hartford.
Jan
24
The National lottery UK: EuroMillions HotPicks – Get More Than You Expected
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Jan
24
Olympics Campaigns Land Quick Punches Before the Super Bowl Blots Out the Sun
Posted in: Uncategorized
This time next week, marketers’ online video will be dominated by Super Bowl campaigns. So it may be a smart move by some brands to get in early hits tied to the Olympics that follow less than a week after the big game. Check out the work by Dick’s Sporting Goods and Beats by Dre, which made the latest Viral Video Chart doing just that.
As always, our weekly chart of digital video views reflects both organic audiences and views for videos run as paid ads.
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