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Advertising Agency:FCB/SIX, Toronto, Canada
Executive Creative Director:Ian Mackenzie
Associate Creative Directors:Dave Laing, Krystle Mullin
Copywriter:James Ly
Art Director:Devon Williamson, Allan Mah
Experience Designer:Patrick Stolk-Ramaker
Associate Design Director:Stuart Thursby
Account Director:Shalta Dicaire Fardin
Group Account Director:Andrea Barrett
Project Managers:Ashley Whitaker, Khizra Arshad
Vp:Jacob Ciesielski, Elizabeth Sellors, Grace Mccann
Director Of Technology:Madara Ranawake
Developer:Dov Atlin
Qa:Peter Panchine
Evp:Anna Percy-Dove
Strategy:Anna Percy-Dove
Strategy Director:John Fung
Strategist:Zac Matheson
Strategy Coordinator:Mike Conte
President:Andrea Cook, Helen Galanis
Managing Director:Elizabeth Sellors
Operations:Grace Mccann
Print Production:Joyce Jackson, Chris Costa
Producer:Lindsay Hann
Editor:David Rodriguez
User Experience:Kristy Pleckaitis
Front End Developers:Heung Lee, Jonathan Sanford
Visual Effects:Alter Ego
Designer:Edward Deng
Animation Director:Edward Deng
Creative Director:Eric Whipp
Executive Producer:Cheyenne Bloomfield
Music:Grayson Matthews, Mark Domitric
Sound Design:Grayson Matthews, Laura Titchner, Ben Swarbrick
Voice Director:Mark Domitric
Audio Producer:Kelly McCluskey
Engineer:Vlad Nikolic
Casting:Shasta Lutz, Jigsaw Casting
Director of Content Marketing:Katherine Fera

Rob Norman, a leading industry voice who recently retired, talked with The Times’s advertising reporter about Facebook, Google and the possibility of an emboldened Hulu.

A new celebrity is joining the roster of Chase spokespeople, ranks that already include the likes of Serena Williams and Steph Curry. Ballerina Michaela DePrince will star in a 30-second spot debuting during the Grammy Awards on Sunday to promote Chase’s QuickPay with Zelle product, a Venmo-competitor that allows consumers to pay their friends.

The new spot touts the ease of the mobile payment app, noting that DePrince could “pay practically anyone at any bank” all while jete-ing between two grand pianos or she could just pay her sister while sitting on the couch for that sweater she ruined. Chase is also rolling out a series of 20 GIFs on social media that illustrate the various situations customers would need to pay their friends or families.

The quirky humor of the campaign, which was created with Droga5 and VaynerMedia, should help the product appeal to millennial consumers, according to Donna Vieira, chief marketing officer at Chase Consumer Banking.

Continue reading at AdAge.com

Lançado em 2003, “The Room” foi na época de seu lançamento um desastre absoluto. O filme independente, cuja produção, direção e roteiro era assinada pelo desconhecido Tommy Wiseau (também responsável pelo papel principal da história), rendeu menos de dois mil dólares nas duas semanas que esteve em cartaz em dois cinemas de Los Angeles, um …

> LEIA MAIS: Em “O Artista do Desastre”, nova geração da comédia americana presta homenagem a seu ídolo

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Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The message, timed to coincide with the Grammys, stresses the importance of an open internet to the future of music and directs viewers to battleforthenet.com. The…

Warning: You may experience whiplash after watching the breathtaking pivot Fox News “Hannity” host Sean Hannity makes in the video above, which juxtaposes two segments from his Thursday-night show, as helpfully captured and posted on Twitter by HuffPost’s Matt Fuller.

In the first part of the clip, Hannity goes into overdrive attempting to discredit a then-just-released New York Times bombshell report”Trump Ordered Mueller Fired, but Backed Off When White House Counsel Threatened to Quit”by saying “At this hour, The New York Times is trying to distract you. They have a story that Trump wanted [Special Counsel Robert] Mueller fired some time last June and our sourcesand I’ve checked in with many of themthey’re not confirming that tonight. And the president’s attorney dismissed the story and says, ‘Nope, no comment, we’re not going there.’ And how many times has The New York Times and others gotten it wrong?”

And then, jumping ahead a few minutes, here’s Hannity again: “Alright, so we have sources tonight just confirming to [Fox News Chief National Correspondent] Ed Henry that yeah, maybe Donald Trump wanted to fire the special counsel for a conflict. Does he not have the right to raise those questions? You know, we’ll deal with this tomorrow night. We have a shocking video of the day to bring you, by the way. This footage comes to us from Arizona where, you see that red SUV? High-speed police chase …”

Continue reading at AdAge.com

Check out every Super Bowl ad that marketers release before the game, with the latest on top:

Budweiser, “Stand by You,” Friday, Jan. 26

Budweiser isn’t using its Clydesdales mascots for the first Super Bowl since 2001, instead using this 60-second Bud commercial by the agency David to promote Anheuser-Busch InBev’s philanthropic water giveaways after natural disasters.

Continue reading at AdAge.com