Hasta La Creative!

(TrendHunter.com) Using findings from neuroscience research, the Kokon stress reduction pod is helping workers relax and re-energize during the day.

The cozy and serene pod helps an individual relax by stimulating…

(TrendHunter.com) These generational travel innovations range from cruise ship Broadway performances to elderly photo-sharing apps. While Norwegian Cruise Line’s on-board entertainment lineup includes iconic…

Kids getting into advertising are so gung-ho. They’re ready to win their first Cannes Lion as junior creatives and ride that train to a creative director job within a year. Soon, they’ll be making the big money–and not having to actually work very much at all. If that’s your plan, Zulu Alpha Kilo would like…

Climate change is real! It’s totally our fault! The Doomsday Clock is two and a half minutes to midnight! Yawn. Get a grip, kids. It’s not like the world’s end will happen in our lifetimes, right? Meantime, there’s Real Housewives to watch and litter to whimsically scatter. Thankfully, Greenpeace France has heard you, ye who…

At the ANA Multicultural Marketing and Diversity Conference in Miami last week, a line-up of marketing leaders took the stage to both present and represent. These masters of marketing channeled the authenticity of businessman-rapper Master P, while delivering a multicultural marketing mix based on a new formulation of the venerable 4 P’s: Purpose, Pride, Profit and Pritchard.

ANA CEO Bob Liodice opened the conference with straight talk about an industry in decline. He shared a twelve-point growth plan developed by the ANA Masters Circle in which “inclusiveness, diversity and multicultural marketing” play an essential role. Calling courage “the foundation of creativity and innovation,” Liodice set the stage for some of the boldest statements of commitment to diverse consumers that the industry has seen.

Fierce and fearless aren’t the first words that come to mind when describing Procter & Gamble, the 180-year-old CPG company. But Marc Pritchard’s keynote was transformational. So much so that over 700 attendees were moved to give him a standing ovation. The creative he shared for leading brands like Pantene, Tide, Always and others, addressed hair bias, body shaming and racial bias. It was courageous work in the true sense of the word — “cor,” Latin for heart, and “rage,” a passionate response to injustice.

Continue reading at AdAge.com

At the ANA Multicultural Marketing and Diversity Conference in Miami last week, a line-up of marketing leaders took the stage to both present and represent. These masters of marketing channeled the authenticity of businessman-rapper Master P, while delivering a multicultural marketing mix based on a new formulation of the venerable 4 P’s: Purpose, Pride, Profit and Pritchard.

ANA CEO Bob Liodice opened the conference with straight talk about an industry in decline. He shared a twelve-point growth plan developed by the ANA Masters Circle in which “inclusiveness, diversity and multicultural marketing” play an essential role. Calling courage “the foundation of creativity and innovation,” Liodice set the stage for some of the boldest statements of commitment to diverse consumers that the industry has seen.

Fierce and fearless aren’t the first words that come to mind when describing Procter & Gamble, the 180-year-old CPG company. But Marc Pritchard’s keynote was transformational. So much so that over 700 attendees were moved to give him a standing ovation. The creative he shared for leading brands like Pantene, Tide, Always and others, addressed hair bias, body shaming and racial bias. It was courageous work in the true sense of the word — “cor,” Latin for heart, and “rage,” a passionate response to injustice.

Continue reading at AdAge.com

John Lewis’ latest Christmas ad is most popular among mothers, the vast majority of whom say they do not change where they shop despite enjoying festive commercials.