Jan
30
Tide Is Back in the Super Bowl, With a Couple Things It Hopes You Forget
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Tide is returning to the Super Bowl with a publicity strategy similar to last year’s, but without a couple things it would be better off if people forgot right now: Jeffrey Tambor and Pods.
Like last year, the Procter & Gamble Co. brand previewed its Super Bowl entry with a video on Elite Daily (above). This time the star of Saatchi & Saatchi’s 2017 Super Bowl ad for the brand, Terry Bradshaw, appears alongside this year’s celebrity endorser, David Harbour, who played Jim Hopper in Netflix’s “Stranger Things.”
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