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Twitter is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround.

The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn’t been publicly disclosed. The goal of the new feature is to entice people to share video clips of what’s happening around them. Twitter declined to comment.

Social-media leader Facebook has famously copied innovations from Snap Inc.’s Snapchat, a mobile app focused on ephemeral photos and videos that’s popular with younger audiences. Twitter’s latest change suggests that CEO Jack Dorsey is taking cues from the newer company as well. Dorsey in the past has praised Snapchat, calling the app “very modern” and admitting that Twitter can be “confusing.” The Snapchat app opens first to a camera. With just a swipe, users can see photo and video messages from friends or content from media partners.

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The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.

Vídeos promovem o tal comercial que apenas uma pessoa no mundo vai ver

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(TrendHunter.com) Dana Trippe uses mixed media techniques for her 70s-inspired psychedelic photography series. The photographs have muted colors and grainy textures, communicating the nostalgic melancholy of a past…

GDPR will rip the ad ecosystem apart, and maybe that’s what our industry needs.

That’s because it will focus advertisers’ minds and encourage them to take even greater steps to control their digital supply chains.

As of May 25, when the General Data Protection Regulation comes into force, brand marketers who use or collect people’s data in the EU will be potentially liable for data collection and storage practices right across their value chain. That’s true whether marketers are based in the EU or not.

Continue reading at AdAge.com

A year and a half after it began, Stephen Colbert’s late-night resurgence shows no signs of letting up. Halfway through the 2017-18 season, The Late Show With Stephen Colbert is up 30 percent in total viewers from a year ago (3.83 million, over 1 million more than The Tonight Show Starring Jimmy Fallon’s 2.79 million…

UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns” that remain, the Advertising Association’s chairman James Murphy warned a panel of senior ad industry figures.

Sharon Richey, founder and global chief executive of experience agency Because, is stepping back from her UK duties to focus on growing the shop in Southeast Asia.

Watson won’t be wearing anything fancy to the Grammys this weekend, but that’s not going to keep it from judging everyone else’s outfit. For the 60th anniversary of the music awards, the Recording Academy is partnering with IBM to bring its artificial intelligence to the red carpet. On Sunday night, IBM will deploy its AI…

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