(TrendHunter.com) The Halsskov water sports center is an impressive space designed by Sweco architects. Built with upcycled containers, this innovative water sports center looks to revive the old Halsskov ferry port….
In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment.
Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves…
This film was made using real women’s stories. This campaign by TBWAParis aims to point out the banalization of sexist and/or sexual language and gestures against women everyday.
Every year in Bangladesh, 6000 children are born with cleft lips or cleft palates. Meril Lip care & SmileTrain USA stand beside to bring back their smile through raising awareness & offering a very small operation for free.
While endangered populations continue to be depleted, the population of animal lovers continues to grow. The World Wildlife Fund will use these numbers and our keen ability to spot patterns to our advantage, to create a game using google maps technology; where anyone can hunt the hunters.
When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston’s NRG Stadium–where Verizon had installed some 900 antennas–burned their way through 11 terabytes of data. (That’s roughly the equivalent of one guy watching HD video nonstop for 255 days, or everything on the shelves of the Library…
Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from…
Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators– the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing–one of…
Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate buzz for the premiere of the second season. The problem? The premiere was only three weeks away. And Clarke-Stone and her…
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But “everything” isn’t really a position. With Apple’s Siri going (Rock!) hard on facilitating your sassy lifestyle, and Google plying people with donuts to get them used to making even the most banal voice-based demands, where does one put Alexa, the amenable…
Budweiser’s famous Clydesdales will sit out the Super Bowl this year for the first time since 2001. The horses are getting the heave-ho in favor of a 60-second Bud-branded spot that touts Anheuser-Busch InBev’s philanthropic water giveaway program. The canned water donation initiative is activated in the wake of natural disasters, like the hurricanes that ravaged Texas and Puerto Rico last year.
The Clydesdales will not totally be stuck in the barn, however. The brewer says they will be featured in a video that will debut next week on digital. Still, by sidelining the steeds, AB InBev risks backlash from viewers that have come to expect them to at least make cameos, if not take a starring role, on advertising’s biggest stage.
AB InBev executives are banking on the digital film, which will be promoted on social media, to satisfy Clydesdale loyalists. “We have a lot of fans that are asking for the Clydesdales in social media every time we are in the Super Bowl,” says Budweiser VP Ricardo Marques. “They are part of our Super Bowl plans, they will simply not be featured on [Super Bowl] Sunday.”
Warning: You may experience whiplash after watching the breathtaking pivot Fox News “Hannity” host Sean Hannity makes in the video above, which juxtaposes two segments from his Thursday-night show, as helpfully captured and posted on Twitter by HuffPost’s Matt Fuller.
In the first part of the clip, Hannity goes into overdrive attempting to discredit a then-just-released The New York Times bombshell report”Trump Ordered Mueller Fired, but Backed Off When White House Counsel Threatened to Quit”by saying “At this hour, The New York Times is trying to distract you. They have a story that Trump wanted [Special Counsel Robert] Mueller fired some time last June and our sourcesand I’ve checked in with many of themthey’re not confirming that tonight. And the president’s attorney dismissed the story and says, ‘Nope, no comment, we’re not going there.’ And how many times has The New York Times and others gotten it wrong?”
And then, jumping ahead a few minutes, here’s Hannity again: “Alright, so we have sources tonight just confirming to [Fox News Chief National Correspondent] Ed Henry that yeah, maybe Donald Trump wanted to fire the special counsel for a conflict. Does he not have the right to raise those questions? You know, we’ll deal with this tomorrow night. We have a shocking video of the day to bring you, by the way. This footage comes to us from Arizona where, you see that red SUV? High-speed police chase …”
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| THE ORIGINAL? Perrier sparkling water – 2000 Source : French ADC 3 rd Prize, EPICA Awards Agency : Ogilvy & Mather Paris (France) |
LESS ORIGINAL Keri Fruit Blast – 2018 Source : Coloribus Agency : Ogilvy (New Zealand) |
To really get under the skin of people’s trust in media, we need to be more granular in how we measure it, argues Newsworks’ CEO.
Vídeo mostra que o produto deixará todos ainda mais conectados
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Uma das mais conhecidas revistas estadunidenses sobre moda, política e cultura, a Vanity Fair lançou recentemente a sua já tradicional edição anual de “portfolio” de Hollywood, celebrando os grandes nomes do momento na indústria do entretenimento em um ensaio fotográfico permeado de estrelas. A versão 2018 do evento, porém, trouxe algumas curiosidades que vão do …
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A gente sempre acha que já viu de tudo nessa vida. Mas não, sempre surge algo que ninguém imaginava ser possível. Como esse encontro em Michelangelos. Em uma ação do Metropolitan Museum of Art, o Michelangelo personagem das Tartarugas Ninjas visitou o museu especialmente para conferir a exposição “Michelangelo: Divine Draftsman and Designer”, dedicada ao Michelangelo, famoso pintor …
> LEIA MAIS: Michelangelo (a Tartaruga Ninja) vai ao museu e visita exposição sobre Michelangelo (o artista)
The spot aired this weekend on the NFC Championship game. Starring famous actor Josh Duhamel, the spot depicts a family man inquiring why Taco Bell has never served fries. He finds that he’s bitten off more than he can chew upon uncovering the secret fry monopoly that the burger people have formed over the past 50 years.
Budweiser’s famous Clydesdales will sit out the Super Bowl this year for the first time since 2001. The horses are getting the heave-ho in favor of a 60-second Bud-branded spot that touts Anheuser-Busch InBev’s philanthropic water giveaway program. The canned water donation initiative is activated in the wake of natural disasters, like the hurricanes that ravaged Texas and Puerto RIco last year.
The Clydesdales will not totally be stuck in the barn, however. The brewer says they will be featured in a video that will debut next week on digital. Still, by sidelining the steeds, AB InBev risks backlash from viewers that have come to expect them to at least make cameos, if not take a starring role, on advertising’s biggest stage.
AB InBev executives are banking on the digital film, which will be promoted on social media, to satisfy Clydesdale loyalists. “We have a lot of fans that are asking for the Clydesdales in social media every time we are in the Super Bowl,” says Budweiser VP Ricardo Marques. “They are part of our Super Bowl plans, they will simply not be featured on [Super Bowl] Sunday.”
Other than NFL playoff games, there’s no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday. Last year’s show was 2017’s No. 9 most-watched single telecast by Nielsen, with 27.6 million viewers in Nielsen’s live-plus-seven ratings. It was the only non-sports entry on the top 10 list (other than The Oscars on…
With “The Bachelor Winter Games,” the reality show franchise will test whether a fan base tethered to tradition is open to change.
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