The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.
The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.
Singles Day is originally a Chinese holiday where you celebrate the fact that you are single, and has over last years become a huge shopping holiday where you spoil yourself with presents instead of giving it away. This year, Scandinavia’s largest retailer of home electronics Elkjøp brings this holiday up north together with agency NORD DDB.
This week Elgiganten releases their Singles’ Day campaign with a series of films starring The Fat Jewish. This is the first time the New York based Instagram phenomenon co-operates with a Nordic company.
Our agency recently “painted” the whole city of The Hague in Piet Mondrian colors, demonstrating the creative and experiential power of OOH. To bring Mondrian to the hearts and minds of people, Gemeentemuseum, The Netherlands’ most renowned museum of modern arts, partnered with Kinetic and The Hague to transform the city into a living, urban Mondrian painting. The campaign was designed to promote the museum’s newest international exhibition, The Discovery of Mondrian. The primary purpose of the campaign was to boost familiarity with Piet Mondrian and draw a large audience to the museum itself and The Hague.
“Mondrian pushed boundaries, both in his life and in his work. So it only makes sense that we pushed creative boundaries for the Gemeentemuseum in return,” said Thomas Thiadens from Kinetic. “Mondrian started as a landscape painter and gradually developed into one of the founders of abstract art. He’s had an immense and immeasurable influence on art and design today, so we wanted to immerse people into his work,” he added.
The campaign proved to be a local and international success. On a local level, we successfully ignited a new sense of pride in the city of The Hague, and gave people from all walks of life the opportunity to learn and discover the true genius of Mondrian. The campaign was covered by several major local TV stations and publications, the film was viewed online over 700k times and The Hague Municipal Museum achieved a 25% increase in Facebook followers. On an international level, the campaign was picked up by 80 international journalists as well as garnering a special in-depth spotlight on CBS, that brought American TV watchers to the streets of The Hague. Our social media influencer amplification resulted in a total reach of 611k, with 16,199 total engagements.
(TrendHunter.com) The ‘eVscope’ smart telescope has been designed to offer users 100 times more power than a traditional telescope to let users experience the cosmos more holistically.
The ‘eVscope&#…
Remember sitting in the backseat of the car, headed who knows where, while your parents drifted in and out of tension-ridden conversation? If you lived in the pre-tablet world (and your Gameboy was busted), maybe you looked out the window. Maybe you saw yourself out beyond the scope of your seatbelt, doing something incredibly cool….
Dollar Shave Club wants you to know it’s new shave butter product feels so buttery good, it will make you hallucinate. A 30-second ad opens on a young man shaving in a gym locker room. As he smears the product on his face, he sighs in ecstasy, and trust-falls backwards. The tile floor melts as…
Hillary Clinton popped up as a surprise participant in the recurring “Jokes Seth Can’t Tell” segment on last night’s “Late Night With Seth Meyers.” (She was also formally interviewed in another segment on the show; see below.) For most of the segment, which is based on the premise that “There are some jokes that just sound wrong coming from Seth,” it was just Meyers and his staff writers Amber Ruffin (who gets to tell the black jokes) and Jenny Hagel (who tells the lesbian jokes). But at the 2:55 mark, Clinton showed up to demonstrate that she somehow has a sense of humor about the fact that she continues to be a punching bag for conservative mediaa certain cable news network in particular.
Meyers set up the joke by reading a news item: “According to a recent report, koalas may be extinct by the year 2040.” At which point Clinton said, “And according to Fox News, that’s my fault.” (Your serve, Fox News. Surely the Clinton Foundation can be linked to the plight of the koala?)
By the way, at the start of Clinton’s sit-down with Meyers, he wished her a “Happy Unhappy Anniversary” (she lost the presidential election to Trump a year ago yesterday).
Sean Parker, the billionaire early Facebook investor and Napster founder, says Mark Zuckerberg knowingly created a monster with addictive social media.
Parker, speaking at an Axios event, pulled back the curtain on Facebook’s early days, saying it was designed to consume people.
And all this time everyone thought it was designed for people to consume.
The far-right leader must now answer judges’ questions about a case involving graphic photographs of Islamic State violence.
-Clemenger BBDO launched a “Max Your Summer” campaign for Pepsi Max (video above).
-Droga5 eats breakfast all day, wins agency of record duties for IHOP.
-Adweek unpacks Lucky Generals’ holiday spot for Amazon.
-Women’s apparel retail chain Chico’s appointed The&Partnership as its creative and media agency of record, following a review.
-VML managing director of creative technology Craig Elimeliah shares “The argument for augmented intelligence.”
-Mark FCB CCO Susan Credle down as another person who isn’t following the “consultants taking your business” narrative.
–Advertise on Twitter for $99 per month. Or don’t. It probably won’t make a difference.
-Ford is trying to become a tech company and GTB will go along for the ride.
(TrendHunter.com) The smartphone has quickly become one of the most essential pieces of technology for the average user, so this folding smartphone stand aims to keep it on display when you’re at home and out…
(TrendHunter.com) The Nordic Lifting Deep Tissue Foam Roller comes as an effective piece of equipment that will enable you to relieve tension in your muscles, while also offering you a way to perform new kinds of…
Pornhub has long pioneered SFW advertising tactics for adult content. And now it’s joining a trend that lots of consumer brands have tried in recent years–making music from its products. But this is a little different than Gillette getting its razors to play the piano. In a video that just rolled out, Pornhub teamed up…
For more than 30 years, Taylor has collaborated with some of the most innovative and influential CMOs representing the world’s leading consumer brands. During this period, I have come across two distinct types of chief marketers. One collection of CMOs seems to concentrate a majority of their efforts on the brand, 24/7. This type has a tendency to rely almost exclusively on traditional ad agencies to accomplish their marketing goals, and together, they may garner numerous accolades in the form of gold and platinum objects. We all know there is indeed a correlation between “brand-building” and gains in market share, but unscientific approaches to M&E suggest, at times, that the line drawn towards sales and profitable revenue growth is not always as direct or hard-wired as some might think.
Fortunately, many more CMOs are cut from very different cloth. I’m proud to say that Taylor has often engaged with chief marketers who not only understand the importance of brand-building, but also recognize the critical need of laddering up to a much higher place. They expect, demand and take great care to ensure brand strategy aligns directly with the CEO’s pillars of growth for their organization. This CMO possesses the ability to process information equally via the left and right hemispheres of the brain, and they are confident leaders willing to embrace ideas and direction that’s not necessarily in their wheelhouse or comfort zone.
You see, before an evolved thought-leader like this ever turns to agency partners for direction, they’d engage the likes of McKinsey or Bain to truly understand the global marketplace, the competitive landscape, their customers’ needs (five years out) and the most relevant distribution channels; to zero in on opportunities for high-margin growth on a much broader scale than most ad agencies could ever provide. And during this key phase of discovery, this highly-trained and capable CMO would work most effectively alongside fellow C-Suite members (CEO, CIO, CSO, CFO, CCO) to ensure total alignment is achieved within those areas.
For more than 30 years, Taylor has collaborated with some of the most innovative and influential CMOs representing the world’s leading consumer brands. During this period, I have come across two distinct types of chief marketers. One collection of CMOs seems to concentrate a majority of their efforts on the brand, 24/7. This type has a tendency to rely almost exclusively on traditional ad agencies to accomplish their marketing goals, and together, they may garner numerous accolades in the form of gold and platinum objects. We all know there is indeed a correlation between “brand-building” and gains in market share, but unscientific approaches to M&E suggest, at times, that the line drawn towards sales and profitable revenue growth is not always as direct or hard-wired as some might think.
Fortunately, many more CMOs are cut from very different cloth. I’m proud to say that Taylor has often engaged with chief marketers who not only understand the importance of brand-building, but also recognize the critical need of laddering up to a much higher place. They expect, demand and take great care to ensure brand strategy aligns directly with the CEO’s pillars of growth for their organization. This CMO possesses the ability to process information equally via the left and right hemispheres of the brain, and they are confident leaders willing to embrace ideas and direction that’s not necessarily in their wheelhouse or comfort zone.
You see, before an evolved thought-leader like this ever turns to agency partners for direction, they’d engage the likes of McKinsey or Bain to truly understand the global marketplace, the competitive landscape, their customers’ needs (five years out) and the most relevant distribution channels; to zero in on opportunities for high-margin growth on a much broader scale than most ad agencies could ever provide. And during this key phase of discovery, this highly-trained and capable CMO would work most effectively alongside fellow C-Suite members (CEO, CIO, CSO, CFO, CCO) to ensure total alignment is achieved within those areas.
Domino’s Pizza has expanded its relationship with VCCP after awarding the agency its lead digital account for the UK and Ireland.
If you think about it, all computer interfaces have been designed for communication with the computer, not with humans, Amazon’s chief technology officer Werner Vogels said at Web Summit.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
