Hasta La Creative!

Every year, marketers are inundated with trend reports about the Consumer Electronics Show. Most of these reports have nothing to do with consumers, electronics, or the annual Las Vegas show; instead, they promote the topics that most excite the pundit.

This report deconstructs the typical ones. It might be the only truly honest one you’ll read, written by someone who has attended CES and written these kinds of reports for more than a decade. Here’s the real story behind the so-called hottest trends of CES 2018.

Blockchain becomes “trend of the year”

Continue reading at AdAge.com

The freshman season of Donald Glover’s FX comedy Atlanta was a critical and commercial hit, but Glover said audiences shouldn’t expect more of the same when the series returns for Season 2 in March. “We didn’t look back at Season 1 for inspiration,” Glover said at the Television Critics Association’s winter press tour. “If you…

Happy (belated) New Year! For those on the East Coast, I hope you all made it through Bomb Cyclone safe and sound (and with a glass of wine or hot cocoa in hand). Most of you were likely finishing up your A-List submissions while watching the swirling snow.

Dannon taps a new quarterback for Oikos team

Dannon and its Oikos brand of Greek yogurt quickly severed ties with Cam Newton in October when the Carolina Panthers quarterback said it was “funny” to hear a woman asking about football routes. Now the company, the official yogurt sponsor of the NFL, has drafted Dallas Cowboys quarterback Dak Prescott to star in its new “Fuel Your Hustle” campaign for Oikos Triple Zero Greek yogurt. And based on a TV spot, Prescott has two cute dogs, a fridge neatly stocked with produce and, of course, lots of Oikos Triple Zero. The creative work comes from what Dannon refers to as DanTeam US, which includes WPP’s J.Walter Thompson, Wunderman and Geometry.

Continue reading at AdAge.com

Nike is taking a fresh look at its digital agencies with a “reverse auction” style global review in which it is collecting rate information, signaling it could put more pressure on fees. The sportswear giant recently initiated the process via its global procurement department, according to a document obtained by Ad Age.

Roster agencies are being asked to provide new information on their rates and capabilities. Nike then plans to run a “reverse auction sourcing event” for agencies and update its agency contracts with new pricing. Reverse auctions are generally frowned upon in the agency industry as a signal that clients are seeking the lowest bidders. The fact that a high-profile, marketing-driven company such as Nike is using the process could be a bad omen for the agency world, which is struggling to adapt to rising pressure from clients seeking lower rates.

Reverse auctions “are typically reserved for commodity-based industries,” said one agency executive who has worked with Nike. The company’s move to deploy one with agencies is “a very dangerous and slippery slope.”

Continue reading at AdAge.com

A premiação de 2018 se destaca pela presença de muitos filmes protagonizados por mulheres e duas produções dirigidas por diretoras

> LEIA MAIS: Conheça os indicados ao PGA, o prêmio do Sindicato dos Produtores

In the wake of President Trump’s announcement that he’ll be giving out what he’s calling the “Most Dishonest & Corrupt Media Awards,” at least two of TV’s late night hosts are angling for the, uh, honors.

Trevor Noah of Comedy Central’s “The Daily Show” and Stephen Colbert of CBS’s “The Late Show” have each released “For Your Consideration” ads pitched to POTUS. We’d call them “fake ads,” but in Trump’s America who’s to say what’s “fake” even means anymoreplus Colbert went a step further and actually booked some real time for his ad on a Times Square digital billboard, as seen in the “Late Show” clip at the bottom of this post.

Gentlemen, good luck to both of you!

Continue reading at AdAge.com

It’s no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile (versus desktop) conversions increase 64 percent on Cyber Monday. From Facebook’s perspective, the success is due to,…