For the athletes involved, the two major sports events occurring over the next few weeks–Super Bowl LII and the 2018 Winter Olympics–represent the culmination of years of training, laser-focus and pushing oneself to the limit, all in pursuit of breaking records and coming out on top. The same goes for the NBC Sports ad sales…
Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at “white-glove service.” Its staff may recognize your face and even greet you by name as they direct you throughout the store. However, they probably don’t know what you bought last month or what’s still sitting in your online shopping cart. Sites like Amazon,…
John Malkovich is on an important phone call and he’s extremely angry. He wants to launch his fashion career with a website, JohnMalkovich.com, but someone else owns the domain. That’s how Squarespace’s hilarious Super Bowl LI spot, “Calling JohnMalkovich.com,” plays out–Malkovich, placing a friendly-turned-fuming phone call to someone who controls something he desperately needs. The…
Enveloping this month’s Digital Transformation Playbook, which is focused on the burgeoning trend of personalization as an important marketing avenue, is Adweek’s annual Super Bowl issue. It’s an interesting pairing and underscores a shift in the brand-marketing ecosystem–from the power of many, to the power of one. The Super Bowl remains one of a handful…
Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They’re also concerned about giving companies too much personal information, which paradoxically is what brands need in order to deliver such experiences in the first place. Meanwhile, poor personalization resulting from a lack of trust costs…
As news anchor for NBC Nightly News and Dateline NBC, Lester Holt is a man on the move. Last week, he reported from inside North Korea (later criticized for the government orchestrated coverage). The coming weeks will find Holt in New York and then Washington, D.C., for the State of the Union address before traveling…
Film
Amnesty International
Advertising Agency:TBWANEBOKO, Amsterdam, Netherlands
Chief Creative Officer:Darre Van Dijk
Art Director:Darre Van Dijk
Creative Director:Bas Engles
Copywriter:Bas Engles
Producer:Peter Burger, Lex Szanto
Account:Thomas van der Helm, Manon Patty
Social Media:Roderick Prince
Hypnotherapist:Jos Claus
Production Company:Hazazah Film & Photography
Director:Victor Vroegindewij
DoP:Gabor Deak
Editors:Martin Heijgelaar, Jorien Voogt, MRTN
Post grading:Barry Clarke
Post Online:Gregoire Verwijen
Sound:Rens Pluim, Eric Leek
Interviewer:Robert-Jan Glas
Production Manager:Tessel Schole
First:Farah Abdi
Focus Puller:Paco Kumar
Camera Operators:Laurens Meulenberg, Mickey Monteiro
2nd:Anne Geerse
Data:Gijsbrecht den Engelse
Camera Test:Paul Damen
Grip:Auke Verhoeff
VTR:Sander ten Hof
Gaffer:Frank Van Hekken
Best Boy:Stein Ohms
Electricians:Oscar van Rojn, Tessa van Beukelen, Marcel Brugman, Eus Liauw, Jason Mulder
Camera Vidiboko:Wouter Koomen
Makeup:Danielle van der Wilt
Hair:Danielle van der Wilt
Location Manager:Jeroen Wardenaar
Production Assistant:Joerie Widdershoven
Researcher:Climmy Clanton
Catering:Quinten Jansen
Location Supplies:Jelle Montsma, LOCDEP, Beam Systems
Sound Design:Darius Dante
Print
CINE PE
Campaign for a traditional Pernambuco film festival that invites new and experienced film directors to sign up their productions for selection and exhibition. This Festival is known for launching great films for the national film market.
Show your ideas to the world.
Advertising Agency:Martpet, Recife, Brazil
Creative Directors:Edison Martins, Diego Curvêlo
Art Director:Gustavo Fonseca
Copywriter:Peu Souza
Illustrator:Gustavo Fonseca
Additional Credits:Sandra Bertini, Marília Silva, Taciana Antunes, David Villa Real
Media
Huggies
Advertising Agency:Ogilvy, Toronto, Canada
Chief Creative Officer:Brian Murray
Group Creative Directors:Julie Markle, Chris Dacyshyn
Copywriter:Samantha Ramsay
Art Director:Amy Fernandes
Director:Aviva Groll
Account Management:Aviva Groll
Account Supervisor:Kennedy Crawford
Digital Strategist:Robyn Hutman
Producer:Eric Thompson
Dp:Vince Arvidson
Colorist:Jason Zukowski, Redlab
Vfx:Andy Hunter, Redlab
Editor:David James Findlay, Barbershop Editing
Music:Vapor RMW
Sfx:Vapor RMW
Print
Make a Wish
Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be.
Sometimes the best medicine of all is called hope.
Advertising Agency:gyro, Chicago, USA
Executive Creative Director:Doug Kamp
Group Creative Director:Ted Wahlberg
Creative Director:Andy Mamott
Associate Creative Director:Don Dunbar
Art Directors:Matt Olson, Raphael Cabrera
Junior Art Director:Zane Barry
Director Of Digital Delivery:Vic Emond
President:Chris Hill
Account Executive:Tim Offenburger
Media Director:Diane Vor Keller
Content Strategist:Whitney Hinson
Head Of Production:Natalie Snyder
Film
Mercedes
Independent Melbourne agency, Online Circle Digital created its “Love is Love” video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels.
Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle.
Advertising Agency:Online Circle Digital, Melbourne, Australia
Creative Director:Freya Beaton
Art Director:Luis Peñuela
Videographer:Jeff Hahn
Video Editor:Felipe Carrasco
Copywriters:Khiara Elliott, Alex Barrow
Lead Strategist:Lucio Ribeiro
Print
Xiu Dou
Xiu Dou, Chinese candies that are so sour they may provoke some funny faces upon being popped into the mouth.
Sour to a Crushing Point
Advertising Agency:JWT, Shanghai, China
Executive Creative Director:Carlos Camacho
Art Director:Carlos Camacho
Copywriter:Carlos Camacho
Art Directors:Anna Yang, Justin Leung
Copywriters:Clara Li, Selwyn Low
Illustrator:Ramon Cedeño
Photographer:Ale Burset
Digital Retoucher:Diego Speroni
Film
Under Armour
Production Company:Bodega
CoDirector:Haley Geffen
Executive Producer:Clint Goldman, Robin Hall, Jeff Blodgett
Producers:Grayson Bithell, Jordan Tarazi
Editorial:Northern Lights
Producer:Terry-Anne Alexander, Derek Johnson
Editor:Chris Carson
Visual Effects:Zoic Studios
Executive Creative Director:Chris Jones
Ep:Ian Unterreiner
Head Of Production:Ian Unterreiner
Coordinator:Kevin Montenegro
Vfx Supervisor:Julien Brami
Cg Supervisor:Tim Hanson
2D Supervisor:Mike Degtjarewsky
Flame Assist:An Dang
Audio Post:SuperExploder
Senior Producer:Meredith Nazzaro
Senior Sound Designer:Jody Nazzaro
Mixer:Jody Nazzaro
Print
Mundo Aventura
A better way to have fun
Advertising Agency:DDB, Bogota, Colombia
Chief Creative Officer:Leo Macias
Creative Director:Juan Espitia
Art Director:Juan Espitia
Art Directors:Juan Felipe Arango
Copywriter:Felipe Cendales
Photographer:Eduardo Wallace, Studio Wallace
Chief Executive Officer:Borja de la Plaza
Account Manager:Luis Fernando Castilla
Print
NatGoYoga
When today’s increasingly stressful lives called for a new type of yoga, NatGoYoga responded. NatGoYoga classes draw on new approaches to help Canadians cope with stress. To promote their unique services, we illustrated how the same situation can be experienced in two very different ways. On one side, the person who doesn’t do yoga responds in a violent and exaggerated manner; on the other, the person who practices yoga reacts calmly and positively.
See the yoga side of life
Advertising Agency:Bleublancrouge, Montreal, Canada
Creative Director:Jonathan Rouxel
Copywriter:Ugo Martinez
Art Director:Julien Hérisson
Illustrator:Mirabolle
Media
ELON Richardsons
As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus.
ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected.
Advertising Agency:Bacill, Karlstad, Sweden
Art Director:Jon Skoglund
Copywriter:Kaj Stenberg
Film Photographer:Fredrik Torstensson
Additional Credits:JCDecaux Sweden, Karlstadsbuss, ELON Richardson Service Technicians
Film
Diesel
Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Director:Bruno Bertelli
Publicis WW:Bruno Bertelli
CEO Publicis Italia:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Digital Creative Directors:Milos Obradovic, Mihnea Gheorghiu
Associate Creative Directors:Eddy Guimarães, Vinicius Dalvi
Creative Supervisor:Simone Di Laus
Art Director:Alice Teruzzi
Copywriter:Francesca Ferracini
Head Of Planning:Bela Ziemann
Senior Creative Planners:Noa Dekel, Monica Radulescu
Account team:Barbara Pusca, Maria Elena Gaglianese, Camilla Poli, Simone Di Laus
Head Of Digital Production:Pierluigi Roselli
Head Of Social:Stefano Perazzo
Social Media Manager:Doina Tatu
Art Buyer:Caterina Collesano
Production Company:Division Paris
Director:François Rousselet
DoP:Simon Chaudoir
Editor:Adriana Legay
Executive Producer:Jules De Chateleux
Line Producer:Aurelia Lafaye
Postproduction:Mpc
Grade:Mpc
Vfx Supervisor:Andy Steele, Alex Lovejoy
Vfx Producer:Dafydd Upsdell
Colourist:Richard Fearon
Music Design:Grand Central
Editing:Grand Central
Music Editing:Raja Sehgal
Sound Design:Raja Sehgal
Media Company:Simple Agency
Film
THE RACIST KEYBOARD demonstrates the effects of racism in a simplistic manner. This special-build keyboard stands as a symbol against the menace of racism. Launched by World’s Fastest Pianist, it is an attempt at creating a world free of racism by instilling right values in our children.
Advertising Agency:Dentsu Webchutney, Guragon, India
Film
Burger King
Advertising Agency:DAVID the Agency, Miami, USA
Chief Creative Officer:Anselmo Ramos
Founder:Anselmo Ramos
Managing Director:Paulo Fogaça
Head of Account Services:Paulo Fogaça
Creative Director:Tony Kalathara, David Woodward
Acd:Ricardo Casal, Juan Javier Peña Plaza
AD:Jean Zamparogno
CW:Fernando Pellizzaro
Head of Global Production:Veronica Beach
Producer:Carlos Torres, Peter Slowey, Diane Valera
Senior Business Affairs Manager:Barabara Karalis
Director Of Strategy:Jon Carlaw
Senior Planner:Matias Candia
Senior Account Director:Carmen Rodriguez
Account Supervisors:Diandra Garcia, Jenny Gobel
Production Company:Here Be Dragons
Director:Kris Belman
Executive Producer:David Richards, Yvette Cobarrubias-Sears, Adrea Lavezzoli, Yvette Cobarrubias-Sears, Thatcher Peterson, Jennifer Eirea
Head Of Production:Mamta Trivedi
Editing:Cosmo Street Editorial
Editor:Hugo Jordan
Post Producer:Idalia Deshon
Final Audio:Beacon Street Studios
Mix:Kate Vadnais
Sound Design Producer:Kate Vadnais
Mixer:Amber Tisue
Online:Cosmo Street Editorial
Flame Artist:Shinya Sato
Color:The Mill
Colorist:Matt Osborne
Graphics & Animation:Lava Studio
Designer:Carlos Velasquez
Animator:Carlos Velasquez
Film
Nokia
Advertising Agency:TBD, San Francisco, USA
Chief Creative Officer:Rafael Rizuto
Chief Strategy Officer:Virginia Wang
Chief Executive Officer:Jordan Warren
Creative Directors:Mark Krajan, Steve Mapp, Roz Romney, Matt Ashworth
Copywriter:Miranda Maney, Marco Mannoe
Art Director:Chris Masse, Sergio Cardenas
Account Director:Courtney Schnitzer
Executive Producer:Ben Latimer, Jay Wakefield
Digital:Gina Squara
Growth:Gina Squara
& Marketing Strategy:Gina Squara
Digital Strategy:Jeff Burger
Analytics:Jeff Burger
Business Affairs:JJ Gaines
Production Company:Furlined, Free Society
Director:Stuart Parr
President:Diane Mcarter
Senior Executive Producer:David Thorne
Head Of Production:Ali Goldstone
Producer:Andrew Graham, Jeff Bielat, Gordon Wittmann, Allied Motion Graphics, Lindsey Arnold, Paul Schultz
Dp:Max Goldman
Executive Producers:Tony Dimarco, Andy McLoed, Mike Bodkin, Jordan Freda
Production Manager:Blake Edwards
Production Coordinator:Kelsey Larkin
Assistant Director:Marc Guspie
Editorial:Beast
Editor:Connor McDonald
?Additional Editing:Brandy Troxler
Finishing:Darren Orr
Finishing Assistant:Paul Coutu
Ep:Jon Ettinger, Lauren Mask, Ruby Biloskirka-Conley
Motion Graphics:Joe Macken, Andrew Bogenhagen, Allied Motion Graphics
Photography:Bryce Duffy Photography
Photographer:Bryce Duffy
Photographer Assistant:Kevin Vu
Digital Production:Giant Propeller
Project Coordinator:Yulia Shcherbinina
Creative Director:Tim Baldini
Graphic Designers:Andres Barajas, Craig Aberman, Brian Hoffmann, Christina Smith, Conner Che, Mark Sudell
Photo Retouch:Ray Dougela
HTML5 Developers:Boris Zhitomirsky, Skender Beck
Audio Production:One Union
Mixer:Eben Carr
Composer:Sergey Wednesday
Remix:Paul Bessenbacher
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