Thursday Odds and Ends

-BBDO launched an “Elevate Everything” campaign for Monogram (video above).

-Del Monte Foods appointed Doner L.A. as its lead agency.

-Twitter promoted Stephanie Prager to head of global agency development and she has some changes planned.

-W+K launched a “creepy-cute” campaign for TurboTax.

-Wavemaker hired Josep Hernandez as global managing director on L’Oréal.

-2018 looks to be another tough year for media agencies.

-Tool of North America pays homage to David Bowie with Modern Love AR.

First Choice: Go Mahoosive

First Choice Go Mahoosive

Video of First Choice Go Mahoosive

Toys “R” Us: Holiday Remix

XIHT7090000H_HolidayRemixOnlineMaster_30_YouTube

Video of XIHT7090000H_HolidayRemixOnlineMaster_30_YouTube

Manger Things

We challenged the team to come up with the best, most relevant, insightful, 6 second, 30 second, 2 minute, warm-hearted, feel good, entertaining, hilarious, Facebook-friendly, Snapchat ready, Instagram story, Bitcoin-focused video to wish all of our friends, clients, & partners a happy holidays. This is what we came up with. Enjoy!

Manger Things – A Failed Holiday Card Pitch

Video of Manger Things – A Failed Holiday Card Pitch

Mercado Livre: The Magic of Christmas

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son’s Christmas wish.

The Magic of Christmas

Video of The Magic of Christmas

Disabled Parking Spot

Delta: Raising the Bar – Stress

Any one passenger’s behavior can turn a good flight into a bad one. But Delta’s premium bar provides a premium escape from any person (and to any place). Plus, reading helps pass the time.

Delta: Raising the Bar – Disturbance

Any one passenger’s behavior can turn a good flight into a bad one. But Delta’s premium bar provides a premium escape from any person (and to any place). Plus, reading helps pass the time.

Delta: Raising the Bar – Turbulence

Any one passenger’s behavior can turn a good flight into a bad one. But Delta’s premium bar provides a premium escape from any person (and to any place). Plus, reading helps pass the time.

Tika Travel: Cancun

Tika Travel is a travel agency in Lima, Perú that has been planning trips for 40 years.

Tinder Traces the History of Dating to Caveman Times in Gorgeously Detailed Animated Spot

Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we’ve only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn’t so much an…

Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says

It’s soon going to become Alexa’s world that we’re just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It’s yet another wake-up call for brands…

When Do Things Cross the Line and Become Online Harassment?

In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment….

Fox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With Disney

The Television Critics Association’s winter press tour kicked off with a bang today. Fox’s network chiefs spoke publicly for the first time about their company’s uncertain future since last month, when Disney announced its acquisition of 21st Century Fox for $52.4 billion after spinning off some Fox assets–including Fox Broadcasting, Fox News and Fox Sports–into…

Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach–strategic programmatic, social and…

See Colbert's and Noah's 'For Your Consideration' Ads for Trump's 'Dishonest & Corrupt Media Awards'


In the wake of President Trump’s announcement that he’ll be giving out what he’s calling the “Most Dishonest & Corrupt Media Awards,” at least two of TV’s late night hosts are angling for the, uh, honors.

Trevor Noah of Comedy Central’s “The Daily Show” and Stephen Colbert of CBS’s “The Late Show” have each released “For Your Consideration” ads pitched to POTUS. We’d call them “fake ads,” but in Trump’s America who’s to say what’s “fake” even means anymoreplus Colbert went a step further and actually booked some real time for his ad on a Times Square digital billboard, as seen in the “Late Show” clip at the bottom of this post.

Gentlemen, good luck to both of you!

Continue reading at AdAge.com

Recorde: WhatsApp registra 75 bilhões de mensagens em um dia

De acordo com os dados do WhatsApp, parece que todo mundo gosta de desejar um “Feliz Ano Novo” para os amigos e a família. Isso porque a plataforma registrou mais de 75 bilhões de mensagens trocadas ao longo do dia 31 de dezembro, véspera do Réveillon. Esse é um novo recorde para a empresa, que em 2016 …

> LEIA MAIS: Recorde: WhatsApp registra 75 bilhões de mensagens em um dia

Última temporada de “Game of Thrones” ficará para 2019

A HBO anunciou hoje (04/01) que a oitava e última temporada de “Game of Thrones” irá ao ar só em 2019. A notícia foi dada aos fãs através do Twitter oficial da série e contará com a direção de David Benioff, D.B. Weiss, David Nutter e Miguel Sapochnik. Com tempo de sobra até os momentos finais …

> LEIA MAIS: Última temporada de “Game of Thrones” ficará para 2019

Los Angeles Times Newsroom Voting on Whether to Unionize

The newspaper’s Chicago-based owner, Tronc, has pushed back aggressively against the effort. The vote tally will be announced later in the month.

WPP Reportedly Preparing to Wash Its Hands of the Weinstein Company

The Wall Street Journal just broke the news that The Weinstein Company is close to being sold for less than $500 million dollars.

This would almost certainly mean that the world’s largest adverting company, WPP, will no longer own any portion of the film business founded by accused sexual predator Harvey Weinstein and his brother.

The paywalled story reports that, according to sources with direct knowledge of the deal, the embattled company’s owners and board of directors have chosen 6 finalists out of 22 bids and that “its shareholders may lose all of their equity” in the final deal.

The final bidders include a series of entertainment companies like Lionsgate and investment firms like Vine Alternative Investments and Shamrock Capital Investments. Perhaps most significantly, Colony Capital, which entered negotiations to buy Weinstein last October, is not one of the finalists. Neither is Viacom or MGM.

About half of the $500 million total will include the assumption of debts owed by the Weinstein company. Its founders previously claimed that their combined assets were worth $1.3 billion, but that was obviously not the case.

WPP has been one of the Weinstein Company’s largest single investors since 2005. Late last year, after news of the accusations made against Harvey Weinstein broke, a WPP spokesperson told us that agency executive and Weinstein board member Lance Maerov’s future with the entertainment company “depends on the constitution of the board,” but it would now seem that he will be not be a member of that group for much longer.

Other major investors include SoftBank and Goldman Sachs.

After news of the allegations against Weinstein first broke, TMZ ran a story claiming that the board had written a contract for Harvey that explicitly allowed for unlimited “misconduct” settlements like those reached with multiple women who accused him of assault and harassment. A Weinstein Company spokesperson later told us that this interpretation of the contract was “not correct” but declined to elaborate or discuss the details of said document.

WPP had something of an uneven relationship with the company. According to sources cited in a Forbes story that ran last November, Martin Sorrell himself expressed disapproval over “Weinstein’s sumptuous annual pre-Oscars party,” stating, “He shouldn’t be spending company money this way.”

Maerov told Fortune that Weinstein paid no attention to investors, running the business “for his own self-aggrandizement.” That story also claimed that The Weinstein Company never made a profit.

We reached out to a WPP representative and will update this post if we hear back.