Nov
13
Nov
13
M&S: Paddington and the Christmas Visitor
Posted in: Uncategorized
Nov
13
Lowe’s Built an Escape Room and Challenged Four DIYers to Build Their Way Out
Posted in: UncategorizedLowe’s may not be the first brand to stage an escape room, but the stunt sure is a clever way for the hardware store to market its wares. A new 17-minute reality-style ad puts four skilled craftspeople–an electrician, Moe; a contractor, Wes; and two YouTubers who run DIY channels, Bob and Grant–in a custom-built obstacle…
Nov
13
Diesel Came Up With a Bonkers Idea to Get Rid of Ugly Christmas Sweaters
Posted in: UncategorizedFor the record, we’re into ugly Christmas sweaters, in part because this is the only time of year we can wear all the wool that people keep gifting us. (The moths can’t eat all of them!) But maybe we’re getting old, because Diesel hates them. For its global winter holidays campaign, it’s launched a massive…
Nov
13
Ewan McGregor Narrates Cinderella for the Social-Media Age in Cinematic Christmas Ad
Posted in: UncategorizedIf Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters? Maybe not. The two characters in British retailer Debenhams’ new holiday ad use social media plenty in an effort to reunite following a fleeting moment on a crowded train–hashtagging away…
Nov
13
A Tortured Tummy Overdoses on Fried Food in This Wacky Ad for Oranges
Posted in: UncategorizedSo, you’ve decided to nosh on deep-fried butter and Armageddon Demon Chilis instead of Wonderful Halos mandarin oranges. Bad choice, kid. Very bad. Folks learn that lesson the hard way in punchy new ads from Wonderful’s in-house agency and directors the Perlorian Brothers. First, we get an outrageously animated take on the runs, so to…
Nov
13
Rant of the Week: How Could Fox News Be SO Mean to Trump? (Unfair!)
Posted in: Uncategorized
So you’ve probably seen the news that a San Francisco billionaire named Tom Steyer has launched something called “Need to Impeach.”
He says he plans to spend ten million dollars running commercials to rally people to sign a petition to impeach Donald Trump, who he says has, quote, “brought us to the brink of nuclear war, obstructed justice, and taken money from foreign governments,” end quote.
Among the outlets that ran the ad: Fox News.
Nov
13
Droga5 Promotes Cronin and Durazzo, Royce Joins Gravity Road
Posted in: Uncategorized
Droga5 New York is promoting Tasha Cronin and Justin Durazzo to the roles of co-directors of interactive, overseeing the 18-person-strong interactive branch of its production department. Previously, Cronin and Durazzo served as executive producer, interactive, and associate director of interactive, respectively. Since joining Droga5 in 2015, Cronin has worked on projects including Johnsonville’s “Sausage Nonnas,” Pizza Hut’s “Pie Tops,” and, most recently, CoverGirl’s “#ProjectPDA.” Prior to Droga5, she worked on the first Android brand campaign and Project Ara at Google Creative Lab. Durazzo joined Droga5 in 2013 and has led interactive projects including Under Armour’s “I Will What I Want” campaign and MailChimp’s “Did You Mean MailChimp?” campaign.
London agency Gravity Road is appointing Seb Royce as executive creative director. Royce was one of the founders of digital creative agency Glue. Following his time there, he spent a year with video tech start-up Rockabox (now Scoota) as chief creative officer, before becoming chief creative officer of Freuds PR where he worked on accounts from The Girl Effect to Lexus. He left Freuds in 2016 to start his own business, Kindeo, an app that aims to capture the knowledge and wisdom of older generations.
Nov
13
Can a Nun, Santa or a Stoner Get Americans to Eat More Eggs?
Posted in: Uncategorized
The effort begins Monday with teasers asking “How do you like your eggs?” On Friday, the Egg Board’s campaign is set to continue with characters and their answers in online videos, including Santa Claus and another video with a nutcracker (he likes his eggs cracked) for the holiday season.
The push includes 6-second and 15-second digital ads, and efforts such as promoted Pinterest pins and ad-wrapped delivery trucks.
Nov
13
Watch: John Oliver Is Buying More Ads on Fox News to Try to Educate Trump
Posted in: Uncategorized
On Sunday’s season finale of HBO’s “Last Week Tonight,” John Oliver devoted his signature operatic deconstruction/take-down segment to the Trump presidencyparticularly to the way the 45th president of the United States uses internet-style trolling (on and off the internet) as a disinformation and diversionary tactic.
Oliver also announced that while his show is on hiatus, he’s bringing back the so-called Catheter Cowboya folksy, cowboy-hat-wearing commercial spokesman Oliver first introduced in February (see “John Oliver is running ads on cable news to educate just one viewer: Donald Trump”) specifically for the benefit of the famously low-information president. Whereas early in the year, Oliver placed ads on Fox News, CNN and MSNBC in the Washington, D.C. market to target Trump, now that we all have a better sense of the TV-addicted president’s viewing habitshe really only seems to consistently watch one cable-news network (especially his favorite show, “Fox & Friends”) these daysOliver plans to only buy ad time on Fox News.
Oliver starts talking about the new Catheter Cowboy ads at the 21:10 mark in the video above, and previews the first full ad, which covers “clean coal” and Frederick Douglass (spoiler: Frederick Douglass is dead)at 21:55.
Nov
13
Disgruntled Snapchat Publishers Look Eagerly to Redesign
Posted in: Uncategorized
Publishers are hoping they like a newly promised Snapchat redesign, because they’re souring on the service as it stands. Deals to share ad revenue aren’t leading to expected payoffs, and audiences in some cases are actually declining, some publishers say.
“Revenue share numbers have been far lower than we want,” says a publishing exec who works with the company. “Snapchat has to be way more aggressive getting users to the content more frequently.”
An executive at one of Snapchat’s longtime media partners says traffic has been falling in recent months, even as it has grown on platforms such as Facebook and Instagram. “You expect audience to grow, not get smaller,” the exec says.
Nov
13
HotelF1 Hospitality: Road Bands
Posted in: Uncategorized
Integrated, Online, Mobile
HotelF1
As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a videogame geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stays true to its philosophy. We coded the first four levels of the game, in which a glam rock band hits the road in hopes of writing the best song in the world. Almost immediately, they are caught by the bad guys, Zackhouse, a hard tech band from Scandinavia. From there, we gave the community the opportunity to invent the rest of the story. We made the code open source and organized a hackathon, bringing gamers, designers, and developers together around the project. Contributors had full access to all of graphic assets, programming scripts, music, and cut scenes. Contributors were free to use the base game as well as use their own resources to code and create new levels.
Advertising Agency:Havas, Paris, France
Creative Director:Christophe Coffre
Art Director:Maxime Trenton
Copywriter:Kevin Nugeron
Account Manager:Mehdi Khelil
Agency Producer:Marine LeGoff
Production Company:XXII
Client:Laura Degracia
Nov
13
I've had a chip implanted in my arm
Posted in: UncategorizedWhy we may all have NFC chips in our arms soon, writes Mindshare’s UK chief executive.
Nov
13
MTV EMAs 'biggest' ever at Wembley SSE Arena pulls in extra viewers
Posted in: UncategorizedMTV’s Europe Music Awards was the “biggest and most technologically advanced” show ever created at the Wembley SSE Arena and pulled in an extra 100,000 terrestrial TV viewers.
Nov
13
Brand safety is not a department, it's a mission
Posted in: UncategorizedBrands that started out in TV have a different attitude towards advertising, argues Discovery International’s head of advertiser partnerships.
Nov
13
Naruhodo #105 – Por que criamos bolhas no corpo?
Posted in: Uncategorized
Um ouvinte sedentário teve bolhas nos pés. Sua esposa disse que ele devia estar com os pés mais fortes para criar calos ao invés de bolhas. Ela tem alguma razão? Afinal, por que temos bolhas? E o que fazer quando as temos? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, […]
> LEIA MAIS: Naruhodo #105 – Por que criamos bolhas no corpo?
Nov
13
Hannity Fans Destroy Keurig Coffee Makers After Company Pulls Advertising
Posted in: UncategorizedThe company indicated that it had pulled an ad from the Fox News host’s show after comments he made about the allegations against Roy Moore.
Nov
13
Innovation In Advertising Requires a New Perspective
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We the ad industry need to move faster.
When Apple’s iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.
Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before.
Who's in charge here?
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