Jan
05
Jan
05
Bundesliga: Transfer a Fan
Posted in: Uncategorized
The Bundesliga is on winter break and football is on hold. At this time of the year the winter transfer window is open. Football players all over the world change clubs and go where the money goes. But what happens if two talent agents make die-hard Bundesliga fans an indecent proposal? We have put three of them to the Loyalty Test.
Can money buy their loyalty? Is €200K? Or even a car? Or are true fans simply not for sale?
The outcome of this rather experiment proves that football is more than just a sport, it’s a way of life.
Jan
05
Domino's Pizza: Midnight Crisis
Posted in: Uncategorized
There are midlife crises and midnight crises- for the latter, you can always count on Domino’s.
Jan
05
Arçelik: For your love, Turkey
Posted in: Uncategorized
Jan
05
Trump Generously Launches Guerrilla Marketing Campaign for Michael Wolff's 'Fire and Fury' Book
Posted in: Uncategorized
If you want a quick informed opinion on that move, here: “Yes, The Trump Cease & Desist Letter Over The Bannon Book Is Stupid” (subhead: “Just like every other legal document prepared by this administration”), per the Above the Law legal blog. As the site’s Executive Editor Elie Mystal writes,
Reporting on the Trump administration is like a game of Clue. Today, it’s Charles J. Harder with the cease and desist over the Michael Wolff book that includes tell-alls from Steve Bannon. Tomorrow, it could be Don McGahn filing a lawsuit against snow for “false imprisonment” of the President in D.C. The details of each successive eruption of legal fallacy hardly even matter. The man employs hundreds of lawyers and none of them seem to be able to make a cogent legal argument.
Trump filings are just like this blizzard. It’s a flurry of white stuff that stings and freezes, but if you try to really wrestle with any individual piece, it just kinds of melts away, like there was nothing there to begin with.
Jan
05
Should Retailers Prioritize Return Strategies to Keep Consumers Happy?
Posted in: UncategorizedThanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it’s official: ‘Tis the season of returns. The volume of returns is so big that Jan. 3…
Jan
05
3 Data Skills to Future-Proof Your Social Media Marketing Career
Posted in: UncategorizedRemember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating–nothing too complicated there. A lot has changed…
Jan
05
This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York
Posted in: UncategorizedYou know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which shows people lip-syncing to…
Jan
05
New York Times Spotlights Sexual Harassment in Golden Globes 'Truth' Ad
Posted in: Uncategorized
The New York Times helped to topple the priapic pillars that have undermined women and others in tech, media and most prominently, entertainment with its groundbreaking reporting in 2017. Fueled by that momentum, the brand is making yet another appearance on a big Hollywood stage with a Golden Globes ad addressing how women’s voices are coming to the fore. It’s the latest iteration of the paper’s “The Truth Is Hard” campaign, created out of Droga5 New York, which broke during the Academy Awards last year.
Marking the brand’s first appearance on the Oscars, the campaign sought to capitalize on the flurry of conversation around truth and facts in the news to assert the quality of The New York Times’ original reporting. That reporting–including its high-profile coverage of Harvey Weinstein from Jodi Kantor and Megan Twohey–has gone on to set the stage for the latest ad, sure to resonate powerfully as it plays on the first big night of Hollywood’s awards season.
“We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now,” says Droga5 Associate Creative Director Julie Matheny.
Jan
05
Twitter Writer's Block? Trump Brands Bannon 'Sloppy Steve' But Has Nothing for Michael Wolff (Sad!)
Posted in: Uncategorized
Tweeter-in-Chief Donald Trump also, of course, fancies himself the Brander-in-Chief. He’s devoted much time and energy to deploying his Twitter account to reinforce his existing labels for his enemies (e.g., “Crooked Hillary”) while also launching new ones (e.g., “Little Rocket Man” for Kim Jong-un).
This week he realized he has two new foes: Michael Wolff, author of the just-published book “Fire and Fury: Inside the Trump White House,” and former White House Chief Strategist Steve Bannon, who served as a major source for Wolff’s book (background here). Oddly, it took Trump until Thursday night to take to Twitter to debut a derisive nickname for Bannon, “Sloppy Steve,” even though Bannon is legendarily, well, sloppy. (Rep. Pete King called Bannon a “disheveled drunk” in December during an MSNBC appearance.) And though, in the same tweet, he slammed “Fire and Fury” as a “phony book” and said it’s “full of lies, misrepresenations and sources that don’t exist,” Trump not only didn’t nickname Wolff, he failed to even name the poor guy:
Did Trump forget Wolff’s name? (One of the themes of “Fire and Fury” is that the president is forgetful in a way that suggests dementia.) Or did he purposely avoid name-checking Wolff to buy himself more time to come up with a nasty nickname for the bald, sourpuss author?
Jan
05
M&C Saatchi names Chicourel as strategy chief
Posted in: UncategorizedM&C Saatchi has appointed Saatchi & Saatchi’s joint head of planning Raquel Chicourel as its new chief strategy officer.
Jan
05
DC Comics to open pop-up shop in Washington DC
Posted in: UncategorizedDC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
Jan
05
Tinder "Invention of together" by Tinder and Buck
Posted in: UncategorizedThis animated film suggests Tinder is taking us back to a simpler stage of romantic pairings, before millennia of restrictive social conventions made things such hard work.
Jan
05
Whitworths "Bright little nuts" by Chapter
Posted in: UncategorizedWhitworths has created an animated rap jingle to promote what it says is the first nut-based snack devised specially for kids.
Jan
05
Discovery "Olympic Winter Games Warm Up" by Discovery and Red Bee
Posted in: UncategorizedThis set of short films to promote next month’s Winter Olympics in PyeongChang, South Korea, aim to bring together winter sports fanatics and those less instinctively excited about the Games.
Jan
05
Participação da mulher negra na publicidade brasileira aumentou em 2017, mas ainda com destaque para celebridades
Posted in: Uncategorized
Pelo quinto ano consecutivo, a Heads Propaganda realiza a pesquisa “TODXS?”, que funciona como uma análise da representatividade na publicidade brasileira. O destaque para os resultados referentes a 2017 vai para o aumento da participação da mulher negra em campanhas de TV. Em 2015, apenas 1% das mulheres em comerciais eram negras. Em 2016, 13%, e agora …
> LEIA MAIS: Participação da mulher negra na publicidade brasileira aumentou em 2017, mas ainda com destaque para celebridades
Jan
05
Nova tecnologia anunciada pela Nissan permite controlar o carro com a mente
Posted in: Uncategorized
O filme “Blade Runner” (raiz) não acertou na previsão de que em 2019 teríamos uma sociedade com carros voadores. Mas os veículos dos próximos anos já poderão ser controlados com a mente. A Nissan anunciou uma nova tecnologia que permitirá ao motorista controlarem seus carros através de sinais emitidos pelo cérebro. Chamada de “Brain-to-Vehicle”, ou “B2V”, …
> LEIA MAIS: Nova tecnologia anunciada pela Nissan permite controlar o carro com a mente
Jan
05
Aos Fatos e Facebook fecham parceria para ajudar a combater fake news na rede social
Posted in: Uncategorized
O site de fact-checking Aos Fatos anunciou hoje que está desenvolvendo em parceria com o Facebook uma ferramenta para ajudar os usuários de redes sociais a separar notícias falsas das verdadeiras. Apelidado de “Fátima”, o projeto é uma inteligência artificial desenvolvida para o Messenger que atuará como orientador sobre as formas de evitar o fake …
> LEIA MAIS: Aos Fatos e Facebook fecham parceria para ajudar a combater fake news na rede social
Jan
05
Michael Wolff Questions Trump’s Credibility and Thanks Him for Book Sales
Posted in: UncategorizedThe author of a scathing new book about President Trump said on Friday that the president’s attempt to block its publication confirmed its key finding: that Mr. Trump is unfit for office.
Jan
05
Friday Wake-Up Call: Apple Affected by Chip Security Flaws. Plus, More Store Closings for Macy's, Sears
Posted in: Uncategorized
Related: The owners of conservative website Breitbart News are debating whether to remove Steve Bannon from his role at the publication, The Wall Street Journal reports. Wolff quoted Bannon, the former White House strategist, at length in the book. His quotes apparently infuriated the president, who said Bannon has “lost his mind.” Trump also called Bannon “Sloppy Steve,” a catchphrase that hit No. 1 on Twitter.
Crisis for Intel + Apple = more ad blocking?
Since Intel acknowledged that many of its chips are vulnerable to hackers, Bloomberg News says the company faces a “PR nightmare.” Apple confirmed that all of its Mac and iOS devices have been affected by chip flaws affecting Intel and its competitors, flaws that it says “affect nearly all computing devices and operating systems.”
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