Toyota: Ten in a Yaris
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How can we say, that the new Toyota Yaris is the most comfortable car of his category? Let’s create an ”XL” platform where instead of 4 or 5 people are easy sitting in the car we have 10 people!
How can we say, that the new Toyota Yaris is the most comfortable car of his category? Let’s create an ”XL” platform where instead of 4 or 5 people are easy sitting in the car we have 10 people!
-McCann U.K. brought back Aldi’s Kevin the Carrot character for its new holiday ad (video above).
-Droga5 launched a new spot for Christie’s auction house which “Captures the Power of a Leonardo Painting Without Even Showing It.”
-Heat launched a “Power of Words” spot for Words With Friends 2.
–Texas Christian University professor and chair of strategic communication Jacqueline Lambiase, Ph.D. asks “Where is Advertising’s Comeuppance on Sexual Harassment?”
-Baltimore-based agency Planit’s CEO Matt Doud was honored as a “Most Admired CEO in Maryland” by The Daily Record.
-Google expressed “strong support” for disclosure of U.S. political ads.
Hey, estou feliz! Comprei um dispositivo que vai me ajudar muito no dia-a-dia. Anos depois, a fabricante decide que não vai mais suportar esse gadget e ele vai parar de funcionar definitivamente. Simples assim. A Logitech passou por um péssimo momento essa semana por conta disso. Ainda nesse episódio o Facebook volta a ser o […]
> LEIA MAIS: Tecnicalidade 066 – Que seja eterna enquanto dure a conexão
With RT agreeing to register, under protest, as a foreign agent in the United States, the Putin government is taking a hard look at CNN, Voice of America and Radio Liberty.
CP+B’s Los Angeles division is reducing the amount of space occupied within its Santa Monica offices and moving into a smaller location within the same building, an agency spokesperson confirmed today.
The new, smaller footprint will also include the area that has been used to house its editorial studios.
“We love the space and location of the L.A. office, but it has actually always been bigger than we needed,” CP+B L.A. managing director Ryan Skubic explained. “We’re a collaborative culture that thrives on being close together, so we are paring down the space to fit our needs.”
The agency has declined to elaborate on the specific reasons for the move, though a source with direct knowledge of the matter claimed that it was intended “to make more efficient use of the space” and was not related to any loss of business.
The global Infiniti account had been headquartered in L.A. before the car brand moved those responsibilities to 72andSunny over the summer. CP+B retained the U.S. portion of the business, parts of which remain in L.A.
The office continues to work with clients like PayPal, and Hulu did appoint CP+B as its creative agency partner earlier this month.
Christie’s partnered with Droga5 to create a special project that would bring the world’s attention to the significance of what was happening – the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.
We did this by focusing on what it is that makes the masterpiece a masterpiece. And what makes artworks like this so special. Rather than celebrate the image itself, we turned the camera around and captured the emotion of those who came to see it – in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. We showed exactly how breathtaking this work was by simply not showing it at all.
The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it.
Sometimes, not showing an artwork can be as powerful as showing it. This was true in Grey London’s story-rich campaign for the Tate Modern back in 2015. And it’s especially true of Droga5’s lovely, almost transcendental new spot for auction house Christie’s–which promotes the upcoming sale of a long-lost Leonardo da Vinci painting by not…
Zynga wants you to know Words With Friends 2 isn’t just an online knockoff of Scrabble. It’s a bonafide system for capturing the true meaning of life. “Power of Words,” a minute-long ad for the casual gaming company by San Francisco agency Heat, features a montage in the style of “found footage,” with single-word captions–spelled…
Isn’t it time everyone looked past their preconceptions about what women can achieve in the business world? To wit, BMO Bank of Montreal uses a clever device to challenge commonly held perceptions of gender and success in a campaign from FCB Canada. In the clips below, we meet Sam and Jamie, who’ve worked hard to…
Hillary Clinton popped up as a surprise participant in the recurring “Jokes Seth Can’t Tell” segment on last night’s “Late Night With Seth Meyers.” (She was also formally interviewed in another segment on the show; see below.) For most of the segment, which is based on the premise that “There are some jokes that just sound wrong coming from Seth,” it was just Meyers and his staff writers Amber Ruffin (who gets to tell the black jokes) and Jenny Hagel (who tells the lesbian jokes). But at the 2:55 mark, Clinton showed up to demonstrate that she somehow has a sense of humor about the fact that she continues to be a punching bag for conservative mediaa certain cable news network in particular.
Meyers set up the joke by reading a news item: “According to a recent report, koalas may be extinct by the year 2040.” At which point Clinton said, “And according to Fox News, that’s my fault.” (Your serve, Fox News. Surely the Clinton Foundation can be linked to the plight of the koala?)
By the way, at the start of Clinton’s sit-down with Meyers, he wished her a “Happy Unhappy Anniversary” (she lost the presidential election to Trump a year ago yesterday).
So you’ve probably seen the news that a San Francisco billionaire named Tom Steyer has launched something called “Need to Impeach.”
He says he plans to spend ten million dollars running commercials to rally people to sign a petition to impeach Donald Trump, who he says has, quote, “brought us to the brink of nuclear war, obstructed justice, and taken money from foreign governments,” end quote.
Among the outlets that ran the ad: Fox News.
Crickets.
For the ad industry, near silence has followed weeks of sensational revelations about Hollywood’s long-standing sexual harassment and rape culture.
While those Hollywood allegations have filled this publication’s pages, a short roll call of of advertising industry giants has not occurred. This is despite Cindy Gallop’s call for action in mid-October for an industry reckoning.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Rece Davis helps Taco Bell promote its Live Ms Spirit Contest for an opportunity to win free tickets to the College Football Playoffs. Arizona Cardinals wide receiver Larry Fitzgerald talks about his state of mind as he gets ready to enter the stadium in an ad for Bose headphones. And Visa begins the countdown to the 2018 Winter Olympics.