Nov
14
Tesco sales growth outstrips rivals for eighth consecutive month
Posted in: UncategorizedTesco grew its sales by 2.7% during the last three months, the strongest performance of the UK’s “Big four” supermarkets.
Nov
14
The best parodies of John Lewis' #MozTheMonster Christmas campaign
Posted in: UncategorizedParodies of the John Lewis Christmas campaign are now (nearly) as highly anticipated as the real thing. Here are PRWeek UK’s favourite spoofs of the festive season so far…
Nov
14
'I don't have time for self-importance': Twitter global creative chief
Posted in: UncategorizedJayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Nov
14
Google hardware adds broadcast of voice commands
Posted in: UncategorizedAdvertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.
Nov
14
Pho, Anyone? Grubhub Suggests People 'Try Something New'
Posted in: Uncategorized
The “Try Something New” ads (the company’s calling them a “video content series”) will run on Facebook, Instagram, YouTube and elsewhere online, including the company’s website. They’re meant to showcase the variety of food available through Grubhub, while a TV spot currently running focuses on the process of Grubhub delivery after spots earlier this year took another unscripted approach.
The people in the videos could choose from a list of different cuisines. Once the food arrived, the camera started rolling. One woman says she has eaten “pretty much every single body part, except for the brain,” but had never tried a chimichanga. So that’s what she ordered.
Another spot shows a pair of businessmen and friends who opt for Ethiopian food.
Nov
14
The next wave of 'smart' tech is irresistible
Posted in: UncategorizedIn the good old days, technologies used to wash over us in waves that were nicely separated with long, calm intervals…
Nov
14
How digital manipulation triggered a communication revolution: Ogilvy on advertising today
Posted in: UncategorizedAs transparency and choice have turned communication on its head, David Ogilvy’s seminal book on advertising is being revisited in a sequel that charts the digital revolution.
Nov
14
My secret work weapon is my Nokia 6310
Posted in: UncategorizedOgilvyOne’s chief executive may run a modern marketing agency but her secret work weapon is a 10-year-old Nokia 6310 phone.
Nov
14
Race discourse and advertising: UK, we have a problem
Posted in: UncategorizedThe reaction to three recent ads featuring black or mixed raced families reveals the depth of the UK’s race discourse problem.
Nov
14
Bang on the Drum All Day: Life After Marketing
Posted in: Uncategorized
There is life after marketing, and Erin Hunter Sills is vrooming proof.
As director of consumer insights at Facebook, she had one of the best jobs in market research at a company changing the face of marketing. And then she left it all behindto race motorcycles. Turns out she’s pretty good at doing that too, having set 20 motorcycle land speed records.
People in marketing usually rotate among brands, agencies, media and research firms, but Sills is among the rare breed who take their money and run from the industryor in her case, motor away at upward of 200 miles per hour. She’s just one of the higher-profile departures from the marketing world, folks who have left in recent years either to chase a dream or because they’ve had enough. And they don’t miss their old marketing jobs one bit.
Nov
14
#NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid
Posted in: UncategorizedNo one tells it like it is today. If someone dares to do so, they’re at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school […]
The post #NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid appeared first on Adpulp.
Nov
14
Band Pro 2 for Huawei from Cayenne, Milano
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
European campaign for the Band 2 Pro, a smart band from HUAWEI from Cayenne.
Campaign title : WE TRAIN?
Client’s name and job title ; HUAWEI/ RUN?
Brief : Launch of a new smart band from Huawei, the Band 2 Pro?
Creative agency: Cayenne Milano?
Copywriter : Cayenne Milano?
Art director : Cayenne Milano?
Planner: Cayenne Milano
Production company: Filmmaster ?
Director : Iacopo Carapelli
The post Band Pro 2 for Huawei from Cayenne, Milano appeared first on DesiCreative.
Nov
14
Disney Ban Elevated Tension at Los Angeles Times Newsroom
Posted in: UncategorizedJournalists at the paper, in the middle of organizing a union, disagreed with the new editor’s call to lie low on social media.
Nov
14
Hyundai: Breast Cancer – CSR
Posted in: Uncategorized
To capitalize on the recent Royal Decree allowing women to drive for the first time in the Kingdom and Breast Cancer Awareness month, our Creative team initiated a campaign for Hyundai, establishing a link between two significant female issues — women driving and Breast Cancer Awareness. Emphasizing on the importance of safety, the idea promotes the necessary steps for safety/prevention, “buckling up” and “early detection”, to avoid future tragedy. This initiative was part of our commitment to contribute to Female Empowerment in Saudi society.
The creative idea was an initiative by the HorizonFCB Jeddah office and was shared with the Client, who immediately agreed to partner in promoting such a noble cause as part of the their CSR program. Our media arm, BPN supported the idea through securing ad space in major local newspapers & magazines complemented by posting the campaign on all Hyundai Almajdouie Social Media platforms. This was a perfect example of Creativity and a strong agency/client partnership to utilize such an opportunity to contribute to a great cause.
Nov
14
Road Safety Authority Ireland: Candles
Posted in: Uncategorized
To commemorate World Day of Remembrance for Road Traffic Victims.
Nov
14
Alcohol Comes to the Internet
Posted in: Uncategorized
In a departure from industry trends, however, the marketer is running the lifestyle site directly rather than relying on a third-party service where its brands go side by side with competitors. The site is technically operated by a vendor called Thirstie, which has been running a third-party alcohol delivery site like Drizly but is now focusing on selling its technology directly to marketers. Thirstie uses an established network of local retailers in an arrangement that it says keeps the three-tier system intact.
The marketer is plugging the lifestyle site with an artsy video made by Droga5 that blends vibrant images such as lush floral arrangements shots of people that are connected in some way. Droga5 seized on consumer trends such as young people’s increasing tendencies to stay in on nights and weekends.
“Consumers can still fire up their phones and have products at their doorsteps, while the brand controls the purchase funnel and the online experience,” says Thirstie CEO and co-founder Devaraj Southworth.
Nov
14
Channel 4 makes All 4 platform '100% addressable' in programmatic drive
Posted in: UncategorizedChannel 4 is to stepping up its efforts in the addressable ad market, offering data targeting across its video-on-demand service All 4, and entering discussions with partners to bring programmatic trading to linear TV.
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