Integrating Argos into Sainsbury’s stores is setting it apart, but a fundamental problem remains for the supermarket, warns Ray Fowler from digital transformation consultancy Transform.
Desperados, the Heineken-owned lager brand, hosted a party featuring DJs playing in hot air balloons in sync with a light show.
National Lottery money is being used a fund a “living history” project in which some of advertising’s most influential figures of the last half century will be filmed talking about their lives and work to create a permanent legacy for the industry’s future generations.
Decidido a te fazer chorar, “Moz the Monster” é dirigido por Michel Gondry
> LEIA MAIS: Com bicho-papão barulhento debaixo da cama e Beatles, John Lewis apresenta novo comercial de Natal
Over the last three decades in the workforce, I’ve had plenty of opportunities to pause and ask myself, “How did this guy get to the corner office?” Sometimes, I will answer my own question with inane chatter like, “He shows up every single day!” Thankfully, social scientists have looked into the matter, and now we […]
The post Is There A Little “Office Space” In Your Agency? (Rhetorical) appeared first on Adpulp.
In marketing circles, we like nothing more than to talk about “bravery” and “purpose”. Yet when it comes to the thorny issue of the ethics of the internet, business leaders are conspicuous by their absence.
Persuading customers to visit and buy in-store is all about retailers using tech to enable ease of payment, while keeping shoppers entertained, finds global technology editor Emily Tan.
The implications of GDPR for one-to-one marketing are clear, but, importantly, this also has an impact on how companies develop new products and behave, says The Economist’s Mark Cripps.
The Women’s Equality Party are launching a campaign to mark Equal Pay Day today, the symbolic date whereby women effectively stop being paid a salary, relative to men
Women should not be deterred by being depicted as bossy, but should embrace the label, Oscar-winning actor Natalie Portman said in an interview on stage.
Debenhams’ Christmas ad is an homage to the classic fairtytale Cinderella and features actor Ewan McGregor in a cameo appearance as well as narrator.
We only recognise one, very specific type of innovation: the sexy technology stunt. This is a problem, says AnalogFolk’s chief strategy officer.
(TrendHunter.com) Many technology users have shifted towards mobile technology for consuming content but the living room television remains an important part of the home, so the ‘Maison TV’ identifies how…
Saturday is China’s gargantuan online shopping day, Singles Day, which is a lot bigger than Black Friday. The headlines will be dominated by news about Alibaba Group and the spending it inspires (last year, it tallied $17.8 billion in transactions in 24 hours.) But Chinese e-commerce giant JD.com is gaining ground with consumers and is making a big Singles Day marketing push, too.
JD.com, China’s No. 2 e-commerce player, was known for years as an electronics retailer. But it has expanded into a seller of everything from imported foods to luxury cosmetics to iPhones. It has built a powerful coalition with two of its shareholders, Chinese internet giant Tencent and Walmart, whose online store in China is hosted on JD.com.
“They’ve got [Tencent’s] WeChat and Walmart, the biggest retailer in the world it’s a pretty lethal combo,” says Mark Tanner, the Shanghai-based founder and managing director of China Skinny, a marketing and research agency. “If anybody’s going to knock Alibaba off their perch, it’s going to be them.”
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: ideas@work, Mumbai
Creatives: Zarvan Patel, Prashant Godbole, Vivek Godbole, Shriram Mandale
The post PN Gadgil & Sons by ideas@work, Mumbai appeared first on DesiCreative.
(TrendHunter.com) Some people associate hearing aid devices with a sign of getting old, but the ‘OH’ looks to end the stigma that can come with the use of the equipment. Designed by Julia Marina Cunha,…
John Lewis has unveiled its hotly anticipated Christmas ad with new star Moz the Monster, who lives under a boy’s bed.
After reporting that quarterly revenue had declined at three of four major divisions, the company announced a new trilogy of “Star Wars” films.
-Carhartt’s in-house agency launched a fall campaign celebrating “The Carhartt Way of Life” (video above).
-AT&T appointed Kirk McDonald as chief marketing officer for its new advertising and analytics company.
-TBWAChiatDay L.A. is launching a global campaign for QuickBooks next month, after being named global creative AOR for the brand over the summer.
-Omnicom agency Sparks & Honey talks space.
–German agency Serviceplan gets dark for supermarket chain Penny.
-Firewood Marketing promoted Amy Michael to senior vice president, group account director.
-Digiday explains “Why Brits get so excited about retailer John Lewis’ Christmas ads.”
-Atlanta agency Sprocket Creative is launching an animated web series for TCM called “Noir Alley.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
